With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an edge on those competitors. The Austin, Texas-based marketing vendor, which has big clients such Johnson & Johnson, Intel and Whole Foods, today is unveiling an ad platform with Time Inc. and Meredith's branded content studios as well as content players Contently, Group SJR, NewsCred and Sway Group. In essence, OneSpot's system is pitched as a data-rich, one-stop shop for marketers looking to find proven fodder for ads that can run across major publisher sites and social destinations such as Facebook. "Instead of basing [content efforts] simply on the brand goals, they can base it in part on actual data that we have, in terms of how content is successfully distributed and sequenced," said Adam Weinroth, OneSpot chief marketing officer. "These pieces have been siloed. We are bringing them together for big brands." The system's anonymous, aggregated data will help brands not only select winning content, but also deliver it in the form of targeted ads, Weinroth said. And marketers—who perhaps haven't worked with branding studios like the ones cultivated by Time and Meredith Xcelerated Marketing (MXM)—can test out interesting material through the new programmatic-style content exchange, which is dubbed OneSpot Content Partner Network. "We're thrilled to be a front-end content... Continue reading at 'AdWeek'
[ AdWeek | 2014-11-21 00:00:00 UTC ]
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An upcoming national survey on the parental perceptions of public libraries will launch in early September. Continue reading at Book Riot
[ Book Riot | 2023-08-15 13:09:24 UTC ]
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Jacqueline Wilson is latest writer to wade into debate over changing dated and offensive languageThe publishing industry has been mired in debate in recent years about editing older books to remove content that could be deemed offensive.Even the prime minister became involved in February after... Continue reading at The Guardian
[ The Guardian | 2023-08-14 13:30:39 UTC ]
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Damian Barr’s Literary Salon tempts the world’s best writers to read exclusively from their latest greatest works and share their own personal stories. Star guests include Jojo Moyes, John Waters, Yaa Gyasi, Mary Beard, Diana Athill and Louis de Bernières—all in front of a live audience at... Continue reading at Literrary Hub
[ Literrary Hub | 2023-08-09 08:58:06 UTC ]
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From classics to modern marvels to young adult adventures, here are the bestselling science fiction books of all time. Continue reading at Book Riot
[ Book Riot | 2023-08-08 10:31:00 UTC ]
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Share that link right now or ruin your reading life! Do it, do it now! Or, a brief history of chain letters. Continue reading at Book Riot
[ Book Riot | 2023-08-07 10:36:00 UTC ]
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If your fingers are itching to put together a puzzle and you're delighted by bookish things, get into these bookish jigsaw puzzles.- Jamie Canaves Continue reading at Book Riot
[ Book Riot | 2023-08-07 10:31:00 UTC ]
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The former BBC war reporter, now special correspondent, on the terror of PTSD, his tips for living with it day to day, and the people and poets he admiresDuring a career spanning more than 30 years, BBC special correspondent Fergal Keane has covered brutal conflicts in South Africa, Rwanda and... Continue reading at The Guardian
[ The Guardian | 2023-08-06 08:30:06 UTC ]
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Elon Musk and X, the site formerly known as Twitter, are in more legal trouble. The Agence France-Presse (AFP) is suing X for not engaging in discussions about payment to the French publisher in exchange for its articles appearing on the platform. In 2019, France passed neighboring rights... Continue reading at Engadget
[ Engadget | 2023-08-03 10:55:01 UTC ]
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The U.A.E.'s Kalimat Group and Penguin Random House India have entered into a partnership to translate books from Arabic to English and English into Arabic, for global distribution. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-01 04:00:00 UTC ]
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This week, the biggest event in tech took place in Seoul with Samsung's Unpacked showcase. Among other announcements, the company officially unveiled its latest foldable smartphone, the Galaxy Z Fold 5. It's not even available yet, but Amazon is offering a $200 gift card if you pre-order from... Continue reading at Engadget
[ Engadget | 2023-07-28 18:33:17 UTC ]
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Bindery, cofounded by Matt Kaye and Meg Harvey, wants to harness the bookselling power of TikTok and other social media platforms by putting influencers at the helms of their own "micro-imprints." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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Financial services giant Intuit is launching a small business-focused media network, letting advertisers target customers across the web and tapping into a new revenue line, executives exclusively told Adweek. The venture, called SMB MediaLabs, will let advertisers target the customers of... Continue reading at AdWeek
[ AdWeek | 2023-07-24 10:13:48 UTC ]
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As a previously undocumented person, all I've wanted was to be considered the same as everyone else. Defined by my merit, not by the place of my birth. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-07-20 20:55:53 UTC ]
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Luis Alberto Urrea, author of 'Good Night, Irene,' joins L.A. Times Book Club readers live on July 19. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-07-19 20:38:21 UTC ]
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The U.S. outpost of the general news publisher The Guardian finished the first quarter of its fiscal year, which ended June 30, with advertising revenues up 42% year over year, according to senior vice president of advertising Luis Romero. The hikes buck common trends most publishers are seeing.... Continue reading at AdWeek
[ AdWeek | 2023-07-12 08:56:56 UTC ]
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It’s back and here to ruin our savings and increase the gadgets in our homes. Yes, Amazon Prime Day isn’t entirely about headphones, tablets and wearables, but for Engadget staff… well, it feels like it is. Prime Day deals on tech are typically only matched by Black Friday and Cyber Monday... Continue reading at Engadget
[ Engadget | 2023-07-11 11:15:13 UTC ]
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Force says detectives met with BBC to discuss allegations presenter paid teenager for sexual images Persephone Bridgman Baker, a partner at Carter-Ruck, has spoken on Sky News about the legal situation, reminding viewers why the name of the presenter has been kept from the public eye so far. She... Continue reading at The Guardian
[ The Guardian | 2023-07-10 14:37:56 UTC ]
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Before you say it, I know: there are so, so many books about the Second World War. And when I set out to write my most recent novel, The Paris Deception, the thought crossed my mind—do we really need another book about Paris during the war? But historical fiction is a rich field, and there […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-30 08:55:14 UTC ]
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Global news publisher the Associated Press (AP) launched a newly redesigned version of its website Tuesday, part of a broader effort from the news outlet to diversify its revenue by attracting more direct advertising. The publisher currently generates roughly 80% of its revenue from content... Continue reading at AdWeek
[ AdWeek | 2023-06-28 09:22:55 UTC ]
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Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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