News Corp. reviews its options for News America marketing unit

News Corp. said it is evaluating options for its News America Marketing business that could include a sale, which would leave the publisher of the Wall Street Journal and New York Post more purely focused on media while removing what’s been a troubled unit. The review of News America, which offers in-store marketing and shopper circulars, “will result in enhanced shareholder value, as we seek to streamline our company, with the aim of greater transparency and profitability,” News Corp. Chief Executive Officer Robert Thomson said in a statement. Media-focused investment bank Allen & Co. is advising on the process. News America has been something of an albatross for News Corp. in recent years. The company recognized noncash impairment charges totaling $165 million related to News America in the quarter ended March 2018, and the unit was the subject of a lawsuit by consumer brands that led to a $250 million settlement in 2016. The marketing unit is also suffering from a version of the same ailment afflicting News Corp.’s print-media properties: declining circulation. Revenue at News America dropped 7 percent in the nine months ended March 31, with the company mainly citing lower home-delivered revenue amid a drop in volume. News Corp. shares rose as much as 2.7 percent to $12.57 in New York trading Tuesday. The stock is up more than 10 percent so far this year, though down 22 percent in the past 12 months. —Bloomberg News Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-18 20:05:16 UTC ]
News tagged with: #greater transparency #consumer brands #—bloomberg news #news corp

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Publishers, Agents Turn to Latin America Amid Crisis in Spain

Spain’s financial crisis and slump in book sales has led Spanish-language publishers to focus on Latin America, with agents bypassing Spain to sell rights directly in the region. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-06 00:00:00 UTC ]
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Cuban Publishers Eager to Embrace Ebooks, Open US Market

Ebooks will bring Cuba's isolated publishing industry and authors to a wider audience across the Spanish-speaking world, but also the US, under the radar of the trade embargo. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-06 00:00:00 UTC ]
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Rupert Murdoch pulls plug on 'the Daily,' first news app for iPad

Rupert Murdoch says News Corp. was not convinced the digital publishing experiment would be viable long-term. The firm also announces a sweeping restructuring.Rupert Murdoch has pulled the plug on News Corp.'s high-profile experiment to create a digital national newspaper. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-12-04 00:00:00 UTC ]
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Foyles and The Bookseller Unite to Crowdsource a ‘21st Century’ Bookstore

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[ Publishing Perspectives | 2012-12-04 00:00:00 UTC ]
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News Corporation shutters The Daily tablet newspaper as of December 15th

News Corporation's The Daily was to have been a vanguard of the future, based on the past -- a tablet-focused newspaper that could get us back to paying subscriptions for our regular news fix. Not enough of us were as enthralled with the retro-future concept, however. While CEO Rupert Murdoch... Continue reading at Engadget

[ Engadget | 2012-12-03 00:00:00 UTC ]
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HarperCollins Canada Tests Geo-Targeted Marketing

HarperCollins Canada has started testing a digital and print geo-targeted marketing campaign that will reach consumers in cities and small towns across Canada with messages specific to their location. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-01 00:00:00 UTC ]
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HarperCollins Launches New Imprint for the YA Market

HarperCollins is creating a new digital imprint—HarperTeen Impulse—focusing on young adult short stories and novellas, which sell for .99 cents to $2.99. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-29 00:00:00 UTC ]
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Barnes & Noble reports Q2 2013 earnings: digital content sales up 38%, Nook unit rakes $160 million

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[ Engadget | 2012-11-29 00:00:00 UTC ]
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E-books May Solve Latin America’s Library Problem

In Latin America, ebooks are a huge opportunity for governments to provide their citizens with access to quality content while overcoming the problem of distribution. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-28 00:00:00 UTC ]
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Johnston Press appoints BBC exec to head up marketing

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[ Media Week | 2012-11-27 00:00:00 UTC ]
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Competition or Cooperation? News Publishers Turn to Their Neighbors

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[ Editor & Publisher | 2012-11-13 00:00:00 UTC ]
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November Top BlueInk Reviews of Self Published Books

This month's starred reviews of self-published books includes a SF mystery set in dystopia where people live in domed cities and a memoir of Mexican immigration to the US. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-09 00:00:00 UTC ]
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A Small World: The Global E-Book Market Expands

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[ Publishers Weekly | 2012-11-09 00:00:00 UTC ]
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Autumn half-term break boosts book market

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[ The Bookseller | 2012-11-06 00:00:00 UTC ]
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Gannett Unit To Produce Ads For The World Co.

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[ Editor & Publisher | 2012-11-06 00:00:00 UTC ]
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Kobo Mini review: does the world need a small e-reader?

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[ Engadget | 2012-11-06 00:00:00 UTC ]
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[ Publishing Perspectives | 2012-11-05 00:00:00 UTC ]
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[ The Bookseller | 2012-11-05 00:00:00 UTC ]
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Why Thinking Same-Language Markets are Uniform is a Mistake

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[ Publishing Perspectives | 2012-11-02 00:00:00 UTC ]
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Emerging Markets are Key to Penguin Random House Merger

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[ Publishing Perspectives | 2012-11-01 00:00:00 UTC ]
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