Newest Cookbook Promotional Vehicle: Food Trucks and Pop-Ups

Pop-up restaurants and gourmet food trucks have become ubiquitous in many American cities, drawing in customers who follow trends, enjoy food, and don't mind waiting outside in extreme temperatures for schnitzel, grilled cheese, or fancy slushies (and actually might tweet about the whole experience to all their followers). So it's no wonder cookbook authors and publishers are using pop-ups and food trucks to promote their books, either by actively selling the books via those venues, or in more subtle ways. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
News tagged with: #american cities #follow trends #cookbook authors

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Headline Home to publish Raymond Blanc tie-in cookbook

Headline Home is publishing a cookbook by chef Raymond Blanc OBE to accompany his new ITV television series focusing on simple recipes for home cooks. Continue reading at The Bookseller

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Hodder to publish history of China through its food and drink

Hodder & Stoughton will publish The Emperor’s Feast, a "unique history of China told through its food and drink", by author and presenter Jonathan Clements. Continue reading at The Bookseller

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Hardie Grant dishes up Gill's latest cookbook

Hardie Grant is to publish Romy Gill's second cookbook, On The Himalayan Trail: Recipes and Stories from Kashmir to Leh, in April 2022.  Continue reading at The Bookseller

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Saraband launches 'food bank book bundles' for Trussell Trust

Manchester-based independent publisher Saraband is to launch "food bank book bundles" as part of their online shop, in partnership with the Trussell Trust. Continue reading at The Bookseller

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Jessica Hare promoted at The Agency

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Yellow Kite acquires 'revolutionary' plant-based cookbook

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The Cookbook That Keeps Memories of a Maine Inn Alive

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Our food shopping habits have human and environmental costs. ‘The Secret Life of Groceries’ adds them up.

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Ingram promotes Deering for Lightning Source service

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Tell Us Your Favorite Fall Food and We’ll Tell You What National Book Award Nominee to Read

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Macmillan Ups Baseline Salary to $42K

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Get 'Linux Administration Cookbook' ($35.99 value) FREE for a limited time

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The YA novel ‘K-Pop Confidential’ infiltrates the idol factory behind the global phenomenon

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Stanley Tucci food memoir pre-empted by Fig Tree

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