New Day: Trinity Mirror wrestles with the daily newspaper market

Daily Mirror’s publisher to launch new national newspaper just weeks after the Independent announced it will cease its print editionsMonkey wonders whether the execs at Trinity Mirror thought to Google the chosen name for their cut-price print publication set to launch at the end of the month. A quick search for “New Day” reveals the paper would share most of a name with reigning World Wrestling Entertainment tag-team champions The New Day. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2016-02-17 00:00:00 UTC ]
News tagged with: #daily mirror #national newspaper #independent announced #quick search

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3 Publishers Share a Page From Their Experiential Marketing Playbooks

Home of the original Shake Shack and lined by food carts and the sprawling Eataly marketplace, it’s not difficult to find a good meal in Manhattan’s Madison Square Park. Nor is it easy to stand out. Taste of Home found a way, when, last December, it offered passersby a chance to win a dinner... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-13 15:42:27 UTC ]
More news stories like this | News stories tagged with: #target audience #b2b publications #bottom lines


China’s Book Market in the First Half of 2019: Up 10.82 Percent

In another period of double-digit growth for China's book market, children's books are the largest category by sales and online retail is still growing. The post China’s Book Market in the First Half of 2019: Up 10.82 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-08-09 13:15:13 UTC ]
More news stories like this | News stories tagged with: #post china #double-digit growth #online retail #book market


Lit Hub Daily: August 9, 2019

“The phrase ‘common-or-garden dick’ in a medieval poem? Yes, please.” On the gleefully indecent lines of the Medieval Welsh feminist poet Gwerful Mechain. | Lit Hub For the anxious historical fiction writer, Caitlin Horrocks offers some permissions for writing into the past. | Lit Hub “As a... Continue reading at Literrary Hub

[ Literrary Hub | 2019-08-09 10:30:36 UTC ]
More news stories like this | News stories tagged with: #lit hub #historical fiction


Macmillan Education Schools Division to withdraw from Australia market

Macmillan Education is to review its local operations in Australia, "with the intention of withdrawing from the Australian market in due course". Continue reading at The Bookseller

[ The Bookseller | 2019-08-09 08:49:23 UTC ]
More news stories like this | News stories tagged with: #macmillan education #macmillan


6 Short Stories for Fans of BLACK MIRROR

Keep the technology-inspired horror and thrill going with six short stories for fans of BLACK MIRROR--just don't read them on your ereader! Continue reading at Book Riot

[ Book Riot | 2019-08-08 10:35:58 UTC ]
More news stories like this | News stories tagged with: #black mirror #short stories


Book Riot’s Deals of the Day for August 7th, 2019

Sponsored by Ruby Lang’s Playing House. Available now wherever eBooks are sold. These deals were active as of this writing, but ... Continue reading at Book Riot

[ Book Riot | 2019-08-07 15:35:07 UTC ]
More news stories like this | News stories tagged with: #ebooks


Cisco names Dentsu's Isobar its digital marketing innovation agency of record

Cisco has added Dentsu Aegis Network's Isobar to its roster of agencies, naming it digital marketing innovation agency of record (say that 10 times fast). Under the partnership, Isobar has signed onto a one-year retainer contract with the IT, professional networking and cybersecurity solutions... Continue reading at Advertising Age

[ Advertising Age | 2019-08-06 18:07:06 UTC ]
More news stories like this | News stories tagged with: #biggest challenges #clients including #air force #stranger things #virtual meetings #company spent #digital media


Why Are Brand Marketers Investing in Magazines?

