Cosmopolitan for Latinas will arrive on newsstands May 1, Hearst Magazines announced Wednesday, and it promises to show why the publisher has launched another print title at a time when many magazines are struggling to grow. The debut issue of the women's lifestyle spinoff will carry 52 pages of ads and 101 pages of English-language editorial aimed at bilingual Hispanic women. Much of the advertising is coming from general market mainstays like Estée Lauder, L'Oreal, Calvin Klein and Donna Karen.“The audience is growing, and every advertiser knows they need to connect with [young Hispanic women],” said Donna Lagani, publisher of the new title as well as of Cosmopolitan. The launch of Cosmopolitan for Latinas is part of the overall growth in Hispanic media that has followed the 2010 Census, which found that the country's 50.5 million Hispanics compose the fastest growing segment of the U.S. population. Magazines for the Latino market, whether in English or Spanish, have struggled in recent years. But Hearst, which first announced the launch in October, is gambling on the category just as it seems to be gaining momentum. Ad revenue for Hispanic magazines totaled $216 million in 2011, an 18% spike over the prior year, according to Media Economics Group's HispanicMagazineMonitor. Ad revenue for the magazine industry as a whole was flat last year, according to Publishers Information Bureau. “Hearst's new launch should benefit from a rapidly rising interest among marketers in... Continue reading at 'Crains New York'
[ Crains New York | 2012-04-26 00:00:00 UTC ]
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This year’s Diagram prize also pits Curves for the Mathematically Curious against The Life Cycle of Russian Things and Hats: A Very Unnatural HistoryAn examination of the Jewish origins of the Man of Steel, Is Superman Circumcised?, is vying with an up-to-date look at camel milk and related... Continue reading at The Guardian
[ The Guardian | 2021-11-05 11:52:23 UTC ]
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About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt... Continue reading at AdWeek
[ AdWeek | 2021-11-01 21:30:00 UTC ]
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It’s Halloween weekend—time for two powerful concepts: outfits and mischief. The outgoing among us might go out and play some tricks; the more introverted might stay inside and read the unofficial book series of Halloween, Goosebumps. But if you don’t have The Werewolf of Fever Swamp or Night of... Continue reading at Literrary Hub
[ Literrary Hub | 2021-10-29 18:45:28 UTC ]
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Riverhead has acquired the rights to the Nobel-winner's most recent novel, 'Afterlives,' as well as two backlist titles, 'By the Sea' and 'Desertion,' that had been out of print. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-27 04:00:00 UTC ]
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The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’ Continue reading at Advertising Age
[ Advertising Age | 2021-10-26 10:00:00 UTC ]
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Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 18:43:56 UTC ]
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The Tudor Dynasty lives on in these outstanding historical fiction novels, including The King’s Witch. Continue reading at Book Riot
[ Book Riot | 2021-10-22 10:33:00 UTC ]
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Anyone who has worked in a bookstore knows only too well that moment when a customer approaches by saying, “So I don’t remember the title, or the author, but—.” And we’ve all been on the other side of the counter, trying to pinpoint something we can’t quite describe at a bookstore (“It’s a... Continue reading at Literrary Hub
[ Literrary Hub | 2021-10-21 08:55:42 UTC ]
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Children are being exposed to aspects of Netflix’s gory and dark drama Squid Game, but it’s most likely not from the streaming service itself. Continue reading at The Conversation
[ The Conversation | 2021-10-21 05:35:19 UTC ]
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Parallel to concerns and talks on sustainability during Frankfurter Buchmesse this week, HarperCollins has engaged London's Brite Green. The post HarperCollins Targets 2022 To Be Carbon-Neutral in Operational Emissions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-20 00:28:24 UTC ]
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The following is a list of new and forthcoming adult and children’s titles on the issues surrounding immigration and its impact on the American experience. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
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Richard Osman’s The Man Who Died Twice (Penguin) has swiped the Bookstat e-book top spot for a third week running, once again charting top for the week ending 2nd October. Continue reading at The Bookseller
[ The Bookseller | 2021-10-05 18:35:55 UTC ]
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OCTOBER 5 Kelly Conaboy, The Particulars of Peter: Dance Lessons, DNA Tests, and Other Excuses to Hang Out with My Perfect Dog Kelly Conaboy (currently at Gawker, formerly at The Cut) is one of the funniest writers out there, and her debut—about her “potentially codependent relationship” with... Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-30 08:50:28 UTC ]
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Four publishing houses were merged by Walter De Gruyter in 1923. The new digitization brought 10,000 out-of-print titles back into availability. The post Germany’s De Gruyter Completes Archive Digitization: 53,000 Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-09-28 16:29:01 UTC ]
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As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek
[ AdWeek | 2021-09-28 13:00:00 UTC ]
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Novelists Paula Hawkins, Graham Norton and Alex Wheatle are among the authors writing short, accessible titles for the Quick Reads literacy programme for 2022. Continue reading at The Bookseller
[ The Bookseller | 2021-09-26 23:05:50 UTC ]
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Glossy magazines get a makeover with focus on vintage clothing, creativity and recycling Former editors and directors at Britain’s glossiest fashion magazines are carving out a niche for themselves with print titles and websites that focus on sustainable clothing.Later this month, Calendar will... Continue reading at The Guardian
[ The Guardian | 2021-09-26 05:45:03 UTC ]
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Michael Morpurgo, Sharna Jackson and Matt Lucas are among the authors on the list of World Book Day's £1 books for 2022. Continue reading at The Bookseller
[ The Bookseller | 2021-09-23 02:12:21 UTC ]
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Confidence-building titles are continuing to boom across the children’s market as TikTok drives YA, The Bookseller’s Children’s Conference has heard. Continue reading at The Bookseller
[ The Bookseller | 2021-09-22 10:13:53 UTC ]
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The children’s book market has increased by more than 11% this year, boosted by picture books, non-fiction and a remarkable 61% growth in YA sales. Continue reading at The Bookseller
[ The Bookseller | 2021-09-20 01:05:47 UTC ]
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