Having Zambonied the St. Louis Blues on their home ice by a score of 5-1, the Boston Bruins on Sunday night ensured that the 2019 Stanley Cup Final will go the full seven games. And while hockey fans are happy to see the season get extended by another three regulation periods, NBC is downright overjoyed. Although a Game 7 isn’t the rarest of commodities—as with the MLB World Series, the last 20 years have given rise to six of these terminal showdowns—an all-the-marbles Stanley Cup finale always delivers an abundance of commercial impressions. According to Nielsen live-same-day data, the most recent Game 7 averaged 8.54 million viewers and a 4.8 household rating on June 15, 2011, making it the fourth most-watched Stanley Cup Final broadcast of all time and the most-watched NHL game in 38 years. That the last Game 7 also featured Boston should help advertisers justify the expense of their additional investment in hockey. Not only is Boston the nation’s ninth-largest media market (and third-biggest if you toss in Providence), but the Bruins have appeared in six of the 10 most-watched Stanley Cup Final broadcasts of all time. Media buyers on Monday said NBC is asking north of $200,000 for each 30-second ad unit in Wednesday’s Blues-Bruins broadcast. According to Standard Media Index data, the average unit cost in the three 2018 Stanley Cup Final games that aired on NBC was $113,702 a pop, and overall spend for the five-game series (two of which were carried by the cable... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-10 21:23:47 UTC ]
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Written By: Philip Stone Publication Date: Thu, 29/09/2011 - 09:30 Printed book sales in 2011 have passed the £1bn mark two weeks later than in 2010 with David Nicholls' One Day the biggest selling book of the year to date. In total, £29.5m was spent at UK booksellers in the week ending 24th... Continue reading at The Bookseller
[ The Bookseller | 2011-09-29 00:00:00 UTC ]
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Publication Date: Tue, 27/09/2011 - 08:30 Titles on words, waves and the periodic table have made it through to the final six for the Royal Society Winton Prize for Science Books, described as an "intensely rewarding and eye-opening" shortlist by the judges. Guy Deutschers Through the Language... Continue reading at The Bookseller
[ The Bookseller | 2011-09-27 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 27/09/2011 - 10:33 Quercus saw an inevitable downturn in sales in the first half of 2011 after its Stieg Larsson enhanced 2010 numbers, but still managed to increase profit, improve its cash position, grow digital sales seven-fold and pay its... Continue reading at The Bookseller
[ The Bookseller | 2011-09-27 00:00:00 UTC ]
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There are almost as many ebook surveys as there are digital conferences. Two new surveys released last week provided more information, one on the impact digital readers have had on consumers' reading and book-buying habits, while a second examined the impact of digital publishing on the industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-09-23 00:00:00 UTC ]
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Publishers have big hopes that tablet editions will help offset what have been soft sales of their ink on paper magazines. But digital magazine sales have been slow to take off. Some are testing a new service that could help them get more out of their sales efforts, though. A New Jersey-based... Continue reading at AdWeek
[ AdWeek | 2011-09-22 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Wed, 21/09/2011 - 09:27 Printed book sales in the UK rose for the fourth consecutive week last week but remain significantly behind last year. According to Nielsen BookScan data, £28.6m was spent on physical books at UK booksellers last week, up 1.3%... Continue reading at The Bookseller
[ The Bookseller | 2011-09-21 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 20/09/2011 - 14:30 Random House Group UK has made a series of promotions within its UK sales department, with changes at group level as well as at Ebury and Transworld. Deputy group sales director Ed Christie will now also be leading the... Continue reading at The Bookseller
[ The Bookseller | 2011-09-20 00:00:00 UTC ]
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Yahoo is gearing up to launch an HTML 5-based system called Livestand for magazine publishers wanting to cut the costs of getting onto iPad and Android apps. Continue reading at Media Week
[ Media Week | 2011-09-19 00:00:00 UTC ]
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Disney execs are furious that the world exclusive on the embargoed Jackie Kennedy book and audiotapes was broken by NBC, and not ABC, according to the New York Posts Keith Kelly. Both ABC and the books publisher, Hyperion, are owned by Disney. The book, Jacqueline Kennedy: Historic... Continue reading at AdWeek
[ AdWeek | 2011-09-14 00:00:00 UTC ]
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Written By: Tom Tivnan Publication Date: Tue, 13/09/2011 - 16:30 A D Miller and Carol Birch's novels are the big winners of the Man Booker Prize shortlist so far, with sales across the six books surging 290% by volume on last week. The six books on the list shifted 18,496 copies for the week... Continue reading at The Bookseller
[ The Bookseller | 2011-09-13 00:00:00 UTC ]
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Data from media measurement firm Kantar Media is showing overall growth in ad spending for the first half compared to the same period 2010. Total ad expenditures rose 3.2 percent totaling $71.5 billion. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
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We Love Pop, Egmont Publishing's new magazine for teenage girls, has claimed sales of 119,000 for its first issue, despite ongoing turbulence in the magazine industry. Continue reading at Media Week
[ Media Week | 2011-09-08 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 08/09/2011 - 15:40 UK sales for Francesca Simon's Horrid Henry series have hit 17m, Orion has announced. The figure includes Commonwealth sales and sales through channels including school book clubs. Nielsen BookScan figures, which started four... Continue reading at The Bookseller
[ The Bookseller | 2011-09-08 00:00:00 UTC ]
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Like most industries, publishing cycles are increasingly becoming more and more automated. Even editorial actions are becoming computerized, with companies like Kapost creating products that electronically orchestrate pitches, assignments, calendars and revisions in addition to managing author... Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 06/09/2011 - 15:28 Profile has reported a 3% sales rise to £7.35m for the year to end 31st March 2011, with profits up 69% to £405,000. M.d. Andrew Franklin said the publisher was delighted to announce these "healthy" results on the day that it... Continue reading at The Bookseller
[ The Bookseller | 2011-09-06 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 06/09/2011 - 09:00 Book sales throughout the UK in August have remained "tough" according to the British Retail Consortium, as it reported general retail sales were down by 0.6% compared to last year on a like-for-like basis. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-06 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Mon, 05/09/2011 - 14:05 Spending on printed books slumped 4% in August, with sales plummeting to a seven-year low for the month, according to Nielsen BookScan data. A total of £107.5m spent on physical books at UK booksellers in the four weeks to 27th... Continue reading at The Bookseller
[ The Bookseller | 2011-09-05 00:00:00 UTC ]
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A Kindle reader on a train in Cambridge, Mass. E-book best-seller lists are full of genre novels. Continue reading at The New York Times
[ The New York Times | 2011-09-03 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Fri, 02/09/2011 - 07:50 Twenty French online-only book publishers and other digital providers have joined forces for the first time to launch the new literary season. The site larentreelitteraire.org was unveiled this week and will stay live until... Continue reading at The Bookseller
[ The Bookseller | 2011-09-01 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 01/09/2011 - 15:08 Amazon.com is offering a new feature enabling readers to ask authors questions directly via their Kindle devices. @author is currently on limited beta release, with a handful of participating authors including thriller writer... Continue reading at The Bookseller
[ The Bookseller | 2011-09-01 00:00:00 UTC ]
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