Moving Toward A Hybrid Market

Even as more consumers buy dedicated digital reading devices and tablets, a hybrid market for books is developing in which readers will buy both print and digital books. That was one of the main conclusions from Verso Digital’s “2011 Survey of Book-Buying Behavior,” presented by the company’s Jack McKeown at last week’s ABA Winter Institute held in New Orleans. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
News tagged with: #digital books #hybrid market #book-buying behavior

Other Publishing stories related to: 'Moving Toward A Hybrid Market'


Brands Are Discovering Crowdfunding as a Marketing Tool

Since launching in 2008, crowdfunding platform Indiegogo has become known as the provenance of creative types, scrappy startups and charitable campaigns. But now, big brands are seizing on it as a way to align themselves with popular causes. DC Entertainment’s We Can Be Heroes campaign raised... Continue reading at AdWeek

[ AdWeek | 2013-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #funding goals #working alongside #customer feedback


Basset and Moore moves at Headline

Headline Publishing Group has announced two changes to its marketing and publicity departments,... Continue reading at The Bookseller

[ The Bookseller | 2013-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #moore moves #publicity departments


Academic season sales boost book market

The value of the printed book market rose for a third consecutive week last week. It was helped... Continue reading at The Bookseller

[ The Bookseller | 2013-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consecutive week


Seth's 'A Suitable Girl' moves to Orion

Orion has taken on publication of Vikram Seth's new novel, A Suitable Girl - a sequel to his... Continue reading at The Bookseller

[ The Bookseller | 2013-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vikram seth


Amazon has '79% of ebook market in UK'

An Ofcom study into consumers' digital consumption has found that Amazon has a dominant 79%... Continue reading at The Bookseller

[ The Bookseller | 2013-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market #digital consumption


People on the Move | 9.12.13

  Michael Martin is the new editor-in-chief of Made Man, Break Media’s men’s lifestyle property. Martin was formerly editor-in-chief at Time Out New York. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michael martin


Facebook Marketing Tactics for Book and Media Businesses

Facebook marketing specialists Qwaya offer tips on making the most of marketing and advertising for publishers on the ubiquitous social media platform. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media businesses


Bookstore Marketing Promotions Spread Across Europe

The USA's IndieBound initiative to promote book purchases from local independent bookstores has prompted similar campaigns in the UK, Germany, and Holland. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]
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Hybrid Author Hugh Howey on Self vs. Traditional Publishing

Hybrid author Hugh Howey previews his CONTEC seminar at the Frankfurt Book Fair by offering his hard won views on self vs. traditional publishing. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional publishing


Coloring Book Star Takes Stab At U.S. Market

Mel Elliott, who lives in the U.K., self-published Colour Me Good: Ryan Gosling on a lark. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ryan gosling


Digital Dominates Event Attendance Marketing

Arguably, the most important change in the event management business over the past decade has been the shift to digital attendance marketing. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #past decade


Andrews moves into publishing

E-book and print-on-demand publisher Andrews UK Ltd has set up a traditional publishing imprint... Continue reading at The Bookseller

[ The Bookseller | 2013-09-04 00:00:00 UTC ]
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Beijing 2013: Stronger Partnerships, Broader Markets

The second day of the Beijing International Book Fair continued to see crowded booths and satisfied exhibitors despite the 80-minute (or longer) commute from the city center to the three-year-old new exhibition center. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #exhibition center


Claire Round moves to ENO

Claire Round is leaving HarperCollins in September to become director of marketing and brand for... Continue reading at The Bookseller

[ The Bookseller | 2013-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #leaving harpercollins


People on the Move | 8.22.13

Andrea Bennett has been appointed as the new editor-in-chief of Niche Media's VEGAS magazine. Continue reading at Folio Magazine

[ Folio Magazine | 2013-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #andrea bennett #niche media #vegas magazine


Bloomsbury Goes Global with Marketing Plans

In 2011, Bloomsbury announced it was restructuring to facilitate a more global approach to publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomsbury announced #global approach #marketing plans


Harlequin moves further into the digital marketplace

Harlequin announces an ebook-only imprint, in addition to planning for many ebook originals through other imprints. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital marketplace


People on the Move | 8.15.13

David Marks has joined Publishers Press as northeast regional sales manager. Marks has 23 years experience in print sales, including working for QuadGraphics and Fry Communications. Sarah Hanson has been promoted to executive editor at Art+Auction. Continue reading at Folio Magazine

[ Folio Magazine | 2013-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print sales #fry communications


Scarpetta film moves a step closer

A film based on Patricia Cornwell's famous protagonist Dr Kay Scarpetta moves a step closer following a publishing deal with HarperCollins. Continue reading at BBC News

[ BBC News | 2013-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #step closer #film based #patricia cornwell #publishing deal


People on the Move | 8.8.13

Malcolm Campbell has been hired as vice president of business development at The FADER. Previously he had worked for more than five years as publisher at Spin Media. Continue reading at Folio Magazine

[ Folio Magazine | 2013-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vice president #business development #spin media