Nexstar Makes Unsolicited $4.1 Billion Offer for Media General

Not so fast, Meredith Corp. Three weeks after the magazine publisher and TV station owner Media General Inc. announced  a $2.4 billion merger, Nexstar Broadcasting Group Inc. has swooped in with an unsolicited offer for Media General. Nexstar's proposal sweetens the deal for Media General shareholders: a $4.1 billion cash, stock and debt deal. Nexstar chairman and CEO Perry Sook is offering $14.50 a share for the company, a 30 percent premium over Media General's closing price on Friday. "The transaction we are proposing would be a transformational event for both Nexstar and Media General shareholders and would deliver superior, immediate and long-term value to Media General's shareholders compared with Media General's proposed acquisition of Meredith," said Sook in a statement. "Our proposal would also enable Nexstar and Media General shareholders to participate in the near- and long-term upside of a pure-play broadcasting company with expanded audience reach, a more diversified portfolio, and a significantly stronger financial profile, including substantial free cash flow per share, led by a proven broadcast and digital media management team." As it looks to torpedo the Meredith/Media General deal, Nexstar noted that its proposal would allow Media General to avoid a return to publishing, as Meredith owns several magazines, including Better Homes & Gardens, Shape, Parents and Family Circle. Media General, which began as a newspaper company, sold most of its print... Continue reading at 'AdWeek'

[ AdWeek | 2015-09-28 00:00:00 UTC ]
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