Report commissioned by HarperCollins shows that uptake in YA fiction in older readers is due to behavioural changes described as ‘emerging adulthood’ or delaying ‘adult’ lifeYoung adult fiction such as The Hunger Games, A Good Girl’s Guide to Murder and the Heartstopper graphic novels might be aimed at teenagers – but new research has shown that more than a quarter of readers of YA in the UK are over the age of 28.Research commissioned by publisher HarperCollins, in collaboration with Nielsen Book, the UK book industry’s data provider, suggests that a growing number of adult readers have been reading YA fiction since 2019. According to the report, 74% of YA readers were adults, and 28% were over the age of 28. The research suggests this is due to behavioural changes described as “emerging adulthood”: young people growing up more slowly and delaying “adult” life. The feelings of instability and “in-betweenness” this can cause has led to young adults seeking solace in young adult fiction – and for some these books remain a source of comfort as they grow older. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2024-04-30 11:59:14 UTC ]
YouTube added television data from Nielsen to its Reach Planner, which it rolled out in April 2018 to aid brands planning their media campaigns on YouTube and other video platforms. Product manager for video ads Dacheng Zhao said in a blog post that advertisers can now see how different... Continue reading at AdWeek
[ AdWeek | 2019-11-20 18:20:54 UTC ]
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In Publishers Weekly, Sally Lodge reports that HarperCollins Children’s Books will be launching a new imprint “devoted to publishing books by Native creators that introduce young Native protagonists and showcase the present and future of Indian Country.” Heartdrum is currently scheduled to... Continue reading at Literrary Hub
[ Literrary Hub | 2019-11-20 14:30:41 UTC ]
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CBS won television’s weekly Nielsen crown, despite not having a prime-time football game, primarily because games on rival NBC and Fox had relatively lackluster showings Continue reading at ABC News
[ ABC News | 2019-11-19 21:25:56 UTC ]
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HarperCollins Children’s Books is publishing a new "showstopping" children's picture book from author–illustrator team David Walliams and Tony Ross, called The Creature Choir, in time for Christmas. Continue reading at The Bookseller
[ The Bookseller | 2019-11-18 16:36:42 UTC ]
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HarperCollins has snapped up two women’s fiction books by debut author Hannah Sunderland. Continue reading at The Bookseller
[ The Bookseller | 2019-11-18 02:55:49 UTC ]
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HarperCollins Publishers has snapped up comedian, writer and broadcaster Adam Buxton’s memoir, Ramble Book. Continue reading at The Bookseller
[ The Bookseller | 2019-11-17 16:54:41 UTC ]
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Audiobook sales have rocketed in 2019, and look set to achieve another record year, as the sector continues to attract first-time listeners. Continue reading at The Bookseller
[ The Bookseller | 2019-11-15 08:43:01 UTC ]
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Joel Simons will leave 535 at Bonnier Books UK to join HarperCollins imprint Mudlark at the end of this month. Continue reading at The Bookseller
[ The Bookseller | 2019-11-14 16:33:39 UTC ]
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Laura Minchew, previously senior v-p and publisher of Tommy Nelson Children’s Books, gift books, and new media, has been appointed to senior v-p, children’s and gift group publisher for HarperCollins Christian Publishing as well as HarperCollins Focus. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-13 05:00:00 UTC ]
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Publishers including And Other Stories, Cambridge University Press and HarperCollins are preparing to take part in Work in Publishing Week, a campaign to inspire young people aged 14–24 to pursue a career in publishing. Continue reading at The Bookseller
[ The Bookseller | 2019-11-13 04:20:22 UTC ]
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Nielsen says LSU-Alabama game had the highest ratings for any regular season college football game in eight years Continue reading at ABC News
[ ABC News | 2019-11-12 23:02:58 UTC ]
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Psychological thriller writer C L Taylor has signed a deal with HarperCollins imprint Avon for two more suspense novels following her "amazing" 2019 success. Continue reading at The Bookseller
[ The Bookseller | 2019-11-12 16:58:08 UTC ]
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Zondervan, a division of HarperCollins Christian Publishing, is launching Thrive, a new nonfiction imprint, with four titles slated to debut in 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-12 05:00:00 UTC ]
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Sophy Henn has moved to Simon & Schuster Children’s UK from HarperCollins in a six-book deal spanning both picture books and fiction. Continue reading at The Bookseller
[ The Bookseller | 2019-11-12 04:18:54 UTC ]
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Cover designer Jo Walker is leaving HarperCollins to join Pushkin Press as art director. Continue reading at The Bookseller
[ The Bookseller | 2019-11-11 17:45:25 UTC ]
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HarperCollins has won a multi-publisher auction for The Reading List by debut author and Harvill Secker commissioning editor Sara Nisha Adams in a two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2019-11-10 16:51:18 UTC ]
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Profits dropped 28% at HarperCollins in the first quarter of fiscal 2020 compared to the first period of fiscal 2019, while revenue declined 3%. Parent company New Corp expects HC's financial performance to improve starting in January, the second half of the fiscal year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-08 05:00:00 UTC ]
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Packaged-goods focus of the Connect business Nielsen is spinning off meant less attention for the other 91 percent of the market. Continue reading at Advertising Age
[ Advertising Age | 2019-11-07 23:07:47 UTC ]
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The media measurement company Nielsen will spin off its market research and analytics business from its global media measurement business, the firm announced Thursday. The split, which is expected to take anywhere between 9 and 12 months, will split Nielsen into two publicly traded businesses.... Continue reading at AdWeek
[ AdWeek | 2019-11-07 18:41:04 UTC ]
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The move was prompted by pressure from activist investor Elliott Management Corp. Continue reading at Advertising Age
[ Advertising Age | 2019-11-07 15:26:55 UTC ]
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