The National Football League announced a new partnership with TikTok, including plans to sell ads together so brands can sponsor the league’s content and hashtags on the Chinese-made mobile video app. On Tuesday, the NFL unveiled an official TikTok account that accumulated almost 260,000 fans by midday. It also proliferated the hashtag “we ready,” which was meant to inspire users to share videos of how they prepare for opening day on Thursday. The NFL has been talking with TikTok for the past several months about a formal partnership, says Blake Stuchin, VP, digital media business development for the NFL. “We’re always following the market landscape and looking at new products to continue to challenge ourselves and innovate,” Stuchin says, adding that the league has been interested in TikTok “going back to Muscial.ly.” TikTok’s owner ByteDance bought Musical.ly in 2017. Both apps catered to lip-syncing users showing off their musical interests in short videos. Now, just TikTok, the app has expanded into a more general-interest video app, where users and brands congregate around hashtags. Sponsored hashtags were TikTok’s first ad product, debuting with Guess jeans last year. The app has since expanded into more traditional video ads and product integrations with e-commerce components, so users can buy what they see in videos. The NFL did not disclose the terms of the deal, only saying that it’s a multiyear partnership. The league did not pay to promote the "we ready"... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 17:42:40 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 09/06/2011 - 09:55 Faber is the latest publisher to announce it has joined Apple's iBookstore in the UK, France and Germany. Both Faber and Faber Factory titles are included. C.e.o. and publisher Stephen Page said: "We're delighted to be... Continue reading at The Bookseller
[ The Bookseller | 2011-06-09 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 08/06/2011 - 14:53 The Edinburgh International Book Festival is to be sponsored by Guardian News & Media, in a newly-penned two-year deal. The sponsorship deal will include coverage in the Guardian, the Observer and its books website of... Continue reading at The Bookseller
[ The Bookseller | 2011-06-08 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 06/06/2011 - 14:49 Lee Child and Suzanne Collins are the latest authors to sell more than a million Kindle books. The pair join Stieg Larsson, James Patterson, Nora Roberts and Charlaine Harris. Child, who has written 16 Jack Reacher thrillers... Continue reading at The Bookseller
[ The Bookseller | 2011-06-06 00:00:00 UTC ]
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Written By: Gayle Feldman Publication Date: Fri, 03/06/2011 - 08:50 Like much of our world, BEA has shrunk but also expanded. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-03 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 03/06/2011 - 14:47 Canongate is planning to give a limited number of free ebook copies of Grow Up, the debut novel by 19-year-old Ben Brooks, ahead of its paperback publication in July. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-03 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 03/06/2011 - 08:40 HarperCollins is giving Harriet Evans' backlist a "summery" look as it plans its biggest ever campaign for the paperback release of her latest novel later this month. Love Always will be published in paperback and ebook on 23rd... Continue reading at The Bookseller
[ The Bookseller | 2011-06-03 00:00:00 UTC ]
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Two documents affecting online copyright were published by the European Commission this week, both incorporating ideas and proposals made by the European Publishers Council that will help sure up innovation and investment in the online content sectors. Continue reading at Editor & Publisher
[ Editor & Publisher | 2011-05-26 00:00:00 UTC ]
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Earlier in the week, Amazon announced that it was hiring Laurence Kirshbaum, the former CEO of Time Warner Book Group, to head a new publishing imprint. This seems like an odd time for Amazon to be making its mark on the pubishing industry: book sales are down, major book chains like Borders are... Continue reading at AdWeek
[ AdWeek | 2011-05-25 00:00:00 UTC ]
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Andy Sareyan, chief brand officer and executive vice president of consumer brands with Meredith Corp., has left the company. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-24 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 20/05/2011 - 08:33 Century and Arrow publisher Kate Elton is joining HarperCollins to run its fiction team with publisher Lynne Drew choosing to relinquish management responsibilities and concentrating on her authors. Elton will join in August,... Continue reading at The Bookseller
[ The Bookseller | 2011-05-20 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 18/05/2011 - 09:33 Dominic Myers has called on the book industry to collaborate in creating more nation-wide events like World Book Night in order to enhance the dialogue around books. The Waterstone's m.d told the Book Industry Conference forum... Continue reading at The Bookseller
[ The Bookseller | 2011-05-18 00:00:00 UTC ]
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Publication Date: Tue, 10/05/2011 - 15:47 Becca Spry has joined Anova Books as Pavilion senior commissioning editor. Spry was previously publishing director at Octopus imprint Mitchell Beazley, where she commissioned titles including Caribbean Food Made Easy by Levi Roots, What to Eat Now by... Continue reading at The Bookseller
[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 10/05/2011 - 15:49 Waterstone's could soon bring e-reading front of store in its physical bookshops in a manner similar to Barnes & Noble with its Nook in the US, according to e-commerce manager Alex Ingrams. Speaking to delegates at the... Continue reading at The Bookseller
[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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The New Yorker is expected to be the first in-app publication to be offered as more than a single issue sale. Continue reading at PC World
[ PC World | 2011-05-09 00:00:00 UTC ]
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Demand Media released financial results for the first quarter of 2011 Thursday; the company saw gains in revenue and losses from operations in comparison to the same quarter last year. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-09 00:00:00 UTC ]
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In starting Bookish.com, Simon & Schuster, Penguin Group USA and Hachette Book Group hope to provide one-stop shopping for books and information about authors. Continue reading at The New York Times
[ The New York Times | 2011-05-07 00:00:00 UTC ]
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Barnes & Noble Inc. will unveil a new electronic book reader later this month, the bookseller told analysts and investors on Wednesday, according to a federal filing released after the close of trading. Continue reading at AllThingsD
[ AllThingsD | 2011-05-05 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 05/05/2011 - 15:55 Publisher Jeremy Robson has left Quarto and is to set up a new imprint at Biteback. Robson, who founded Robson Books in 1974, has been running his own imprint J R Books at the Quarto Group for the past five years. In his new... Continue reading at The Bookseller
[ The Bookseller | 2011-05-05 00:00:00 UTC ]
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Publication Date: Wed, 04/05/2011 - 09:00 Alison Starling is to join Octopus Publishing Group as publisher. Starling was publishing director at Ryland, Peters & Small for 12 years, commissioning titles such as The Hummingbird Bakery Cookbook. She joins OPG on 9th May and will commission... Continue reading at The Bookseller
[ The Bookseller | 2011-05-04 00:00:00 UTC ]
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Publication Date: Wed, 04/05/2011 - 08:50 Michael Morpurgo, Robyn Young and Simon Scarrow are to take part in the inaugural Festival of Historical Writing, launched by the Historical Writers' Association. As reported in March, Transworld novelist M C Scott formed the association as a forum for... Continue reading at The Bookseller
[ The Bookseller | 2011-05-04 00:00:00 UTC ]
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