Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’

Native advertising is paying off for writers of the coveted, mobile demographic at Wattpad. Ashleigh Gardner speaks at London Book Fair's (#LBF16) Quantum Conference (#Quantum16) in April. The post Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’ appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2016-02-26 00:00:00 UTC ]
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Condé Nast college to offer Vogue-branded fashion course

Magazine publisher Condé Nast is launching a fashion and design college in central London next year, offering foundation and masters programmes named after its magazine brands, such as Vogue and House & Garden. Continue reading at Media Week

[ Media Week | 2011-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #central london #magazine brands

Society of Authors to hold Short Story Tweetathon

Written By: Benedicte Page Publication Date: Wed, 14/09/2011 - 08:55 Authors including Neil Gaiman and Ian Rankin will collaborate with the public in a short story "Tweetathon" organised by the Society of Authors. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ian rankin #short story

First Half 2011 Ad Spending is Up, But Growth is Soft

Data from media measurement firm Kantar Media is showing overall growth in ad spending for the first half compared to the same period 2010. Total ad expenditures rose 3.2 percent totaling $71.5 billion. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad spending #half compared

McGregor and Hyland on BBC National Short Story Award

Publication Date: Mon, 12/09/2011 - 08:45 Stories from Jon McGregor and M J Hyland have been shortlisted for the sixth BBC National Short Story Award, announced on Friday evening (9th September) on BBC Radio 4's "Front Row". read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-12 00:00:00 UTC ]
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Five picked for BBC National Short Story Award

Publication Date: Fri, 09/09/2011 - 19:30 Stories from Jon McGregor and M J Hyland have been shortlisted for the sixth BBC National Short Story Award, announced this evening (9th September) on BBC Radio’s “Front Row”. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jon mcgregor

From Marketer to Printer: Managing Ads

Like most industries, publishing cycles are increasingly becoming more and more automated. Even editorial actions are becoming computerized, with companies like Kapost creating products that electronically orchestrate pitches, assignments, calendars and revisions in addition to managing author... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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Martha Stewart Brand Subscriptions Available In App Store

Apple’s App Store has added another product to its portfolio—Martha Steward Living Omnimedia, Inc. announced the launch of a digital subscription plan for the iPad editions of both Martha Stewart Living and Everyday Food magazines. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app store #ipad editions

'Ask an author' feature added to Kindle

Written By: Benedicte Page Publication Date: Thu, 01/09/2011 - 15:08 Amazon.com is offering a new feature enabling readers to ask authors questions directly via their Kindle devices. @author is currently on limited beta release, with a handful of participating authors including thriller writer... Continue reading at The Bookseller

[ The Bookseller | 2011-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle devices #robert kiyosaki

Edinburgh Book Festival to publish story collection

Written By: Katie Allen Publication Date: Wed, 31/08/2011 - 14:45 The Edinburgh International Book Festival, Scottish indie Cargo and US publisher McSweeney's are to team up on a four-volume collection of stories from authors including Roddy Doyle and Ali Smith. Fifty authors are to take part... Continue reading at The Bookseller

[ The Bookseller | 2011-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ali smith #alan warner #jackie kay #michel faber

Yahoo, Gannett Expand Local Ad Tie-In

Embattled media companies Yahoo and Gannett are getting even cozier. Facing revenue declines, the Internet giant and the country’s biggest newspaper publisher are hoping they can boost their bottom lines with an expanded local advertising partnership. The companies initially launched a tie-in... Continue reading at AdWeek

[ AdWeek | 2011-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vice president #sales strategy #digital advertising #posting gains #year increase

Penguin reissues Dahl's grown-up stories

Written By: Charlotte Williams Publication Date: Fri, 26/08/2011 - 08:48 Penguin is reissuing its collections of short stories for adults by renowned children's author Roald Dahl. The rejacketed paperback versions, priced £8.99, will be reissued in four batches, beginning with Someone Like... Continue reading at The Bookseller

[ The Bookseller | 2011-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short stories #1st september #27th october

Hubert Burda to market German titles to UK brands

International magazine publisher Hubert Burda Media has opened a central marketing office in London to promote its German titles to UK-based advertisers. Continue reading at Media Week

[ Media Week | 2011-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hubert burda #german titles

Orwell prize to blog "hop-picking" stories

Written By: Katie Allen Publication Date: Thu, 25/08/2011 - 07:00 The Orwell Prize is to blog George Orwell’s “hop-picking” diary entries, which went on to form part of his novel A Clergyman’s Daughter. Starting today, the political writing award will post a daily blog 80 years to the day that... Continue reading at The Bookseller

[ The Bookseller | 2011-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #orwell prize #form part #starting today #diary entries

Survey: Interactive Ads “Highly Engaging”

Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine... Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital readers #digital editions #highly engaged

Slaughter writes digital-only story to benefit libraries

Written By: Katie Allen Publication Date: Mon, 22/08/2011 - 09:21 American crime writer Karin Slaughter has written a digital-only short story exclusive to Amazon, with all the proceeds going to benefit libraries. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-22 00:00:00 UTC ]
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W&N buys stories by New Yorker pick

Written By: Charlotte Williams Publication Date: Fri, 19/08/2011 - 10:20 Weidenfeld & Nicolson has acquired a collection of stories by Nathan Englander, one of the New Yorker's "20 Writers for the 21st Century", whose previous works have been published by Faber. Editorial director Arzu... Continue reading at The Bookseller

[ The Bookseller | 2011-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #21st century #arabella stein #anne frank

Dr Who's Sarah Jane to tell story for Aurum

Written By: Graeme Neill Publication Date: Thu, 18/08/2011 - 15:22 Aurum is publishing a memoir by the late actress Elisabeth Sladen, best known for her tole as Sarah Jane Smith in Doctor Who. Aurum editor Sam Harrison had approached Sladen directly, buying world rights to the book directly... Continue reading at The Bookseller

[ The Bookseller | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book directly #7th november

JumpTap Partners With Four Data Providers To Produce Targeted Mobile Ads

Mobile advertising network JumpTap has announced partnerships with Acxiom, Datalogix, Polk and TARGUSInfo in order to target specific demographics with mobile advertisements. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data providers #announced partnerships

'Reader's Digest' Wants Your Life Story in 150 Words or Less

Oh boy, do I have a contest for you long-winded Facebookers and personal bloggers. It's called, "Your Life: The Reader's Digest Version." The venerable magazine is willing to shell out $25,000 if you can keep The Story of You to a crisp and compelling 150 words (words, not characters—this isn't... Continue reading at AdWeek

[ AdWeek | 2011-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #award-winning actress #role models #tender age #acting career #good things #stay open

From Bible Stories to Buddha Mind

If the Bible is the dairy section of religion publishing, then Bible stories for children are milk cartons sized for kid consumption. Children’s religion publishing sells a lot of those cartons, but it also offers a wide variety of books on topics beyond the Bible, such as good manners,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #religion publishing #wide variety #publishers agree #childrens market #price points #adult market