New Yorker Festival Taps Sibling Conde Nast Brands for Sponsored Panels

The 17th edition of The New Yorker Festival begins Friday, including for the second year some panel discussions and events sponsored by brands.Raymond James, the financial services company, will sponsor two panels on Sunday: "Food Pilgrammages," which will focus on "destination dining," and "Built Attractions," which will discuss travel.This time, The New Yorker is tapping talent from other Conde Nast brands to sit on the panels. Editors from Bon Apptit and Conde Nast Traveler will take part in the food panel, and editors from Architectural Digest and Golf Digest will discuss travel. The reason? Because the sponsored panels are part of an "integrative" and "multiplatform" advertising buy from Raymond James, which includes paid media in all five of the titles, according New Yorker publisher Lisa Hughes. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-10-06 00:00:00 UTC ]
News tagged with: #bon apptit #architectural digest #golf digest

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Jacaranda reveals #TwentyIn2020 festival line-up

Jacaranda Books has announced the final line-up of speakers for the #TwentyIn2020 Literary Festival, celebrating Black British writing. Continue reading at The Bookseller

[ The Bookseller | 2020-12-03 05:24:01 UTC ]
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Sesame Street cereal and brands’ fun with the Utah monolith: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Brought to you by General Mills Cereal sales have risen sharply during the... Continue reading at Advertising Age

[ Advertising Age | 2020-12-02 11:34:50 UTC ]
More news stories like this | News stories tagged with: #hard task #staying safe #cmo strategy #newsletters galore #subscribers make #corporate subscriptions #find options #—including access #short stories


S&S scoops Ben Miller's 'festive gem'

Simon & Schuster Children’s Books has acquired Diary of A Christmas Elf from children’s author and actor Ben Miller.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-30 20:57:03 UTC ]
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Oloixarac and Umoren win Eccles Centre & Hay Festival Writer’s Award

Novelist Pola Oloixarac and historian Imaobong Umoren (pictured) have been named as the 2021 winners of the Eccles Centre & Hay Festival Writer’s Award. Continue reading at The Bookseller

[ The Bookseller | 2020-11-26 17:20:13 UTC ]
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Taylor's New Yorkers to John Murray

John Murray is publishing New Yorkers: A City and Its People in Our Time by Craig Taylor, the follow-up to his successful 2011 book Londoners (Granta), in March 2021. Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 07:19:27 UTC ]
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Self-Published Author Moves Brand into Consumer Products

Popular self-published children's author-illustrator Diane Alber is partnering with Surge Licensing to expand her brand and characters globally. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer products


Chronicle Books acquires three game brands from Wild and Wolf

Chronicle Books, which is distributed in the UK by Abrams & Chronicle Books, has acquired three "signature" Wild and Wolf game and toy brands.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-16 00:22:57 UTC ]
More news stories like this | News stories tagged with: #game brands #chronicle books


Will Dutch library ban on 'Black Pete' books spell end for 'racist' festive tradition?

The portrayal of Santa’s Moor servant ‘Zwarte Piet’ is widely seen as offensive. Protesters applaud the decision to remove the character from children’s books Public libraries across the Netherlands are removing from the shelves children’s books depicting a black-faced Zwarte Piet, a side-kick... Continue reading at The Guardian

[ The Guardian | 2020-11-15 10:10:52 UTC ]
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Chronicle Buys Game Brands from Wild + Wolf

Chronicle Books has acquired three toy and game brands from Wild + Wolf, a Bath, England–based gift specialist. The deal adds some 350 products to Chronicle's gift and game offerings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
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Alison Rich Takes Reins on PRH's Author Brand Development

Alison Rich has been named to the newly created role of senior v-p of author development at Penguin Random House, and is charged with growing authors' platforms in ways that may be tangential to the business of marketing their books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-12 05:00:00 UTC ]
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Myth and folklore the pick of festive trends in children's

A number of independent and smaller publishers have revealed the titles they are backing to be a hit over Christmas, with myths prominent. Continue reading at The Bookseller

[ The Bookseller | 2020-11-09 03:25:45 UTC ]
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Jacaranda launches online book festival

Independent publisher and bookseller Jacaranda is to launch an online book festival in December, celebrating a new wave of black British authors.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-05 08:45:44 UTC ]
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Panel Mania: The Disney Bros.: The Fabulous Story of Walt and Roy by Alex Nikolavitch and Felix Ruiz

Alex Nikolavitch and Felix Ruiz’s ‘The Disney Bros.: The Fabulous Story of Walt and Roy’ is a probing portrait of the creative genius of Walt Disney and the role his brother Roy played in managing the money and restraining Walt’s worse tendencies. In this 11-page excerpt, Walt and Roy face a... Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-04 05:00:00 UTC ]
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Irish digital children's book festival launches

A digital Irish children's book festival is launching later this month, in association with Dublin's Pavilion Theatre.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-04 03:24:57 UTC ]
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Creative Coalition festival goes free after lockdown announcement

Access to the three-day online Creative Coalition festival is being made available free to everyone following the announcement of a fresh lockdown for England. Continue reading at The Bookseller

[ The Bookseller | 2020-11-03 16:09:58 UTC ]
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How the Literary World Reinvented the Book Festival in Real Time

As the literary world moved online in 2020, a central question for many organizations was how to manage the annual festivals that gather thousands of readers from around the world. Here, the directors of five festivals—Sara Ortiz of the Believer Festival, Lissette Mendez of the Miami Book Fair,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-03 09:57:24 UTC ]
More news stories like this | News stories tagged with: #real time #central question #lissette mendez #literary hub #book festival #literary world


DoubleVerify Authentic Brand Safety Targeting Comes to Google Display & Video 360

DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek

[ AdWeek | 2020-11-02 18:20:24 UTC ]
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A Revolutionary Brand's Second Coming: Spotlight on Patricia Bragg

A classic library of health books becomes new again and aims to reach another generation of readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-02 05:00:00 UTC ]
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Hay Festival’s Difficult Autumn: Two Separate Matters

In two unresolved cases that have come to light recently, the highly regarded Hay Festival finds itself dealing with sensitive allegations from within its ranks. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Challenging Developments rom many vantage points, no international literary... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-29 17:32:33 UTC ]
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HC partners with D&AD on hunt for emerging designer for Narnia branding

HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series.   Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 10:43:11 UTC ]
More news stories like this | News stories tagged with: #brand identity #harpercollins