From Bible Stories to Buddha Mind

If the Bible is the dairy section of religion publishing, then Bible stories for children are milk cartons sized for kid consumption. Children’s religion publishing sells a lot of those cartons, but it also offers a wide variety of books on topics beyond the Bible, such as good manners, mindfulness, and dystopia. Publishers agree that the children’s market is a challenging one. It’s sensitive to price points, has different gatekeepers than the adult market, requires its own kind of marketing, and is broad enough to accommodate lots of niches and needs. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-08-12 00:00:00 UTC ]
News tagged with: #adult market #price points #childrens market #publishers agree #wide variety #religion publishing

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