NBA dials back late starting times to help boost East Coast ratings

The NBA is kicking the tires on a new scheduling initiative designed to give East Coast hoops fans a reprieve from having to stay up until the wee hours of the morning to keep tabs on the league’s Western Conference superstars. Beginning this season, the NBA is slashing the number of nationally televised games that will tip off at 10:30 p.m., scheduling 33 such meetings versus the 56 late starts featured during the 2018-19 campaign. Pushing up the starting time of so many West Coast showdowns could go a long way toward keeping fans of LeBron James and the Los Angeles Lakers locked into the action for the lion’s share of the telecasts, which in turn should help boost the ratings on TNT and ESPN. Per the NBA schedule released this afternoon, the Lakers will appear in 10 late-doubleheader games that tip off at 10:30 p.m. ET, down from 19 such starts last season. Shifting LeBron and the new-look Lakers to the occasional 10 p.m. ET and 9:30 p.m. ET starts is expected to help the NBA and its TV partners keep the spotlight on a player (and a franchise) that have long had an outsized impact on the Nielsen ratings. Also seeing a reduction in 10:30 p.m. start times are the Golden State Warriors, which will play in 11 such games, down from 19 in 2018-19. The NBA’s decision to help fans in basketball-mad towns such as New York, Boston and Philadelphia grab a little more shuteye comes on the heels of a ratings-erosion trend that may have been precipitated by James’ move to the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-13 10:00:00 UTC ]
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Zola gets exclusive on Time Traveller ebook

Bestselling novel The Time Traveller's Wife is to be made available as an ebook for the... Continue reading at The Bookseller

[ The Bookseller | 2013-06-07 00:00:00 UTC ]
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Community Starts at the Homepage: A Cure for the Common Comment

Commenting has been a featured element on content-focused websites for several years now. Yet, many publishers are burying the comment feed at the bottom of a page, hoping it won’t distract readers away from the headlined stories. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
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Apple Starts E-Book Trial Monday at a Disadvantage

Apple heads to a U.S. federal court Monday to face civil accusations that it conspired with five publishers to drive up the price of electronic books in the weeks leading up to the 2010 introduction of the iPad. Continue reading at AllThingsD

[ AllThingsD | 2013-06-03 00:00:00 UTC ]
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Digital Pioneer Goes Back to Print: No Ebook of Stephen King’s Latest

Despite his early support for ebooks, Stephen King latest novel, Joyland will be published in print only, with no digital version anticipated. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-22 00:00:00 UTC ]
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After 37 Years, Winton Steps Back

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[ Publishers Weekly | 2013-05-12 00:00:00 UTC ]
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US court backs Google book plans

A US federal appeals court has questioned the reasoning behind a class-action lawsuit against Google over its effort to digitise millions of books, suggesting that many authors could benefit from the project. Continue reading at Stuff

[ Stuff | 2013-05-09 00:00:00 UTC ]
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Barnes & Noble drops Nook prices, eyes Mother's Day sales boost

Barnes & Noble knows it's not winning the tablet race by any margin, but the book retailer is hoping for a big boost for Mother's Day.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-05-07 00:00:00 UTC ]
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PublishNews Brazil: Saraiva Gets New CEO, Book Policies Go Back to Brasilia

In Brazil, Saraiva gets a new CEO, the Ministry of Culture moves oversite of book policies back to Brasilia, and a university press finds success with free ebooks by its professors. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-03 00:00:00 UTC ]
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Barnes & Noble boosts content on Nook with Google Play

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[ PC World | 2013-05-03 00:00:00 UTC ]
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Time Warner 1Q earnings climb

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[ Crains New York | 2013-05-02 00:00:00 UTC ]
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Fifty Shades boosts UK book sales

The UK's Publishers Association reveals that spending on digital books rose by 66% in 2012. Continue reading at BBC News

[ BBC News | 2013-05-01 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-04-29 00:00:00 UTC ]
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New York Times' Google Glass App Reads Stories to You

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[ AdWeek | 2013-04-27 00:00:00 UTC ]
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[ Publishers Weekly | 2013-04-27 00:00:00 UTC ]
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ACE backs Miller over culture speech

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[ The Bookseller | 2013-04-25 00:00:00 UTC ]
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[ Media Week | 2013-04-15 00:00:00 UTC ]
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Robert Frost: his 10 favorite books of all time

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[ The Christian Science Monitor | 2013-04-10 00:00:00 UTC ]
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[ The Bookseller | 2013-04-09 00:00:00 UTC ]
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[ Crains New York | 2013-04-06 00:00:00 UTC ]
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[ The Bookseller | 2013-04-04 00:00:00 UTC ]
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