NBC eyes huge ad sales night as Bruins force a Stanley Cup Final Game 7

Having Zambonied the St. Louis Blues on their home ice by a score of 5-1, the Boston Bruins on Sunday night ensured that the 2019 Stanley Cup Final will go the full seven games. And while hockey fans are happy to see the season get extended by another three regulation periods, NBC is downright overjoyed. Although a Game 7 isn’t the rarest of commodities—as with the MLB World Series, the last 20 years have given rise to six of these terminal showdowns—an all-the-marbles Stanley Cup finale always delivers an abundance of commercial impressions. According to Nielsen live-same-day data, the most recent Game 7 averaged 8.54 million viewers and a 4.8 household rating on June 15, 2011, making it the fourth most-watched Stanley Cup Final broadcast of all time and the most-watched NHL game in 38 years. That the last Game 7 also featured Boston should help advertisers justify the expense of their additional investment in hockey. Not only is Boston the nation’s ninth-largest media market (and third-biggest if you toss in Providence), but the Bruins have appeared in six of the 10 most-watched Stanley Cup Final broadcasts of all time. Media buyers on Monday said NBC is asking north of $200,000 for each 30-second ad unit in Wednesday’s Blues-Bruins broadcast. According to Standard Media Index data, the average unit cost in the three 2018 Stanley Cup Final games that aired on NBC was $113,702 a pop, and overall spend for the five-game series (two of which were carried by the cable... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-10 21:23:47 UTC ]
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PW Picks: On Sale the Week of January 9, 2012

This week, a fistful of mystery-thrillers bump up against bios of Elizabeth II and the Obamas, as well as a fascinating memoir from the "godfather of rap." Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-01-06 00:00:00 UTC ]
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B&N considers separating Nook business as device sales up 70%

Leading US book retailer Barnes & Noble has reported sales of its Nook e-reading devices... Continue reading at The Bookseller

[ The Bookseller | 2012-01-06 00:00:00 UTC ]
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Kobo ebook sales increase seven-fold in December

Daily Kobo ebook sales in the UK increased seven times in December as the company revealed one... Continue reading at The Bookseller

[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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Publishers look to digital as physical sales slump £100m in 2011

Strong ebook sales over the festive period compensated for the decline in physical sales,... Continue reading at The Bookseller

[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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Booksellers roll out New Year sales promotions

Booksellers are discounting books and ebooks by up to 80% in post-Christmas promotions. Amazon... Continue reading at The Bookseller

[ The Bookseller | 2012-01-03 00:00:00 UTC ]
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Hachette reports a 'blockbuster' Christmas for ebook sales

Hachette has reported a "blockbuster Christmas for ebooks", selling more than 100,000... Continue reading at The Bookseller

[ The Bookseller | 2012-01-03 00:00:00 UTC ]
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Indies report "surprise" increase in festive sales

Indie booksellers have reported a “surprise” increase in sales over Christmas in... Continue reading at The Bookseller

[ The Bookseller | 2012-01-03 00:00:00 UTC ]
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Booksellers enjoy late sales boost

Printed book sales soared by 10% (£6.9m) week-on-week during the week before Christmas Day... Continue reading at The Bookseller

[ The Bookseller | 2011-12-30 00:00:00 UTC ]
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Final volume from Patrick Leigh Fermor

John Murray is to publish a posthumous book by travel writer Patrick Leigh Fermor, who died in... Continue reading at The Bookseller

[ The Bookseller | 2011-12-16 00:00:00 UTC ]
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US World Book Night titles revealed

World Book Night in the US has appointed Pulitzer Prize-wining journalist Anna Quindlen as its... Continue reading at The Bookseller

[ The Bookseller | 2011-12-15 00:00:00 UTC ]
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F+W Media Acquires Script Magazine from Final Draft Inc.

F+W Media adds another property to its ever-growing portfolio, acquiring Script Magazine from Final Draft, Inc. For an undisclosed amount, F+W will now have complete ownership of Script content. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-13 00:00:00 UTC ]
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Book sales soar week on week, remain down on 2010

Printed book sales soared by £8.6m week on week last week, but spending remains down on... Continue reading at The Bookseller

[ The Bookseller | 2011-12-13 00:00:00 UTC ]
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Amazon kicks off 'January sales'

Amazon.co.uk has announced its New Year discounting already, launching what it calls "... Continue reading at The Bookseller

[ The Bookseller | 2011-12-12 00:00:00 UTC ]
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Sales and turnover up at C&R

Constable & Robinson has grown turnover by 16% to £7.46m for the nine months to 31st... Continue reading at The Bookseller

[ The Bookseller | 2011-12-12 00:00:00 UTC ]
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Condé Nast Partners with AdMeld in Private Digital Ad Exchange

In a major magazine publisher first, Condé Nast launched a private advertising exchange for select digital clientele. Partnering with service provider AdMeld, inventory from Condés entire digital portfolio was available at the time of the exchanges launch. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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