Even as more consumers buy dedicated digital reading devices and tablets, a hybrid market for books is developing in which readers will buy both print and digital books. That was one of the main conclusions from Verso Digital’s “2011 Survey of Book-Buying Behavior,” presented by the company’s Jack McKeown at last week’s ABA Winter Institute held in New Orleans. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
News tagged with:
#digital books
#hybrid market
#book-buying behavior
Mozilla was thrust back into the spotlight last week when the tech company again made clear it intends to block third-party cookies on Firefox. This week the Interactve Advertising Bureau fired back with another angry missive. But how are digital publishers taking the news? Doug Weaver, CEO of... Continue reading at AdWeek
[ AdWeek | 2013-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad buys
#good measure
#ve watched
Scott Mozarsky has joined UBM Tech as president, media and partner solutions. Mozarsky was formerly executive vice president and global chief commercial officer for PR Newswire.Meredith Corporation has named Lisa Clune as SVP and general manager of MXM's Health Practice, BIG Communications.... Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#meredith corporation
#general manager
Campaigns for titles ranging from Fifty Shades of Grey to the BFI Film Classics series have been... Continue reading at The Bookseller
[ The Bookseller | 2013-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#titles ranging
#fifty shades
E-Libros, one Colombia's few digital publishers, is using the tarjeta e-libro, or ebook cards, to reach readers accustomed to only buying print books. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishers
Sean McManus has been named as the managing director at QuartzLive. McManus was previously director of programmes at The Economist. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-20 00:00:00 UTC ]
More news stories like this |
Apple didn't try to fix or raise the prices of electronic books when it entered into the market in 2010, according to Apple Senior Vice President Eddy Cue. Rather, he says, the company was only working to ensure a profit for itself."We're not willing to lose money in any business," Cue told the... Continue reading at PC World
[ PC World | 2013-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#district court
#apple didn
#electronic books
#lose money
#penguin group
A marginal overall decline, rising ebook sales and online booksellers with double-digit... Continue reading at The Bookseller
[ The Bookseller | 2013-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online booksellers
Apple director Keith Moerer said in court on Tuesday that the company holds about 20 percent of the US ebook market, double the size commonly assumed. The revelation came after the Department of Justice tried to bolster its price fixing case against the company by asserting that "Apple forgot to... Continue reading at Engadget
[ Engadget | 2013-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#court --
#ebook market
#online store
The head of Apple's iBookstore says Apple has captured 20 percent of the U.S. ebook market. Continue reading at AllThingsD
[ AllThingsD | 2013-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook market
For all the activity around “marketing services,” publishers in general still have a lot to learn when setting up a sales operation around this kind of service strategy. The lessons typically center on three core buckets: Culture, market approach and data. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing services
#sales operation
Sunday Mirror is to replace its Celebs on Sunday magazine with a new glossy called Notebook, in response to the declining appetite for weekly celebrity magazines. Continue reading at Media Week
[ Media Week | 2013-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sunday mirror
#sunday magazine
Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
More news stories like this |
The Star Trek publishing program, anchored by Pocket Books for fiction and other formats and IDW for comic books, has exploded in the last few years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pocket books
#comic books
How can publishers optimize their social media outreach? HuffPo's Andrew Losowsky chats with Ed Nawotka on Twitter about how book marketers can maximize social media networks and influencers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book marketers
#ed nawotka
Marysue Rucci said the moment that changed her career came in 1996. At the time she worked for Lisa Drew Books, a now-defunct imprint of Scribner, as an assistant. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-05-20 00:00:00 UTC ]
More news stories like this |
Jeffrey Yamaguchi, Director of Digital Marketing at Abrams Books, talks about what today's book marketers need in their toolbox to execute successful advertising campaigns. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital marketing
#abrams books
#book marketers
Macmillan Children’s Books has acquired a new children’s title by Man Booker Prize-... Continue reading at The Bookseller
[ The Bookseller | 2013-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#macmillan children
Peter Gordon of Hong Kong's Chameleon Press and Jo Lusby of Penguin China talk discuss the developing English-language market for books in China. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hong kong
Jeanenne Ray, Senior Marketing Manager at Wiley, will speak at the Reaching Readers conference about how publishers can build strong readers communities. Here is a sneak preview of her talk. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sneak preview
Morgan Baden is responsible for directing social media strategy at Scholastic and engaging teen readers online. Hear her speak at Reaching Readers Book Marketing Conference on May 28 in NYC. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-01 00:00:00 UTC ]
More news stories like this |