More than a quarter of readers of YA are over the age of 28 research shows

Report commissioned by HarperCollins shows that uptake in YA fiction in older readers is due to behavioural changes described as ‘emerging adulthood’ or delaying ‘adult’ lifeYoung adult fiction such as The Hunger Games, A Good Girl’s Guide to Murder and the Heartstopper graphic novels might be aimed at teenagers – but new research has shown that more than a quarter of readers of YA in the UK are over the age of 28.Research commissioned by publisher HarperCollins, in collaboration with Nielsen Book, the UK book industry’s data provider, suggests that a growing number of adult readers have been reading YA fiction since 2019. According to the report, 74% of YA readers were adults, and 28% were over the age of 28. The research suggests this is due to behavioural changes described as “emerging adulthood”: young people growing up more slowly and delaying “adult” life. The feelings of instability and “in-betweenness” this can cause has led to young adults seeking solace in young adult fiction – and for some these books remain a source of comfort as they grow older. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2024-04-30 11:59:14 UTC ]

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After Network Backlash, Nielsen Reverses Course on Delaying National OOH Measurement

After Nielsen weathered severe backlash from networks following Thursday's surprise announcement to delay its national out-of-home measurement rollout--scheduled for this fall--until at least early 2021, the company has reversed course. This afternoon, Nielsen told networks it will go ahead with... Continue reading at AdWeek

[ AdWeek | 2020-07-10 20:36:48 UTC ]
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Nielsen’s Surprise National OOH Measurement Delay Throws Another Wrench Into Upfront Talks

During the ongoing round of upfront talks, media companies were seemingly operating from a defensive position amid economic uncertainty due to Covid-19 and linear ratings continuing to decline--but thought they had an ace up their sleeve. Nielsen had planned to integrate its out-of-home viewing... Continue reading at AdWeek

[ AdWeek | 2020-07-10 15:04:30 UTC ]
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Book Deals: Week of July 13, 2020

HarperCollins takes three from an Irish-Australian bestseller; Harper buys a manifesto from Charles M. Blow; and with the U.S. copyright for 'The Great Gatsby' expiring in December, Little, Brown plans a prequel for January. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-10 04:00:00 UTC ]
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HarperCollins defends Walliams over Monroe criticism

HarperCollins has defended David Walliams after food writer Jack Monroe claimed his children's books were “sneering classist fatshaming grim nonsense”. Continue reading at The Bookseller

[ The Bookseller | 2020-07-07 10:29:08 UTC ]
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HarperCollins lands life story of South Africa rugby captain Siya Kolisi

HarperCollins has landed the life story of Siya Kolisi, Springboks captain and star of South Africa’s 2019 World Cup-winning rugby team. Continue reading at The Bookseller

[ The Bookseller | 2020-07-07 05:01:43 UTC ]
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HarperCollins Children's signs second series from Cleverly

HarperCollins Children’s Books will publish Sophie Cleverly's second middle-grade series, The Violet Veil Mysteries, illustrated by Hannah Peck.  Continue reading at The Bookseller

[ The Bookseller | 2020-07-06 15:45:28 UTC ]
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Sales fell 11% year-on-year in second quarter, Nielsen estimates

Book sales fell 11% by volume year-on-year in the second quarter of 2020, estimates by Nielsen suggest, although there have been gains on 2019 since bookshops reopened. Continue reading at The Bookseller

[ The Bookseller | 2020-07-05 21:42:39 UTC ]
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Publishers cut ties with David Starkey after 'abhorrent' comments

HarperCollins says it will no longer publish books by historian David Starkey and is reviewing his backlist, describing his recent comments on slavery as “abhorrent”. Vintage and Hodder & Stoughton have also said they will not publish further books from him. Continue reading at The Bookseller

[ The Bookseller | 2020-07-03 13:56:37 UTC ]
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David Starkey dropped by publisher and university positions after racist remarks

HarperCollins will no longer publish books by the historian and is reviewing his backlist after he said ‘slavery was not genocide’HarperCollins has dropped David Starkey as an author, saying that the racist views the bestselling historian expressed in a recent interview were “abhorrent”.On... Continue reading at The Guardian

[ The Guardian | 2020-07-03 11:40:12 UTC ]
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Behind the Mic: On The Ballad of Songbirds and Snakes by Suzanne Collins, Read by Santino Fontana

Every Monday through Friday, AudioFile’s editors recommend the best in audiobook listening. We keep our daily episodes short and sweet, with audiobook clips to give you a sample of our featured listens. On today’s episode, host Jo Reed and AudioFile’s Michele Cobb revisit the Hunger Games, this... Continue reading at Literrary Hub

[ Literrary Hub | 2020-07-03 08:06:39 UTC ]
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Andy Serkis records audiobook of The Hobbit for HarperCollins

HarperCollins is releasing an unabridged audiobook of J R R Tolkien's The Hobbit, read by Andy Serkis who starred as Gollum in the blockbuster movies. Continue reading at The Bookseller

[ The Bookseller | 2020-07-01 17:52:05 UTC ]
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Book Deals: Week of June 29, 2020

A “marginalized people’s history of labor in the U.S.” goes to One Signal for six figures, HarperCollins takes on a book about Prince Harry and Prince William, Willie Nelson and his sister sell a memoir to Random House, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-26 04:00:00 UTC ]
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HarperCollins wins six-way auction for debut from S&S's Pronovost

HarperCollins has triumphed in a heated six-publisher auction for the debut novel by Nita Prose, the pen name for vice president and editorial director at Simon & Schuster in Canada, Nita Pronovost. Continue reading at The Bookseller

[ The Bookseller | 2020-06-25 11:27:10 UTC ]
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Eddo-Lodge retains top spot, as sales figures return to bestseller charts

Reni Eddo-Lodge's Why I'm No Longer Talking to White People About Race (Bloomsbury) has notched up a second week as the UK Official Top 50 number one, selling 34,211 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller

[ The Bookseller | 2020-06-23 13:15:03 UTC ]
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HarperCollins brings back all furloughed staff

HarperCollins UK has brought back all the staff it placed on furlough at the start of lockdown and will pay all their salaries itself rather than claiming it back from the government, the company has announced. Continue reading at The Bookseller

[ The Bookseller | 2020-06-22 02:30:13 UTC ]
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Lockdown learning helps education market rise as study guides’ sales surge

Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller

[ The Bookseller | 2020-06-19 11:00:02 UTC ]
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Lockdown learning helps education market rise as study guides’ sales surge

Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 19:58:31 UTC ]
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Reni Eddo-Lodge becomes first black British author to top UK book charts

Why I’m No Longer Talking to White People About Race wins landmark ranking in the wake of worldwide Black Lives Matter protestsReni Eddo-Lodge has become the first black British author to take the overall No 1 spot in the UK’s official book charts.Eddo-Lodge’s Why I’m No Longer Talking to White... Continue reading at The Guardian

[ The Guardian | 2020-06-16 14:00:03 UTC ]
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Verb Agency Founders Want More Black Talent to Get a ‘Seat at the Table’

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[ AdWeek | 2020-06-12 18:35:15 UTC ]
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HarperCollins acquires two from Gill Sims

HarperCollins has acquired world all-language rights to two more books by Why Mummy Drinks author Gill Sims. Continue reading at The Bookseller

[ The Bookseller | 2020-06-11 11:16:00 UTC ]
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