More than a quarter of readers of YA are over the age of 28 research shows

Report commissioned by HarperCollins shows that uptake in YA fiction in older readers is due to behavioural changes described as ‘emerging adulthood’ or delaying ‘adult’ lifeYoung adult fiction such as The Hunger Games, A Good Girl’s Guide to Murder and the Heartstopper graphic novels might be aimed at teenagers – but new research has shown that more than a quarter of readers of YA in the UK are over the age of 28.Research commissioned by publisher HarperCollins, in collaboration with Nielsen Book, the UK book industry’s data provider, suggests that a growing number of adult readers have been reading YA fiction since 2019. According to the report, 74% of YA readers were adults, and 28% were over the age of 28. The research suggests this is due to behavioural changes described as “emerging adulthood”: young people growing up more slowly and delaying “adult” life. The feelings of instability and “in-betweenness” this can cause has led to young adults seeking solace in young adult fiction – and for some these books remain a source of comfort as they grow older. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2024-04-30 11:59:14 UTC ]

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Last week, Nielsen reported that based on estimated data the UK print book market grew 5.2% by volume in 2020, and rose 5.5% by value, to £1.76bn. Continue reading at The Bookseller

[ The Bookseller | 2021-01-29 03:09:12 UTC ]
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Gill's Gough joins HarperCollins Ireland as O'Brien steps up in UK

HarperCollins Ireland has appointed Catherine Gough from Gill Books as commissioning editor, while in the UK there is a promotion for Avon and HarperFiction marketing director Hannah O'Brien. Continue reading at The Bookseller

[ The Bookseller | 2021-01-28 15:53:18 UTC ]
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HarperCollins gets stellar line-up for Queer Bible

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[ The Bookseller | 2021-01-26 12:47:05 UTC ]
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HC prescribes Pile's 'pragmatic' wellbeing guide

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[ The Bookseller | 2021-01-25 16:59:43 UTC ]
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LAJA appointed scout for HarperCollins Holland and expands team

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[ The Bookseller | 2021-01-24 17:08:24 UTC ]
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Cannes Lions finalizes in-person jury presidents, and Facebook outsources Trump ban verdict: Friday Wake-Up Call

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[ Advertising Age | 2021-01-22 11:00:00 UTC ]
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Brayden Harrington, Who Bonded With Biden Over Stuttering, Will Write a Book

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[ The New York Times | 2021-01-21 11:55:52 UTC ]
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[ The Bookseller | 2021-01-13 20:57:26 UTC ]
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Ozark and The Office Are Among 2020’s Most-Streamed Shows

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[ AdWeek | 2021-01-12 20:15:00 UTC ]
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[ The Bookseller | 2021-01-12 01:12:31 UTC ]
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[ The Bookseller | 2021-01-10 13:02:45 UTC ]
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[ The Bookseller | 2021-01-08 08:40:13 UTC ]
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Comscore's new investors will leave once embattled company is 'essentially debt free'

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[ Advertising Age | 2021-01-08 00:41:20 UTC ]
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[ The Bookseller | 2020-12-23 00:52:01 UTC ]
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[ The Bookseller | 2020-12-20 21:38:05 UTC ]
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[ The Bookseller | 2020-12-17 02:21:05 UTC ]
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[ The Bookseller | 2020-12-08 21:17:24 UTC ]
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[ AdWeek | 2020-12-08 11:00:33 UTC ]
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