NBC eyes huge ad sales night as Bruins force a Stanley Cup Final Game 7

Having Zambonied the St. Louis Blues on their home ice by a score of 5-1, the Boston Bruins on Sunday night ensured that the 2019 Stanley Cup Final will go the full seven games. And while hockey fans are happy to see the season get extended by another three regulation periods, NBC is downright overjoyed. Although a Game 7 isn’t the rarest of commodities—as with the MLB World Series, the last 20 years have given rise to six of these terminal showdowns—an all-the-marbles Stanley Cup finale always delivers an abundance of commercial impressions. According to Nielsen live-same-day data, the most recent Game 7 averaged 8.54 million viewers and a 4.8 household rating on June 15, 2011, making it the fourth most-watched Stanley Cup Final broadcast of all time and the most-watched NHL game in 38 years. That the last Game 7 also featured Boston should help advertisers justify the expense of their additional investment in hockey. Not only is Boston the nation’s ninth-largest media market (and third-biggest if you toss in Providence), but the Bruins have appeared in six of the 10 most-watched Stanley Cup Final broadcasts of all time. Media buyers on Monday said NBC is asking north of $200,000 for each 30-second ad unit in Wednesday’s Blues-Bruins broadcast. According to Standard Media Index data, the average unit cost in the three 2018 Stanley Cup Final games that aired on NBC was $113,702 a pop, and overall spend for the five-game series (two of which were carried by the cable... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-10 21:23:47 UTC ]
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BBC boosts bookshop sales by "almost £500,000"

Written By: Philip Stone Publication Date: Wed, 23/03/2011 - 15:49 The BBC's "Faulks on Fiction" and "My Life in Books" series have boosted book sales by almost £500,000, Nielsen BookScan data indicates. read more Continue reading at The Bookseller

[ The Bookseller | 2011-03-23 00:00:00 UTC ]
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Trade publishers say ebook sales will not reach 10% until 2012

Written By: Philip Jones Publication Date: Wed, 23/03/2011 - 11:58 A third of UK trade publishers think that over 10% of their total book revenue will come from ebooks by 2012, according to new research released by Publishing Technology at BML’s annual Books & Consumers Conference. The... Continue reading at The Bookseller

[ The Bookseller | 2011-03-23 00:00:00 UTC ]
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Printed book sales slump to new 2011 low

Written By: Philip Stone Publication Date: Tue, 22/03/2011 - 15:36 Spending on printed books in the UK slumped for a third consecutive week to a new 2011 low, with this week's number one the lowest-selling top title for more than seven years. read more Continue reading at The Bookseller

[ The Bookseller | 2011-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consecutive week #printed books


Hachette Livre US ebook sales nearly 25% of total

Written By: Barbara Casassus Publication Date: Mon, 21/03/2011 - 11:26 E-book sales by Hachette Livre in the United States are in line with the national average, according to the group's chairman and c.e.o. Arnaud Nourry. He told the Buzz Média service of the French daily Le Figaro that ebooks... Continue reading at The Bookseller

[ The Bookseller | 2011-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook sales #hachette livre #national average #arnaud nourry #book market


The Winning Game: 2010 Hardcovers: Facts & Figures 2011

What's new in the hardcover fiction bestsellers of 2010? Very little. Almost every author in the fiction top 30 has been on these charts in previous years—most several times. The sole exception is the #1 fiction bestseller, The Girl Who Kicked the Hornet's Nest, with sales of 1.9 million. Stieg... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-03-21 00:00:00 UTC ]
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WBN titles receive major sales boost

Written By: Philip Stone Publication Date: Fri, 18/03/2011 - 14:16 Sales of the 25 titles given away as freebies on World Book Night continue to confound the critics, as the public snap up the selections at three times the rate in March this year as they did last year, on average. In total,... Continue reading at The Bookseller

[ The Bookseller | 2011-03-18 00:00:00 UTC ]
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Orange offers 23k ebooks for sale via Android app

Written By: Charlotte Williams Publication Date: Thu, 17/03/2011 - 06:47 Orange has launched an ebook app for Android, with a "one-click buy" system which directly bills a user's Orange account. But the app will not be available on Apple's iPhone or iPad devices at the same time because of the... Continue reading at The Bookseller

[ The Bookseller | 2011-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #android app #ebook app #ipad devices


