Cosmopolitan for Latinas will arrive on newsstands May 1, Hearst Magazines announced Wednesday, and it promises to show why the publisher has launched another print title at a time when many magazines are struggling to grow. The debut issue of the women's lifestyle spinoff will carry 52 pages of ads and 101 pages of English-language editorial aimed at bilingual Hispanic women. Much of the advertising is coming from general market mainstays like Estée Lauder, L'Oreal, Calvin Klein and Donna Karen.“The audience is growing, and every advertiser knows they need to connect with [young Hispanic women],” said Donna Lagani, publisher of the new title as well as of Cosmopolitan. The launch of Cosmopolitan for Latinas is part of the overall growth in Hispanic media that has followed the 2010 Census, which found that the country's 50.5 million Hispanics compose the fastest growing segment of the U.S. population. Magazines for the Latino market, whether in English or Spanish, have struggled in recent years. But Hearst, which first announced the launch in October, is gambling on the category just as it seems to be gaining momentum. Ad revenue for Hispanic magazines totaled $216 million in 2011, an 18% spike over the prior year, according to Media Economics Group's HispanicMagazineMonitor. Ad revenue for the magazine industry as a whole was flat last year, according to Publishers Information Bureau. “Hearst's new launch should benefit from a rapidly rising interest among marketers in... Continue reading at 'Crains New York'
[ Crains New York | 2012-04-26 00:00:00 UTC ]
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The memoir by Prince Harry, announced by publisher Random House in July, finally has a title and a publication date: 'Spare' will be released on January 10, 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-27 04:00:00 UTC ]
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With a wave of book bans and educational gag orders still surging across the country, an online panel this week explored how the bans are targeting and impacting the LGBTQ community—and how concerned communities can push back. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-26 04:00:00 UTC ]
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Ahead of the Frankfurter Buchmesse, we asked some of the most seasoned literary agents what issues and titles are top-of-mind this season. The post International Rights Pros at Frankfurt: Trends and Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-20 15:25:26 UTC ]
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With more than 90 percent of the Indian book market market in educational publishing, India's publishers report an upbeat assessment. The post Frankfurt Week: A New Report on the Indian Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-17 10:47:07 UTC ]
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Christian and Jewish publishers offer children religious messages delivered with joy, humor, and fantasy in time for the holidays. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-12 04:00:00 UTC ]
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The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek
[ AdWeek | 2022-10-11 09:54:39 UTC ]
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'Hope for the Flowers' and 'The Jesus Storybook Bible' are marking milestones this year after years as backlist backbones for their publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-23 04:00:00 UTC ]
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With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age
[ Advertising Age | 2022-09-22 09:30:00 UTC ]
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Rowman & Littlefield has acquired the adult division of Maine's Tilbury House Publishers in a deal that adds 70 regional titles to R&L's list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-22 04:00:00 UTC ]
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In the first half of 2022, consumers bought more ebooks per capita and paid more for them, offsetting a smaller buyers' base. The post Germany’s Ebook Market January to June: ‘Slight Growth’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-21 22:30:20 UTC ]
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Near summer's end in the Northern Hemisphere, NPD's Kristen McLean sees the US market 'bucking uncertainty in the wider economy.' The post NPD BookScan: US Print Book Market Shows a ‘Strong August Performance’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-13 00:21:46 UTC ]
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Drawn from a pool of 233 books, this year's longlist will lead to a winner named on October 17 at the Kaisersaal of the Römer in Frankfurt. The post The German Book Prize Releases Its 20-Title Longlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-23 14:35:52 UTC ]
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As testimony wrapped up prior to closing arguments today, the defense and DOJ once again attacked each other's data analysis and methodology. The DOJ asserted that publisher competition, not imprint competition, is the surest way to lift advances, and that non-Big Five publishers face... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-19 04:00:00 UTC ]
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In a 'steady' market, NPD sees print sales in the United States decline 1.6 million units in July, typically a month for some losses. The post NPD Books on July’s US Print Market: 6 Percent Lower, Year to Date appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-10 18:34:37 UTC ]
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Tabloid with long relationship with former president blasts him over Capitol attack, saying he is unworthy to be elected againRupert Murdoch, hitherto one of Donald Trump’s most loyal media messengers, appears to have turned on the former president.US media circles were rocked this weekend after... Continue reading at The Guardian
[ The Guardian | 2022-07-25 06:00:29 UTC ]
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With frontlist sales for many publishers stalled, Open Road Integrated Media is adapting its Ignition program—designed to give backlist e-books a boost—to help promote new releases. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-20 04:00:00 UTC ]
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The Spanish book market is reporting revenues of €2.5 billion in 2021, a gain of 5.6 percent over 2020, and book sales of 174 million units. The post Spain Reports Book Market Growth in 2021: Up 5.6 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-19 19:16:27 UTC ]
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With COVID-19 outbreaks and tough lockdowns, China's January-to-June book market growth rate fell back, all sales channels impacted. The post China’s Market Growth Rate This Year: Down 13.8 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-14 20:38:28 UTC ]
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The American book market, in NPD's report, 'maintained its strength in June, adding 1.8 million print units over the previous five weeks.' The post NPD BookScan for June: Another View of the US Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-11 20:49:57 UTC ]
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