New Yorker Festival Taps Sibling Conde Nast Brands for Sponsored Panels

The 17th edition of The New Yorker Festival begins Friday, including for the second year some panel discussions and events sponsored by brands.Raymond James, the financial services company, will sponsor two panels on Sunday: "Food Pilgrammages," which will focus on "destination dining," and "Built Attractions," which will discuss travel.This time, The New Yorker is tapping talent from other Conde Nast brands to sit on the panels. Editors from Bon Apptit and Conde Nast Traveler will take part in the food panel, and editors from Architectural Digest and Golf Digest will discuss travel. The reason? Because the sponsored panels are part of an "integrative" and "multiplatform" advertising buy from Raymond James, which includes paid media in all five of the titles, according New Yorker publisher Lisa Hughes. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-10-06 00:00:00 UTC ]
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[ The Bookseller | 2021-02-25 01:25:47 UTC ]
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Amazon Charts: Stacey Solomon's Tap to Tidy sweeps up the chart

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[ The Bookseller | 2021-02-23 22:56:41 UTC ]
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[ Digiday | 2021-02-10 05:01:00 UTC ]
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The best books to beat this year’s special brand of Valentine’s Day blues

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[ The Washington Post | 2021-02-05 13:00:00 UTC ]
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Panel Mania: Monumental: Oscar Dunn and His Radical Fight In Reconstruction Louisiana

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[ Publishers Weekly | 2021-02-03 05:00:00 UTC ]
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[ The Millions | 2021-01-27 11:00:06 UTC ]
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[ The Bookseller | 2021-01-27 10:17:35 UTC ]
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[ The Bookseller | 2021-01-13 03:30:19 UTC ]
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[ Digiday | 2020-12-08 19:30:47 UTC ]
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