With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an edge on those competitors. The Austin, Texas-based marketing vendor, which has big clients such Johnson & Johnson, Intel and Whole Foods, today is unveiling an ad platform with Time Inc. and Meredith's branded content studios as well as content players Contently, Group SJR, NewsCred and Sway Group. In essence, OneSpot's system is pitched as a data-rich, one-stop shop for marketers looking to find proven fodder for ads that can run across major publisher sites and social destinations such as Facebook. "Instead of basing [content efforts] simply on the brand goals, they can base it in part on actual data that we have, in terms of how content is successfully distributed and sequenced," said Adam Weinroth, OneSpot chief marketing officer. "These pieces have been siloed. We are bringing them together for big brands." The system's anonymous, aggregated data will help brands not only select winning content, but also deliver it in the form of targeted ads, Weinroth said. And marketers—who perhaps haven't worked with branding studios like the ones cultivated by Time and Meredith Xcelerated Marketing (MXM)—can test out interesting material through the new programmatic-style content exchange, which is dubbed OneSpot Content Partner Network. "We're thrilled to be a front-end content... Continue reading at 'AdWeek'
[ AdWeek | 2014-11-21 00:00:00 UTC ]
News tagged with:
#provide advertisers
#larger trend
2o24 is approaching! It’s hard to believe that 2023 is over, but a new year means new possibilities (always), new resolutions (maybe), and new books (once again, always). But it also means a new chance to pick up some excellent reads from 2023 that you might have missed when they first came out,... Continue reading at Literrary Hub
[ Literrary Hub | 2023-12-22 14:01:02 UTC ]
More news stories like this | News stories tagged with:
#colm tibn
#geraldine brooks
How the digital media industry had to come to grips with growing privacy requirements. Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#privacy reckoning
#digital media
The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#final episode
#oral history
#privacy reckoning
#blurred lines
#digital media
On Dec. 12, California Poet Laureate Lee Herrick talks about life on the road at the L.A. Times Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-12-12 20:24:33 UTC ]
More news stories like this | News stories tagged with:
#times book
There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at Digiday
[ Digiday | 2023-12-11 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#oral history
#ad tech
#digital media
These prolific children's book authors have written hundreds of books over decades working in the publishing industry! Continue reading at Book Riot
[ Book Riot | 2023-12-07 11:30:00 UTC ]
More news stories like this | News stories tagged with:
#prolific children
#book authors
#publishing industry
#children's book
#children’s book
Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday
[ Digiday | 2023-12-05 15:08:37 UTC ]
More news stories like this | News stories tagged with:
#media companies
#revenue diversification
#ad spend
#constantly evolving
#latest trends
#global pandemic
#publishing industry
Should historical fiction stick to the views and opinions of the time, or provide a modern perspective? Here are the pros and cons. Continue reading at Book Riot
[ Book Riot | 2023-12-05 11:31:00 UTC ]
More news stories like this | News stories tagged with:
#modern sensibilities
#historical fiction
YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget
[ Engadget | 2023-12-01 14:00:31 UTC ]
More news stories like this | News stories tagged with:
#open source
#current situation
#bottom line
#unique position
#digital publishers
Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New... Continue reading at AdWeek
[ AdWeek | 2023-11-30 19:30:00 UTC ]
More news stories like this | News stories tagged with:
#executive team
#advertising industry
#today announced
#vice president
#general manager
#conde nast
Amazon Web Services (AWS) just kicked off its Las Vegas-based re:Invent conference with a stream of announcements, most of which involve the year’s most popular technology, AI. These news items, taken as a whole, give us a sneak peek at the company’s long-term goals for... Continue reading at Engadget
[ Engadget | 2023-11-28 20:00:28 UTC ]
More news stories like this | News stories tagged with:
#total cost
#coming months
#development team
#similar approach
#generate content
#customer requests
#betting big
#market share
#harry potter
Storing online data in perpetuity is not just about photos and texts but thoughts and ideas. Platforms such as WordPress are starting to act, but it must be at a realistic priceWay back in 2004 the two founders of Google, Larry Page and Sergey Brin, thought that it would be a cool idea to scan... Continue reading at The Guardian
[ The Guardian | 2023-11-25 16:00:53 UTC ]
More news stories like this | News stories tagged with:
#printed books
#larry page
#university libraries
#digital content
During News Corp’s and IAC’s latest earnings calls, the publishers reiterated their anger toward generative AI companies scraping their content without permission or payment — and what they think the next steps will be. Continue reading at Digiday
[ Digiday | 2023-11-17 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#news corp
KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek
[ AdWeek | 2023-11-07 07:00:00 UTC ]
More news stories like this | News stories tagged with:
#science fiction
In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek
[ AdWeek | 2023-10-19 06:00:00 UTC ]
More news stories like this | News stories tagged with:
#news publishers
#broader effort
#publishers including
These bestselling manga series have sold tens of millions — and sometimes hundreds of millions — of copies worldwide! Continue reading at Book Riot
[ Book Riot | 2023-10-17 10:34:00 UTC ]
More news stories like this | News stories tagged with:
#copies worldwide
#manga
A host of new titles and a solid performance by adult segments led to a 4.7% increase in unit sales of print books last week over the week ended October 8, 2022 at outlets that report to Circana BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-12 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#adult titles
#solid performance
#7% increase
#print books
#circana bookscan
Editor Martin Baron will discuss "Collision of Power: Trump, Bezos and the Washington Post" at L.A. Times Book Club night at USC. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-10-11 21:08:41 UTC ]
More news stories like this | News stories tagged with:
#times book
Paramount is making good on its commitment to collaborate with multiple measurement companies. Top line Today, the publisher announced it has partnered with cross-platform TV measurement company iSpot for a new currency integration. The collaboration allows the companies to measure and transact... Continue reading at AdWeek
[ AdWeek | 2023-10-10 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#making good
#streaming platforms
#publisher announced
Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek
[ AdWeek | 2023-09-29 06:00:00 UTC ]
More news stories like this | News stories tagged with:
#canadian publisher