NBA dials back late starting times to help boost East Coast ratings

The NBA is kicking the tires on a new scheduling initiative designed to give East Coast hoops fans a reprieve from having to stay up until the wee hours of the morning to keep tabs on the league’s Western Conference superstars. Beginning this season, the NBA is slashing the number of nationally televised games that will tip off at 10:30 p.m., scheduling 33 such meetings versus the 56 late starts featured during the 2018-19 campaign. Pushing up the starting time of so many West Coast showdowns could go a long way toward keeping fans of LeBron James and the Los Angeles Lakers locked into the action for the lion’s share of the telecasts, which in turn should help boost the ratings on TNT and ESPN. Per the NBA schedule released this afternoon, the Lakers will appear in 10 late-doubleheader games that tip off at 10:30 p.m. ET, down from 19 such starts last season. Shifting LeBron and the new-look Lakers to the occasional 10 p.m. ET and 9:30 p.m. ET starts is expected to help the NBA and its TV partners keep the spotlight on a player (and a franchise) that have long had an outsized impact on the Nielsen ratings. Also seeing a reduction in 10:30 p.m. start times are the Golden State Warriors, which will play in 11 such games, down from 19 in 2018-19. The NBA’s decision to help fans in basketball-mad towns such as New York, Boston and Philadelphia grab a little more shuteye comes on the heels of a ratings-erosion trend that may have been precipitated by James’ move to the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-13 10:00:00 UTC ]
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The Opportunities and Casualties of the Time Inc. Spinoff

With Time Inc. spinning off from Time Warner early next year, what will happen to the corporate entanglements between the two? The fact is, there hasn’t been that much synergy to speak of, but some relationships will be affected. Those in the crosshairs include: CNNMoney.com The spinoff’s... Continue reading at AdWeek

[ AdWeek | 2013-09-23 00:00:00 UTC ]
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Amazon title on Financial Times shortlist

The Financial Times and Goldman Sachs Business Book of the Year shortlist has been announced,... Continue reading at The Bookseller

[ The Bookseller | 2013-09-19 00:00:00 UTC ]
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Q&A: Nancy Gibbs, Time’s New Managing Editor

Nancy Gibbs has been a long-time member of Time, but with Richard Stengel's departure to the U.S. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-19 00:00:00 UTC ]
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Academic season sales boost book market

The value of the printed book market rose for a third consecutive week last week. It was helped... Continue reading at The Bookseller

[ The Bookseller | 2013-09-17 00:00:00 UTC ]
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Time Inc. Is Ready to Launch Its Ambitious New Video Strategy

Last November, then-Time Inc. CEO Laura Lang announced that the company was gearing up to launch a digital video unit complete with new studios and programming, plus a new leader in former Meredith video exec J.R. McCabe, Time Inc.’s first svp, video. It wasn’t exactly a revolutionary move—other... Continue reading at AdWeek

[ AdWeek | 2013-09-16 00:00:00 UTC ]
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China’s CN Times Books Debuts U.S. List

CN Times Books is the U.S. publishing subsidiary of Beijing Media Time Book Co. Ltd., one of the largest trade book publishers in China. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-13 00:00:00 UTC ]
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Time’s Top Editor Leaving for State Dept.

With a new CEO and a new set of titles, it's been a busy week (in the midst of a busy year) for Time Inc. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-13 00:00:00 UTC ]
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Hanley Wood Launches TileExpo and International Surface Event East

Hanley Wood unveiled details for two new events, The International Surface Event East and TileExpo, in an effort designed to enhance the relationship between the flooring and surfaces i Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-12 00:00:00 UTC ]
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Behind Time Inc. Purchase of American Express Publishing Lies a Long History

After a two-decade-long relationship between the magazine giant Time Inc. and American Express, Time Inc. plans to close quickly on its purchase of American Express’s publishing division. “This 20-year courtship is finally bei ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-09-11 00:00:00 UTC ]
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Graphic Novel “Beirut 1990″ is a Timely, Fresh Treatment of War

The new translation of the graphic novel Beirut 1990 is a timely reminder that when it comes to depicting the reality of war, sometimes waiting a while is best. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-06 00:00:00 UTC ]
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Fiction boosts Lagardere in first half

Lagardere has reported sales in its publishing division up 3.1% like-for-like in the first half... Continue reading at The Bookseller

[ The Bookseller | 2013-08-29 00:00:00 UTC ]
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DOJ offers to cut injunction time in Apple ebook case, stays firm on key points

The US Justice Department was insistent that its proposed injunction against Apple for alleged ebook price fixing was the proper remedy earlier this month, but it's now willing to budge on that somewhat. As Reuters reports, the DOJ has offered to cut the length of the injunction from ten to five... Continue reading at Engadget

[ Engadget | 2013-08-24 00:00:00 UTC ]
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Distro Issue 104: Prep for class with Engadget's back to school guide

Unfortunately, it's time to hit the books once more. Don't get completely bummed out by the start of classes because this special issue of our weekly e-magazine has all of the top picks for back to school gear. That's right, from laptops to portable audio, we've narrowed down the best tech... Continue reading at Engadget

[ Engadget | 2013-08-23 00:00:00 UTC ]
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Blurb: Making Books in Real Time

Books, including Blurb books, were always kind of after the fact,” said Eileen Gittins, CEO of Blurb, the fast-growing POD self-publishing platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-23 00:00:00 UTC ]
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Fall Regionals 2013: Getting Back to Basics

If there’s a chill in the air and the leaves are starting to change, it must be time for the fall regional trade shows. Although the shows have shrunk in recent years, Wanda Jewell, executive director of the Southern Independent Booksellers Alliance, promises “a show people can’t miss,” with 150... Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-19 00:00:00 UTC ]
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Meet the Man Who is Building a Hyperlocal Aggregation Platform for the Chicago Sun-Times

Newspaper publishers everywhere are trying to do more with less, and the battle for local readers is a big part of their struggle, since it is one area where larger players aren’t as competitive and so theoretically there is a lot of opport ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-08-16 00:00:00 UTC ]
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Kindle for Android app updated with library sorting, keeps a watchful eye on remaining read time

Amazon's Android-flavored reading app is offering up a couple more of its own e-reader's features for those with Google-fied devices. Just like folks with Kindles have already encountered, the Kindle for Android app now keeps tabs on time remaining in both chapter and book should pace be of... Continue reading at Engadget

[ Engadget | 2013-08-14 00:00:00 UTC ]
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Time Inc. Launches Documentary Video Unit

Time Inc. invested heavily in video initiatives under Laura Lang, but even as the company prepares to transfer leadership to new CEO Joe Ripp, the medium remains a priority. Continue reading at Folio Magazine

[ Folio Magazine | 2013-08-13 00:00:00 UTC ]
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Time Inc. spinoff delayed until early next year

Time Warner said Tuesday that it won't complete its plan to separate Time Inc. division into an independent company this year as anticipated, prolonging a period of uncertainty at the publishing division just a little bit longer.Executives now intend to complete the spinoff early next year, Time... Continue reading at Crains New York

[ Crains New York | 2013-08-08 00:00:00 UTC ]
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Time Inc. names Jeffrey Bairstow CFO

Time Inc. has named Jeffrey Bairstow as its new chief financial officer.The magazine publisher said Monday that Mr. Bairstow succeeds Howard Averill, who is transitioning into a new role as Executive Vice President and Chief Financial Officer of Time Warner. Mr. Bairstow is president of the... Continue reading at Crains New York

[ Crains New York | 2013-08-07 00:00:00 UTC ]
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