More than a quarter of readers of YA are over the age of 28 research shows

Report commissioned by HarperCollins shows that uptake in YA fiction in older readers is due to behavioural changes described as ‘emerging adulthood’ or delaying ‘adult’ lifeYoung adult fiction such as The Hunger Games, A Good Girl’s Guide to Murder and the Heartstopper graphic novels might be aimed at teenagers – but new research has shown that more than a quarter of readers of YA in the UK are over the age of 28.Research commissioned by publisher HarperCollins, in collaboration with Nielsen Book, the UK book industry’s data provider, suggests that a growing number of adult readers have been reading YA fiction since 2019. According to the report, 74% of YA readers were adults, and 28% were over the age of 28. The research suggests this is due to behavioural changes described as “emerging adulthood”: young people growing up more slowly and delaying “adult” life. The feelings of instability and “in-betweenness” this can cause has led to young adults seeking solace in young adult fiction – and for some these books remain a source of comfort as they grow older. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2024-04-30 11:59:14 UTC ]

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Avon's Wickington buys Marchant debut in first acquisition

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[ The Bookseller | 2020-04-06 00:16:57 UTC ]
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HarperCollins to buy Egmont Books UK

HarperCollins has announced its intention to acquire Egmont Books UK for an undisclosed sum, alongside Egmont’s book businesses in Poland and Schneiderbuch Germany. Continue reading at The Bookseller

[ The Bookseller | 2020-04-01 18:47:00 UTC ]
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HC to Buy Egmont Book Groups in the U.K. Poland, and Germany

Under an agreement set to close April 30, HarperCollins will buy Egmont Books UK, Egmont’s book business in Poland, and the German unit Schneiderbuch. All three focus on the children's market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-01 04:00:00 UTC ]
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TV Time Spikes for Kids Stuck at Home During Coronavirus

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[ AdWeek | 2020-03-27 17:50:19 UTC ]
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Orion bags 'achingly funny' debut from HarperCollins marketer

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Denwood looks to the next generation in new post at S&S Children’s Books

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Avon Books re-signs Sue Moorcroft in three-book deal

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[ The Bookseller | 2020-03-26 17:41:45 UTC ]
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BookExodus: More Big Five Withdrawals, and BISG Opens a COVID-19 Survey

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Author Anna James launches virtual bookclub

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Mantel maintains top spot as print market hangs on

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New York Bookstores Weathering Coronavirus Outbreak

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[ Publishers Weekly | 2020-03-10 04:00:00 UTC ]
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