The National Football League announced a new partnership with TikTok, including plans to sell ads together so brands can sponsor the league’s content and hashtags on the Chinese-made mobile video app. On Tuesday, the NFL unveiled an official TikTok account that accumulated almost 260,000 fans by midday. It also proliferated the hashtag “we ready,” which was meant to inspire users to share videos of how they prepare for opening day on Thursday. The NFL has been talking with TikTok for the past several months about a formal partnership, says Blake Stuchin, VP, digital media business development for the NFL. “We’re always following the market landscape and looking at new products to continue to challenge ourselves and innovate,” Stuchin says, adding that the league has been interested in TikTok “going back to Muscial.ly.” TikTok’s owner ByteDance bought Musical.ly in 2017. Both apps catered to lip-syncing users showing off their musical interests in short videos. Now, just TikTok, the app has expanded into a more general-interest video app, where users and brands congregate around hashtags. Sponsored hashtags were TikTok’s first ad product, debuting with Guess jeans last year. The app has since expanded into more traditional video ads and product integrations with e-commerce components, so users can buy what they see in videos. The NFL did not disclose the terms of the deal, only saying that it’s a multiyear partnership. The league did not pay to promote the "we ready"... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 17:42:40 UTC ]
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The appeal of paid content is growing. Last month, The New York Times embarked on one of the largest tests yet around paid content, introducing a subscription plan for the heaviest users of its site. The plan offers three digital subscription options across a variety of devices. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-21 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 21/04/2011 - 08:20 The new children's laureate, to be announced in June, will be branded the Waterstone's children's laureate for the first time. The chain has been the major sponsor of the laureateship since 2006, and is understood to have... Continue reading at The Bookseller
[ The Bookseller | 2011-04-21 00:00:00 UTC ]
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The Content Marketing Institute (CMI) launched a strategy consulting practice today. The goal of the practice is to assist companies of all walks in creation of original content strategies that will be beneficial to their overall business. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
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Written By: Charlotte Williams and Graeme Neill Publication Date: Mon, 11/04/2011 - 08:30 World Book Night organisers have unveiled future plans for the event, which is scheduled to take place on 23rd April 2012. Foyles marketing manager Julia Kingsford has been appointed WBN chief executive.... Continue reading at The Bookseller
[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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E-books, mobile apps and e-learning modules are hot. That's the conclusion from a quick survey of 18 content services vendors operating in India. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
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The bookseller is proceeding with plans to open its own Android app store for the Nook Color, announcing new tools for developers and promising they will get a 70 percent cut of revenue. The first apps and store are due out with a major update to the Nook software due out this spring. Continue reading at AllThingsD
[ AllThingsD | 2011-04-08 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 08/04/2011 - 08:40 Irish union Siptu has said it would completely oppose any compulsory redundancies enforced by bookselling chain Eason, as m.d Conor Whelan outlines turnaround plans for the retailer. read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-08 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 08/04/2011 - 08:30 HarperCollins has hired agent Nick Canham to head up its sports list, as it makes a number of promotions in its non-fiction team. Canham joins from Roar Global and will also commission general non-fiction as editorial director.... Continue reading at The Bookseller
[ The Bookseller | 2011-04-08 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Thu, 07/04/2011 - 09:05 US publishers have dismissed Borders' recovery plan, which includes revamped stores and increased online sales, as unrealistic and are increasingly gloomy about its future. The New York Times reports Borders senior... Continue reading at The Bookseller
[ The Bookseller | 2011-04-07 00:00:00 UTC ]
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The Custom Content Council and ContentWise 11th annual content industry study, Characteristics Study: A Look at the Volume and Type of Content Marketing in America for 2011, reported $12.5 billion spent in the custom content industry. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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Each year the publishing world seems to become enamored with a new strategy that will redefine the industry. In 2011, that's marketing services. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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Zite, the app that gathers content according to a users interests and behaviors to form a personalized web magazine, has run into legal issues abound from major publishers such as Washington Post, Associated Press, Getty Images, Time and Dow Jones. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-01 00:00:00 UTC ]
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LIFE magazine, started in 1936 by Time Inc. founder Henry Luce, has found new life in LIFE.com. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-29 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Mon, 28/03/2011 - 09:30 Tim Waterstone is reportedly assembling a management team for Waterstone's with a view of returning the chain to its stock-holding roots, as speculation mounts about a bid. The weekend press extensively reported on the... Continue reading at The Bookseller
[ The Bookseller | 2011-03-28 00:00:00 UTC ]
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The New York Times today introduced its new digital subscription plan for charging the heaviest users of its site. The plan takes effect with readers in Canada today, and in the U.S. and the rest of the world on March 28. The plan offers three digital subscription plans across a variety of devices. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-18 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Thu, 10/03/2011 - 15:15 James, Aunts Spiker and Sponge, as well as the Centipede, Ladybird and Earthworm will be celebrated this spring as Puffin publishes a 50th anniversary edition of Roald Dahl's James and the Giant Peach, and launches a... Continue reading at The Bookseller
[ The Bookseller | 2011-03-10 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 10/03/2011 - 09:04 Social media expert and author Jon Reed has urged independent publishers to join social networking sites, identifying them as a way of "levelling the playing field". read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-10 00:00:00 UTC ]
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Popular Science has been at the front of the pack in terms of early adoption since the start of the apps race. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
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Business Insider's Henry Blodget tells (almost) all. But can online revenue cover the costs of original content? Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-08 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 07/03/2011 - 09:00 Sainsbury's has launched a range of own brand pre-school children's books, publishing eight titles in collaboration with Dorling Kindersley. The titles went on sale on Saturday [5th March] in more than 200 of the... Continue reading at The Bookseller
[ The Bookseller | 2011-03-07 00:00:00 UTC ]
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