Report commissioned by HarperCollins shows that uptake in YA fiction in older readers is due to behavioural changes described as ‘emerging adulthood’ or delaying ‘adult’ lifeYoung adult fiction such as The Hunger Games, A Good Girl’s Guide to Murder and the Heartstopper graphic novels might be aimed at teenagers – but new research has shown that more than a quarter of readers of YA in the UK are over the age of 28.Research commissioned by publisher HarperCollins, in collaboration with Nielsen Book, the UK book industry’s data provider, suggests that a growing number of adult readers have been reading YA fiction since 2019. According to the report, 74% of YA readers were adults, and 28% were over the age of 28. The research suggests this is due to behavioural changes described as “emerging adulthood”: young people growing up more slowly and delaying “adult” life. The feelings of instability and “in-betweenness” this can cause has led to young adults seeking solace in young adult fiction – and for some these books remain a source of comfort as they grow older. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2024-04-30 11:59:14 UTC ]
HarperCollins Ireland, a new standalone publishing division, is being launched with Conor Nagle from Gill Books as its publisher. Continue reading at The Bookseller
[ The Bookseller | 2020-02-14 08:38:59 UTC ]
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The year in drinking is shaping up to be fizzy and bright-colored. The good people at Nielsen measure more than TV viewership: They also know a lot about drinking! Here’s what they say you can expect to see in beer aisles and bars and restaurants this year.Read Full Story Continue reading at Fast Company
[ Fast Company | 2020-01-29 12:43:50 UTC ]
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Suzanne Collins’s upcoming fourth book in her bestselling series is not exactly what fans were hoping for. The minds behind The Hunger Games are catching fire from fans of the books upset that President Snow is going to be the subject of a prequel entitled The Ballad of Songbirds & Snakes,... Continue reading at Fast Company
[ Fast Company | 2020-01-22 12:20:56 UTC ]
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Kay Featherstone and Kate Allinson’s Pinch of Nom: Everyday Light (Bluebird) reigned over the UK Official Top 50 for a fourth week in total, with 51,842 copies sold through Nielsen BookScan’s TCM. Continue reading at The Bookseller
[ The Bookseller | 2020-01-14 01:31:35 UTC ]
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Author and screenwriter Sarah Alderson is moving from Hodder imprint Mulholland to HarperCollins imprint Avon in a two-book deal, starting with a "perfect summer thriller". Continue reading at The Bookseller
[ The Bookseller | 2020-01-13 10:19:13 UTC ]
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The Fourth Estate founder and former HarperCollins chief reveals plans for a June festival based around Evelyn Waugh’s iconic novel, and reflects on the evolution of the book business. Continue reading at The Bookseller
[ The Bookseller | 2020-01-12 12:31:36 UTC ]
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[caption id="attachment_176235" align="alignright" width="150"] Nina Gould[/caption] On Thursday, Forbes announced the promotions of Nina Gould (formerly VP of product) to chief product office and Vadim Supitskiy (formerly SVP, engineering) to chief technology officer. Both veterans of the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-09 20:03:07 UTC ]
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HarperCollins Children’s Books has triumphed in an eight-publisher UK auction for début author Aisling Fowler’s Middle Grade magical adventure series Fireborn. Continue reading at The Bookseller
[ The Bookseller | 2020-01-09 01:49:54 UTC ]
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HarperCollins has wrapped up a deal for the "life-changing" freezer-filling cookbook from Shivi Ramoutar. Continue reading at The Bookseller
[ The Bookseller | 2020-01-08 12:50:12 UTC ]
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HarperCollins has scooped the début picture book from “Queer Eye” star Jonathan Van Ness about a gender non-binary guinea pig. Continue reading at The Bookseller
[ The Bookseller | 2020-01-08 06:46:35 UTC ]
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Less than a year after creating a video advertising group dedicated to expanding available addressable TV inventory, Nielsen is taking another step toward an addressable future. The company today is introducing a beta version of an addressable TV advertising platform, with more than a half-dozen... Continue reading at AdWeek
[ AdWeek | 2020-01-07 14:00:50 UTC ]
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Kay Featherstone and Kate Allinson’s Pinch of Nom: Everyday Light (Bluebird) has maintained its UK Official Top 50 number one spot for a second week running and a third week in total, selling 58,614 copies through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2020-01-07 12:47:17 UTC ]
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With print books selling 191.6 million units for £1.66bn, 2019 became the print market’s fifth consecutive year of growth and its best since 2010 in value terms, according to Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2020-01-02 20:35:48 UTC ]
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Kay Featherstone and Kate Allinson’s Pinch of Nom: Everyday Light (Bluebird) has re-claimed the UK Official Top 50 number one spot, with 44,024 copies sold through Nielsen BookScan’s Total Consumer Market, as the print market posts 2.4% growth in value for 2019 and a 0.4% bump in volume year on... Continue reading at The Bookseller
[ The Bookseller | 2019-12-30 18:15:33 UTC ]
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Saga author Pam Weaver is returning from Pan Macmillan to HarperCollins imprint Avon in a three-novel deal. Continue reading at The Bookseller
[ The Bookseller | 2019-12-19 17:25:21 UTC ]
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HarperCollins has made a string of promotions in its HQ and Mills & Boon publicity team with Lucy Richardson becoming head of publicity, while Joe Thomas and Isabel Smith also step up. Continue reading at The Bookseller
[ The Bookseller | 2019-12-18 21:48:45 UTC ]
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To mark the 75th anniversary of the publication of Evelyn Waugh’s novel Brideshead Revisited (Penguin), the newly unveiled The Brideshead Festival will "celebrate and interrogate the ongoing appeal of this seminal novel and its screen adaptations", masterminded by former HarperCollins c.e.o.... Continue reading at The Bookseller
[ The Bookseller | 2019-12-15 23:13:15 UTC ]
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There really is something to that “four-legged family member” mindset. If you’ve made it to this article, you’re probably at least thinking about getting a gift for your pet these holidays. You’re not alone: A 2018 report from Nielsen found that 65% of pet owners bought their pet a birthday or... Continue reading at Fast Company
[ Fast Company | 2019-12-13 11:05:20 UTC ]
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HarperCollins has pre-empted a “mesmerising” French Alps-set thriller by freelance journalist Catherine Cooper in a two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2019-12-13 05:55:18 UTC ]
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Game of Thrones went out in a blaze of glory, and it did so on social platforms, as well, as Nielsen Social Content Ratings pegged it as the most social primetime TV series of 2019. The HBO drama blew away the competition with an average of 5.329 million social interactions per episode,... Continue reading at AdWeek
[ AdWeek | 2019-12-11 21:10:10 UTC ]
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