Cosmopolitan for Latinas will arrive on newsstands May 1, Hearst Magazines announced Wednesday, and it promises to show why the publisher has launched another print title at a time when many magazines are struggling to grow. The debut issue of the women's lifestyle spinoff will carry 52 pages of ads and 101 pages of English-language editorial aimed at bilingual Hispanic women. Much of the advertising is coming from general market mainstays like Estée Lauder, L'Oreal, Calvin Klein and Donna Karen.“The audience is growing, and every advertiser knows they need to connect with [young Hispanic women],” said Donna Lagani, publisher of the new title as well as of Cosmopolitan. The launch of Cosmopolitan for Latinas is part of the overall growth in Hispanic media that has followed the 2010 Census, which found that the country's 50.5 million Hispanics compose the fastest growing segment of the U.S. population. Magazines for the Latino market, whether in English or Spanish, have struggled in recent years. But Hearst, which first announced the launch in October, is gambling on the category just as it seems to be gaining momentum. Ad revenue for Hispanic magazines totaled $216 million in 2011, an 18% spike over the prior year, according to Media Economics Group's HispanicMagazineMonitor. Ad revenue for the magazine industry as a whole was flat last year, according to Publishers Information Bureau. “Hearst's new launch should benefit from a rapidly rising interest among marketers in... Continue reading at 'Crains New York'
[ Crains New York | 2012-04-26 00:00:00 UTC ]
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The new edition of Springer Nature's report is based on the company's 'responsibility of impact as a business and publisher. The post During London Book Fair: Springer Nature on Carbon-Neutral Targets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-07 02:57:22 UTC ]
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In 2021, Finland's consumer base bought two digital books for every single print book sold, the Finnish Book Exchange, FILI, reports. The post London Book Fair: Finland’s Market Continues to Swing to Subscriptions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-05 06:06:58 UTC ]
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A listing of new and forthcoming adult, YA, and children's fiction and nonfiction titles on the storytelling, history, achievements, and the diversity and complexity of the Asian American and Pacific Islander global diaspora. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-18 04:00:00 UTC ]
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Religion children's publishers set their spring releases apart with a clear focus on the rituals and meaning of Easter, Passover, and Ramadan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-09 05:00:00 UTC ]
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Of the many February books we reviewed, these are the titles our critics liked best. Continue reading at The Washington Post
[ The Washington Post | 2022-02-27 12:00:33 UTC ]
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Interview: A new event—the in-person Paris Book Market—leads BIEF's spring calendar in French publishing-rights activities. The post Rights Edition: Nicolas Roche on BIEF’s New ‘Books From France’ and Paris Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-02-25 17:34:51 UTC ]
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Publishers that take on social issues from a religious perspective put focus on healthcare as a moral issue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-23 05:00:00 UTC ]
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New books from religion publishers are examining the emotional toll social media can take on users, but also the ways that online engagement has the potential to strengthen one’s faith. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-23 05:00:00 UTC ]
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Actively purchased copy figures show Immediate Media benefitting as readers turn to domestic and children’s magazines. Continue reading at Media Week
[ Media Week | 2022-02-17 16:49:49 UTC ]
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The Ingram Content Group has created a new unit that will oversee a suite of consumer marketing services centered around its Reader Reach platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-15 05:00:00 UTC ]
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Today, the National Book Foundation announced its inaugural selected titles for its new Science + Literature program. Supported by a three-year $525,000 grant from the Alfred P. Sloan Foundation, the program recognizes three books each year and aims to foster an engaged understanding of science... Continue reading at Literrary Hub
[ Literrary Hub | 2022-02-09 16:51:29 UTC ]
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The Wall Street Journal, the New York Post, and other outlets were affected by an attack that News Corp’s cyber consultants say is linked to China. Cyber thieves accessed emails and other documents of News Corp employees, including journalists, in a hack that affected The Wall Street Journal,... Continue reading at Fast Company
[ Fast Company | 2022-02-04 12:56:21 UTC ]
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Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
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Picador has secured Basic Pistol: Living and Dying By the Gun in America, a “jaw-dropping” study by Harel Shapira. Continue reading at The Bookseller
[ The Bookseller | 2022-01-25 13:34:13 UTC ]
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Two legacy titles that the venture equity firm Recurrent Ventures purchased from Bonnier Corp. in October 2020, Field & Stream and Outdoor Life, have seen audience, revenue and staff growth since their acquisition, making a positive case for private equity-backed media. Year over year... Continue reading at AdWeek
[ AdWeek | 2022-01-20 11:26:48 UTC ]
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Print book sales by volume in the United States was the highest ever recorded by NPD BookScan, with adult fiction as the leading growth category. The post NPD BookScan: US 2021 Market Unit Volume Up 9 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-11 03:46:38 UTC ]
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Richard Osman claims the crown for the bestselling book of 2021 ahead of Charlie Mackesy, although the top-line figures are once again affected by some data blackouts owing to lockdowns. Continue reading at The Bookseller
[ The Bookseller | 2022-01-06 06:20:57 UTC ]
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RBmedia has entered the German audiobook market using a two-step approach: forming RBmedia Verlag and acquiring German audiobook publisher ABOD to supply titles to the new unit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-06 05:00:00 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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Author Diana Janney and her husband Alistair Henry are launching an independent press focusing on novels and non-fiction books that make readers "think and reflect". Continue reading at The Bookseller
[ The Bookseller | 2022-01-04 02:57:04 UTC ]
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