News Corp. said it is evaluating options for its News America Marketing business that could include a sale, which would leave the publisher of the Wall Street Journal and New York Post more purely focused on media while removing what’s been a troubled unit. The review of News America, which offers in-store marketing and shopper circulars, “will result in enhanced shareholder value, as we seek to streamline our company, with the aim of greater transparency and profitability,” News Corp. Chief Executive Officer Robert Thomson said in a statement. Media-focused investment bank Allen & Co. is advising on the process. News America has been something of an albatross for News Corp. in recent years. The company recognized noncash impairment charges totaling $165 million related to News America in the quarter ended March 2018, and the unit was the subject of a lawsuit by consumer brands that led to a $250 million settlement in 2016. The marketing unit is also suffering from a version of the same ailment afflicting News Corp.’s print-media properties: declining circulation. Revenue at News America dropped 7 percent in the nine months ended March 31, with the company mainly citing lower home-delivered revenue amid a drop in volume. News Corp. shares rose as much as 2.7 percent to $12.57 in New York trading Tuesday. The stock is up more than 10 percent so far this year, though down 22 percent in the past 12 months. —Bloomberg News Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-18 20:05:16 UTC ]
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The Daily Mail's consultant literary editor Jane Mays has predicted that reviewing... Continue reading at The Bookseller
[ The Bookseller | 2013-06-14 00:00:00 UTC ]
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Apple director Keith Moerer said in court on Tuesday that the company holds about 20 percent of the US ebook market, double the size commonly assumed. The revelation came after the Department of Justice tried to bolster its price fixing case against the company by asserting that "Apple forgot to... Continue reading at Engadget
[ Engadget | 2013-06-13 00:00:00 UTC ]
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#ebook market
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The head of Apple's iBookstore says Apple has captured 20 percent of the U.S. ebook market. Continue reading at AllThingsD
[ AllThingsD | 2013-06-13 00:00:00 UTC ]
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The ongoing DOJ lawsuit against Apple and scandal at the NSA have underscored the divide between the US and Europe when it comes to the book business, privacy and information. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-13 00:00:00 UTC ]
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#book business
Patricia van Rhijin, director at CIDCLI, discussed the problems getting Mexican children's books published in the US. American publishers are 'so square,' she says. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-06 00:00:00 UTC ]
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For all the activity around “marketing services,” publishers in general still have a lot to learn when setting up a sales operation around this kind of service strategy. The lessons typically center on three core buckets: Culture, market approach and data. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
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#marketing services
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While a high-calibre jury of writers and critics ponders the nominees for this year's Children's Book Awards, we have asked the true experts. Continue reading at Stuff
[ Stuff | 2013-06-04 00:00:00 UTC ]
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The opening keynote of BookExpo America suggests the top concerns facing the US book market in 2013 remain much the same: ebooks, self-publishing, and how to win readers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
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#opening keynote
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In an effort to streamline its print-on-demand offerings for small publishers, Ingram is launching IngramSpark, a program that will offer an inexpensive and easy-to-use platform for small publisher clients to distribute print and digital titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-05-30 00:00:00 UTC ]
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#small publishers
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Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
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Stuff is teaming up with the NZ Post Children Books Awards in an initiative to promote the importance of books and reading, and to inspire New Zealand's future writers and illustrators. Continue reading at Stuff
[ Stuff | 2013-05-29 00:00:00 UTC ]
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Porter Anderson previews this week's BookExpo America and ponders how changes at the fair reflect the ongoing transformation of "the industry, the industry!" Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-28 00:00:00 UTC ]
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#bookexpo america
Ingram and Courier Corp. have announced a partnership under which Courier will use Ingram’s print-on-demand and digital distribution services, and Ingram will use Courier’s printing capabilities to streamline workflow and speed delivery to retailers and readers worldwide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-05-28 00:00:00 UTC ]
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How can publishers optimize their social media outreach? HuffPo's Andrew Losowsky chats with Ed Nawotka on Twitter about how book marketers can maximize social media networks and influencers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-22 00:00:00 UTC ]
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#book marketers
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The week's web buzz: Ann Patchett encourages authors to work with traditional publishers and gets rebuffed, a map of the five paths to publishing, the true costs of author services, and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-21 00:00:00 UTC ]
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Jeffrey Yamaguchi, Director of Digital Marketing at Abrams Books, talks about what today's book marketers need in their toolbox to execute successful advertising campaigns. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-15 00:00:00 UTC ]
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#digital marketing
#abrams books
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According to internal documents obtained by the website TechCrunch, Microsoft has offered $1 billion for the digital assets of Nook Media, Barnes & Noble's digital book venture.According to internal documents obtained by the website TechCrunch, Microsoft has offered $1 billion for the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-05-09 00:00:00 UTC ]
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Peter Gordon of Hong Kong's Chameleon Press and Jo Lusby of Penguin China talk discuss the developing English-language market for books in China. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-08 00:00:00 UTC ]
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#hong kong
Author Harper Lee, now 87-years-old, is suing the son-in-law of her former literary agent after he "duped" her into signing over rights to her beloved classic "To Kill a Mockingbird." Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-06 00:00:00 UTC ]
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#beloved author
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Jeanenne Ray, Senior Marketing Manager at Wiley, will speak at the Reaching Readers conference about how publishers can build strong readers communities. Here is a sneak preview of her talk. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-06 00:00:00 UTC ]
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#sneak preview