New Day: Trinity Mirror wrestles with the daily newspaper market

Daily Mirror’s publisher to launch new national newspaper just weeks after the Independent announced it will cease its print editionsMonkey wonders whether the execs at Trinity Mirror thought to Google the chosen name for their cut-price print publication set to launch at the end of the month. A quick search for “New Day” reveals the paper would share most of a name with reigning World Wrestling Entertainment tag-team champions The New Day. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2016-02-17 00:00:00 UTC ]
News tagged with: #daily mirror #national newspaper #independent announced #quick search

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ACFW 2019: Changing Market Creates New Publishing Opportunities

The 2019 American Christian Fiction Writers conference took place in San Antonio, Tex. from September 26-29, gathering 480 aspiring writers, authors, agents, and publishers, revealing trends and changes in the category. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #san antonio #christian fiction

Vicky Photiou joins Michael Joseph as marketing director

Penguin Random House Children’s head of marketing Vicky Photiou has joined Michael Joseph as marketing director, replacing Louise Jones who moves to Ebury. Continue reading at The Bookseller

[ The Bookseller | 2019-09-30 12:36:32 UTC ]
More news stories like this | News stories tagged with: #marketing director #penguin random house

A vintage Benson & Hedge's ad evokes a cheekier (but no less deadly) era of cigarette marketing

Sometimes an ad gets just a little too truthful for its own good. By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a... Continue reading at Advertising Age

[ Advertising Age | 2019-09-30 09:00:00 UTC ]
More news stories like this | News stories tagged with: #merger talks #minority stake #recent months #memoir

Williams leaves Bounce to set up marketing firm

Bounce trade marketing manager Graeme Williams is leaving the company to set up his own venture. Continue reading at The Bookseller

[ The Bookseller | 2019-09-26 22:16:56 UTC ]
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‘I’m not getting much Take a Break’: Extinction Rebellion’s newspaper, reviewed

The climate activists release their first print publication this week. But does a crisis-hit planet make for winning journalism?In a move that feels more than slightly ironic, the climate activists Extinction Rebellion have decided to go into a media on the brink of extinction, having released... Continue reading at The Guardian

[ The Guardian | 2019-09-25 16:31:16 UTC ]
More news stories like this | News stories tagged with: #extinction rebellion #press release #print publication

Area man attempts to sell self-published book to 50 bookstores in 50 days, learns lesson along the way.

As reported in The Republic, Columbus, Ohio’s Mason Engel had already tried to get his self-published reboot of Orwell’s dystopian classic, 1984, into the hands of New York literary agents—like, right into their actual hands. After reaching number one in Amazon’s dystopian fiction category,... Continue reading at Literrary Hub

[ Literrary Hub | 2019-09-25 15:11:55 UTC ]
More news stories like this | News stories tagged with: #self-published book

What you missed at Day One of Advertising Week: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of... Continue reading at Advertising Age

[ Advertising Age | 2019-09-24 10:00:00 UTC ]
More news stories like this | News stories tagged with: #all-time low #streaming services #personal connection #northern hemisphere #company declined #anonymous tip #hearst

For One Day, Hulu Is Picking Up the Tab for Adweek Readers

As a lowly editorial assistant, Aidy Bryant is hustling to break into the publishing world on the Hulu series Shrill. So it's fitting that the streaming service is making journalism more accessible for everyone. For today only, Hulu is offering everyone free access to all of Adweek's content.... Continue reading at AdWeek

[ AdWeek | 2019-09-23 04:01:50 UTC ]
More news stories like this | News stories tagged with: #streaming service #free access #publishing world

Coronet to release Love Letter to Europe on Brexit deadline day

Coronet has commissioned a collection of love letters to Europe from contributors including JK Rowling, Neil Gaiman and Pete Townshend, to be published on Brexit deadline day. Continue reading at The Bookseller

[ The Bookseller | 2019-09-22 14:13:22 UTC ]
More news stories like this | News stories tagged with: #love letters #neil gaiman

Haig, Horowitz and James among World Book Day 2020 authors

Authors Matt Haig, Anthony Horowitz and Greg James are among those featured on World Book Day’s 2020 list. Continue reading at The Bookseller

[ The Bookseller | 2019-09-22 12:10:19 UTC ]
More news stories like this | News stories tagged with: #anthony horowitz #greg james #world book

In pursuit of truth: why marketers must act now to sustain trusted news

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 17:16:34 UTC ]
More news stories like this | News stories tagged with: #american democracy #premium publisher

How economists turned all of society into a market

From policy to dating, seeing issues through this lens has ill effects, Binyamin Appelbaum writes. Continue reading at The Washington Post

[ The Washington Post | 2019-09-20 01:24:30 UTC ]
More news stories like this | News stories tagged with: #ill effects

David Cameron publication day: Former PM hits campaign trail as HarperCollins hails pre-order success

David Cameron marked publication day of his autobiography today with a flurry of high profile interviews as HarperCollins hails the success of his memoir. Continue reading at The Bookseller

[ The Bookseller | 2019-09-18 16:43:56 UTC ]
More news stories like this | News stories tagged with: #harpercollins

Now trending in ad tech: 4 things digital marketers should get smart about

At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age

[ Advertising Age | 2019-09-18 14:00:00 UTC ]
More news stories like this | News stories tagged with: #growing exponentially #digital media

Mirror Books unleashes book on new tricks from old dogs

Mirror Books has snapped up a German bestseller on how old dogs can teach new tricks, including “patience, enduring love and forgiveness.” Continue reading at The Bookseller

[ The Bookseller | 2019-09-17 05:30:08 UTC ]
More news stories like this | News stories tagged with: #mirror books #german bestseller

Book Riot’s Deals of the Day for September 16th, 2019

Sponsored by The Atlantis Code, an “Indiana Jones meets Da Vinci Code” adventure by NYT bestselling author Charles Brokaw. These ... Continue reading at Book Riot

[ Book Riot | 2019-09-16 14:54:04 UTC ]
More news stories like this | News stories tagged with: #bestselling author

Taking Middle Grade to Market

With an increasing number of books for the middle grade audience in the pipeline, publishers share their strategies for capturing the interest of preteens. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #increasing number #publishers share

Middle Grade Marketing Then and Now

Publishers provide some historical perspective on how promotional efforts have evolved in the digital era. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers provide #digital era

Author-Tested Middle Grade Marketing Tips

Though marketing departments do great work launching middle grade books out into the world, their job ideally includes a strong partnership with the authors whose titles they are promoting. For their part, middle grade authors quickly learn that they play a big role in inspiring readers, and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #inspiring readers #marketing departments