For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
More news stories like this | News stories tagged with: #increasing sales #sales pitch #ad revenues #print publication #hearst #printed word #print titles


UM promotes Deidre Smalls-Landau to U.S. chief marketing officer

IPG Mediabrands’ UM has promoted Deidre Smalls-Landau to U.S. chief marketing officer, effective immediately. She will retain her current position as global head of culture while adding oversight of UM’s strategic branding, platforms and initiatives to her remit. Since joining IPG Mediabrands... Continue reading at Advertising Age

[ Advertising Age | 2019-08-06 16:00:00 UTC ]
More news stories like this | News stories tagged with: #census bureau #work closely #vice president #digital media


ABC Says It’s a ‘Superior Platform’ to Streaming and Invests Heavily in Marketing Its Shows

ABC Entertainment president Karey Burke became the latest network exec to come out swinging against streaming competitors like Netflix during the Television Critics Association's summer press tour in LA. "We believe we offer creators a superior platform: big, broad audiences, all year long,"... Continue reading at AdWeek

[ AdWeek | 2019-08-05 19:31:34 UTC ]
More news stories like this | News stories tagged with: #year long #nielsen


A Day in the Life of Chris Ware's 'Rusty Brown'

The first volume of Ware’s latest graphic novel chronicles life’s biggest themes and smallest moments over the course of a single day. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #chris ware #single day #latest graphic #graphic novel


Mexican Newspaper Closes Print Edition After Attack

A newspaper in the city of Parral in northern Mexico decided to temporarily stop publishing its print edition Wednesday after Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-01 18:30:21 UTC ]
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Sharlene Teo to deliver National Creative Writing Industry Day keynote

The National Creative Writing Industry Day returns for the fifth year in November, with author Sharlene Teo as the keynote speaker. Continue reading at The Bookseller

[ The Bookseller | 2019-08-01 16:03:30 UTC ]
More news stories like this | News stories tagged with: #keynote speaker


Mexican newspaper to stop publishing print edition after bomb attack

El Monitor de Parral said it will continue its digital edition, but will not cover any crime stories or news with a ‘political slant’A newspaper in northern Mexico has announced it will temporarily stop publishing its print edition after unidentified assailants tossed gasoline bombs at its... Continue reading at The Guardian

[ The Guardian | 2019-08-01 15:39:43 UTC ]
More news stories like this | News stories tagged with: #digital edition #crime stories


Hearst Newspapers Announces Leadership Promotions at the San Antonio Express-News

Hearst announced today that Michael Sacks has been named publisher of the San Antonio Express-News. He succeeds Susan Pape, who will Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-07-31 20:28:38 UTC ]
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How Publishers Are Using Data to Transform Their Marketing Operations

Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability... Continue reading at Folio Magazine

[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
More news stories like this | News stories tagged with: #paying subscribers #b2b publications #hanley wood #phone calls #ll notice #free e-book #e-book #digital content #magazine publisher


Book Riot’s Deals of the Day for July 31st, 2019

Sponsored by The Line Between by New York Times bestselling author Tosca Lee—just $1.99 for a limited time. These deals ... Continue reading at Book Riot

[ Book Riot | 2019-07-31 13:27:01 UTC ]
More news stories like this | News stories tagged with: #july 31st #limited time #bestselling author


Inside the marvelous marketing of 'Mrs. Maisel'

In the age of peak TV, wading through the seemingly endless choices on broadcast, cable and streaming platforms is an exhausting exercise. Amazon Prime Video’s “The Marvelous Mrs. Maisel,” Amy Sherman-Palladino’s late-’50s comedy about an affluent New York housewife who discovers she’s the next... Continue reading at Advertising Age

[ Advertising Age | 2019-07-31 07:00:00 UTC ]
More news stories like this | News stories tagged with: #entertainment business #recently begun #nielsen


HQ snaps up 'modern-day Cinderella tale' from Sophia Money-Coutts

HarperCollins will publish two new titles by journalist and author Sophia Money-Coutts. Continue reading at The Bookseller

[ The Bookseller | 2019-07-30 08:09:25 UTC ]
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Parvus Press: Market Spotlight

For this week’s spotlight market, we look at Parvus Press, a science fiction and fantasy publisher that's currently open to submissions. The post Parvus Press: Market Spotlight by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2019-07-25 16:55:22 UTC ]
More news stories like this | News stories tagged with: #science fiction