World Book Day books top charts but sales are down on last year

Written By: Philip Stone Publication Date: Tue, 15/03/2011 - 15:56 Sales of the six £1 World Book Day books fell 36% week-on-week, to 159,000 copies sold—a figure down 9% on the comparative week last year—but they nonetheless continue to dominate the sharp end of this week’s Official UK Top... Continue reading at The Bookseller

[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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Hardback fiction added to UK's shopping basket

Written By: Graeme Neill Publication Date: Tue, 15/03/2011 - 14:47 Adult hardback fiction books have been added to the basket of goods that the government uses to calculate the cost of living in the UK. read more Continue reading at The Bookseller

[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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Hearst Magazines is 2010 Group Publisher's Ad-Page Champ

With the explosion of magazine apps, social media and the resurgence of print advertising, magazine brands are showing a prominent face to their loyal and new readers and advertisers. A top 5 chart pulled together by FOLIO: sister publication min looks at the group publisher vanguards that had... Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #ad-page champ #magazine apps #print advertising #magazine brands


Revived indie sees £600k sales

Written By: Lisa Campbell Publication Date: Mon, 14/03/2011 - 15:55 The revived independent retailer Watkins Books has achieved £600,000 in revenue in the first 12 months of business. American businessman Etan Ilfeld bought the 110-year-old bookseller on London's Cecil Court after it fell into... Continue reading at The Bookseller

[ The Bookseller | 2011-03-14 00:00:00 UTC ]
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Atkinson takes top, kids books climb and the Beeb boosts sales

Written By: Philip Stone Publication Date: Tue, 01/03/2011 - 16:09 Kate Atkinson has knocked Jamie Oliver off the top of the charts, thanks largely to a spot in W H Smith's "£2.99 if you buy the Times" link-save promotion, with Started Early, Took My Dog (Black Swan) the new Official UK Top 50... Continue reading at The Bookseller

[ The Bookseller | 2011-03-01 00:00:00 UTC ]
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Profits and sales up at John Smith

Written By: Lisa Campbell Publication Date: Mon, 28/02/2011 - 16:12 Strong sales in its UK campus stores have helped John Smith & Son to report a sales increase of 3.1% in its latest trading results. The academic and specialist bookseller reported sales were up from £39.3m to £40.5m for... Continue reading at The Bookseller

[ The Bookseller | 2011-02-28 00:00:00 UTC ]
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Cutting Out Middleman to Sell Small Ads Online

Online publishers like CBS and Forbes are selling the tiny ads on their Web sites, rather than letting a third-party network promote teeth whitening and herbal remedies. Continue reading at The New York Times

[ The New York Times | 2011-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #web sites


Retailers finalise World Book Night plans

Written By: Lisa Campbell Publication Date: Thu, 24/02/2011 - 09:42 Final preparations are underway for a medley of events planned to celebrate World Book Night, with independent and national retailers planning to host author readings, quizzes and book swaps. On 5th March, 20,000 participants... Continue reading at The Bookseller

[ The Bookseller | 2011-02-24 00:00:00 UTC ]
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Hodder to release final Earth’s Children novel

Written By: Charlotte Williams Publication Date: Thu, 24/02/2011 - 09:25 Hodder & Stoughton is gearing up for the launch of the final book in the Earth’s Children series, which began 35 years ago with an idea for a short story. read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-24 00:00:00 UTC ]
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Forbes Launching Digital Ad Platform

Forbes is launching an ad platform that combines the Forbes Media Network with a new audience segmentation effort called FAST and offers custom units that blend advertising with content according to user preferences. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
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Downward Trend in Bookstore Sales Continues

Bookstore sales fell in 2010, although not as much as many had feared, helped in part by a holiday rally that pushed sales up by 5.3% and 2.3% in November and December, respectively. For 2010, bookstore sales were down 1.4%, to $16.5 billion, the third consecutive year that store sales have... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-02-21 00:00:00 UTC ]
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CUP publishing staff reject 2% pay increase

Written By: Graeme Neill Publication Date: Fri, 18/02/2011 - 08:15 Publishing staff at Cambridge University Press (CUP) have voted to reject a pay increase of 2%. The proposed pay increase, which CUP has described as reasonable and in line with other pay settlements, has led the Unite union to... Continue reading at The Bookseller

[ The Bookseller | 2011-02-18 00:00:00 UTC ]
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Hearst sets eyes firmly east with Lagardère deal

The decision by the owner of Cosmopolitan to buy Lagardère's international portfolio, and the rights for Elle, reflects the shifting sands of the magazine marketplace. Continue reading at Media Week

[ Media Week | 2011-02-17 00:00:00 UTC ]
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