NBA dials back late starting times to help boost East Coast ratings

The NBA is kicking the tires on a new scheduling initiative designed to give East Coast hoops fans a reprieve from having to stay up until the wee hours of the morning to keep tabs on the league’s Western Conference superstars. Beginning this season, the NBA is slashing the number of nationally televised games that will tip off at 10:30 p.m., scheduling 33 such meetings versus the 56 late starts featured during the 2018-19 campaign. Pushing up the starting time of so many West Coast showdowns could go a long way toward keeping fans of LeBron James and the Los Angeles Lakers locked into the action for the lion’s share of the telecasts, which in turn should help boost the ratings on TNT and ESPN. Per the NBA schedule released this afternoon, the Lakers will appear in 10 late-doubleheader games that tip off at 10:30 p.m. ET, down from 19 such starts last season. Shifting LeBron and the new-look Lakers to the occasional 10 p.m. ET and 9:30 p.m. ET starts is expected to help the NBA and its TV partners keep the spotlight on a player (and a franchise) that have long had an outsized impact on the Nielsen ratings. Also seeing a reduction in 10:30 p.m. start times are the Golden State Warriors, which will play in 11 such games, down from 19 in 2018-19. The NBA’s decision to help fans in basketball-mad towns such as New York, Boston and Philadelphia grab a little more shuteye comes on the heels of a ratings-erosion trend that may have been precipitated by James’ move to the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-13 10:00:00 UTC ]
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Children's book sales boosted by half-term break

Sales of books for children surged in the UK last week, as schools broke for the spring half-term... Continue reading at The Bookseller

[ The Bookseller | 2013-02-26 00:00:00 UTC ]
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Danish Publisher Network to Use Real Time Bidding

Denmark’s leading publishers are combining with Rubicon Project to launch The Danish Publisher Network, in order to offer their online inventory and data to advertisers via real-time trading. Publishers including Politiken, Jyllands-Posten, ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-26 00:00:00 UTC ]
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Barnes & Noble 'founder' pondering bid to buy back retail business, hive off Nook Media

Just 12 hours after (already denied) rumors circulated that Barnes & Noble may ditch its Nook business, the company has had to make an announcement concerning its retail division. Thanks to SEC regulations, the company has had to 'fess up that majority shareholder and "founder*" Leonard... Continue reading at Engadget

[ Engadget | 2013-02-25 00:00:00 UTC ]
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E L James boosts ebook adoption

E-book adoption by women increased dramatically around the time of the publication of E L James... Continue reading at The Bookseller

[ The Bookseller | 2013-02-25 00:00:00 UTC ]
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Events Help Boost Indies

At the Tools of Change conference in New York City earlier this month, American Booksellers Association CEO Oren Teicher spoke about an “indie renaissance” marked by strong sales and an increase in membership. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-02-22 00:00:00 UTC ]
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Announcing the 2012 L.A. Times Book Prize finalists

The finalists for the 33rd L.A. Times Book Prizes were announced Thursday morning. Two authors -- Margaret Atwood and Kevin Starr -- will also receive special recognition. This post has been updated; see below for details. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-02-21 00:00:00 UTC ]
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Pearson Catalyst to 'incubate' start-ups

Pearson has launched what it has called an "incubator" programme to help education... Continue reading at The Bookseller

[ The Bookseller | 2013-02-20 00:00:00 UTC ]
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Germany backs out of World Book Night 2013

After only one year Germany's participation in international World Book Night celebrations... Continue reading at The Bookseller

[ The Bookseller | 2013-02-20 00:00:00 UTC ]
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'Huge boost' for 20p authors

Authors have admitted they welcome the “huge boost” in sales when their ebooks are... Continue reading at The Bookseller

[ The Bookseller | 2013-02-18 00:00:00 UTC ]
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With New Plan, APP Works to Win Back Customers

After announcing in early February that it had discontinued sourcing paper from threatened Indonesian rainforests, a representative of Singapore-based Asia Pulp & Paper (APP) was at the International Toy Fair Show in New York last week to explain the policy to toy companies and children’s... Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-02-16 00:00:00 UTC ]
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Books in Translation: It’s Time for Others to Join the Fight

The publishers of UK's Stork Books argue that major publishers and the media in the UK and USA underestimate the audience for translated books and are making a big mistake. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-15 00:00:00 UTC ]
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Time Warner Considering Spinning Off Part Of Its Publishing Arm: Report

According to Fortune, the media giant is meeting with a reps from Meredith--but nothing's been confirmed. Could Time Warner be following in the steps of News Corp. and considering spinning off its publishing division? According to a report by Fortune (a Time Inc. publication), the media... Continue reading at Fast Company

[ Fast Company | 2013-02-14 00:00:00 UTC ]
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Times Chicken House competition picks shortlist

Children's publisher Chicken House and the Times are on the way to choosing the title that... Continue reading at The Bookseller

[ The Bookseller | 2013-02-11 00:00:00 UTC ]
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Indie Reps: Changing with the Times

The fate of the independent sales representative may be inextricably linked to that of the independent bookstore. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-02-08 00:00:00 UTC ]
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Children boost PLR library stats

The growing use of libraries by children and young readers has once again been emphasised by... Continue reading at The Bookseller

[ The Bookseller | 2013-02-08 00:00:00 UTC ]
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Time Warner 4Q earnings up

Time Warner Inc. said Wednesday that net income grew 51% in the last three months of 2012 even as revenue was largely unchanged. Rising fees from cable and satellite companies and higher ad revenue at the TV networks offset revenue declines at its movie studio and magazine businesses.Net income... Continue reading at Crains New York

[ Crains New York | 2013-02-06 00:00:00 UTC ]
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Is Licensing an Opportunity for Self-publishers and Start-ups?

Today, perhaps the most ambitious and aggressive community in publishing is self-publishing. How practical is it for a self-publisher to pursue licensing deals? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-05 00:00:00 UTC ]
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Google backs French digital publishing innovation initiative with €60 million incentive

Google's long had a contentious relationship with France. But it seems the Mountain View-based company has come up with a way to squash that problem: by throwing money at it. Taking to the company's official blog today, Chairman Eric Schmidt announced the creation of a €60 million Digital... Continue reading at Engadget

[ Engadget | 2013-02-02 00:00:00 UTC ]
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Daunt condemns business rates rise

  Waterstones m.d. James Daunt (above) has called on the government to address the issue... Continue reading at The Bookseller

[ The Bookseller | 2013-02-01 00:00:00 UTC ]
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Time Inc. cuts some 500 jobs

Time Inc., the publisher of magazines including Time and Sports Illustrated, has begun eliminating about 6% of its head count—nearly 500 jobs—in the biggest round of cuts at the company since 2008."With the significant and ongoing changes in our industry, we must continue to transform our... Continue reading at Crains New York

[ Crains New York | 2013-01-30 00:00:00 UTC ]
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