More than a quarter of readers of YA are over the age of 28 research shows

Report commissioned by HarperCollins shows that uptake in YA fiction in older readers is due to behavioural changes described as ‘emerging adulthood’ or delaying ‘adult’ lifeYoung adult fiction such as The Hunger Games, A Good Girl’s Guide to Murder and the Heartstopper graphic novels might be aimed at teenagers – but new research has shown that more than a quarter of readers of YA in the UK are over the age of 28.Research commissioned by publisher HarperCollins, in collaboration with Nielsen Book, the UK book industry’s data provider, suggests that a growing number of adult readers have been reading YA fiction since 2019. According to the report, 74% of YA readers were adults, and 28% were over the age of 28. The research suggests this is due to behavioural changes described as “emerging adulthood”: young people growing up more slowly and delaying “adult” life. The feelings of instability and “in-betweenness” this can cause has led to young adults seeking solace in young adult fiction – and for some these books remain a source of comfort as they grow older. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2024-04-30 11:59:14 UTC ]

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YouTube Adds TV Data From Nielsen to Its Reach Planner

YouTube added television data from Nielsen to its Reach Planner, which it rolled out in April 2018 to aid brands planning their media campaigns on YouTube and other video platforms. Product manager for video ads Dacheng Zhao said in a blog post that advertisers can now see how different... Continue reading at AdWeek

[ AdWeek | 2019-11-20 18:20:54 UTC ]
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Today in not everything is terrible: HarperCollins is launching a Native-centric imprint.

In Publishers Weekly, Sally Lodge reports that HarperCollins Children’s Books will be launching a new imprint “devoted to publishing books by Native creators that introduce young Native protagonists and showcase the present and future of Indian Country.” Heartdrum is currently scheduled to... Continue reading at Literrary Hub

[ Literrary Hub | 2019-11-20 14:30:41 UTC ]
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CBS takes weekly Nielsen crown behind ’60 Minutes’

CBS won television’s weekly Nielsen crown, despite not having a prime-time football game, primarily because games on rival NBC and Fox had relatively lackluster showings Continue reading at ABC News

[ ABC News | 2019-11-19 21:25:56 UTC ]
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HC announces new 'festive feel-good' picture book from Walliams and Ross

HarperCollins Children’s Books is publishing a new "showstopping" children's picture book from author–illustrator team David Walliams and Tony Ross, called The Creature Choir, in time for Christmas. Continue reading at The Bookseller

[ The Bookseller | 2019-11-18 16:36:42 UTC ]
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Avon signs debut author Hannah Sunderland in two-book deal

HarperCollins has snapped up two women’s fiction books by debut author Hannah Sunderland. Continue reading at The Bookseller

[ The Bookseller | 2019-11-18 02:55:49 UTC ]
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Mudlark snaps up Adam Buxton's memoir

HarperCollins Publishers has snapped up comedian, writer and broadcaster Adam Buxton’s memoir, Ramble Book. Continue reading at The Bookseller

[ The Bookseller | 2019-11-17 16:54:41 UTC ]
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Listening up: Nielsen data shows the audio sector continuing its recent growth

Audiobook sales have rocketed in 2019, and look set to achieve another record year, as the sector continues to attract first-time listeners. Continue reading at The Bookseller

[ The Bookseller | 2019-11-15 08:43:01 UTC ]
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Joel Simons to join Mudlark

Joel Simons will leave 535 at Bonnier Books UK to join HarperCollins imprint Mudlark at the end of this month.  Continue reading at The Bookseller

[ The Bookseller | 2019-11-14 16:33:39 UTC ]
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Laura Minchew Up at HCCP

Laura Minchew, previously senior v-p and publisher of Tommy Nelson Children’s Books, gift books, and new media, has been appointed to senior v-p, children’s and gift group publisher for HarperCollins Christian Publishing as well as HarperCollins Focus. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-13 05:00:00 UTC ]
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Publishers prepare for Work in Publishing Week

Publishers including And Other Stories, Cambridge University Press and HarperCollins are preparing to take part in Work in Publishing Week, a campaign to inspire young people aged 14–24 to pursue a career in publishing. Continue reading at The Bookseller

[ The Bookseller | 2019-11-13 04:20:22 UTC ]
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LSU-Alabama game a big winner for CBS over the weekend

Nielsen says LSU-Alabama game had the highest ratings for any regular season college football game in eight years Continue reading at ABC News

[ ABC News | 2019-11-12 23:02:58 UTC ]
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Avon signs two more from C L Taylor

Psychological thriller writer C L Taylor has signed a deal with HarperCollins imprint Avon for two more suspense novels following her "amazing" 2019 success. Continue reading at The Bookseller

[ The Bookseller | 2019-11-12 16:58:08 UTC ]
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Zondervan Launches New Nonfiction Imprint

Zondervan, a division of HarperCollins Christian Publishing, is launching Thrive, a new nonfiction imprint, with four titles slated to debut in 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-12 05:00:00 UTC ]
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Sophy Henn moves to S&S Children's in six-book deal

Sophy Henn has moved to Simon & Schuster Children’s UK from HarperCollins in a six-book deal spanning both picture books and fiction. Continue reading at The Bookseller

[ The Bookseller | 2019-11-12 04:18:54 UTC ]
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Jo Walker joins Pushkin Press as art director

Cover designer Jo Walker is leaving HarperCollins to join Pushkin Press as art director. Continue reading at The Bookseller

[ The Bookseller | 2019-11-11 17:45:25 UTC ]
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HarperCollins scoops Harvill Secker editor Adams debut in two-book deal

HarperCollins has won a multi-publisher auction for The Reading List by debut author and Harvill Secker commissioning editor Sara Nisha Adams in a two-book deal. Continue reading at The Bookseller

[ The Bookseller | 2019-11-10 16:51:18 UTC ]
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Earnings, Sales, Drop in Q1 at HarperCollins

Profits dropped 28% at HarperCollins in the first quarter of fiscal 2020 compared to the first period of fiscal 2019, while revenue declined 3%. Parent company New Corp expects HC's financial performance to improve starting in January, the second half of the fiscal year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-08 05:00:00 UTC ]
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What's behind Nielsen's plan to break into two businesses

Packaged-goods focus of the Connect business Nielsen is spinning off meant less attention for the other 91 percent of the market. Continue reading at Advertising Age

[ Advertising Age | 2019-11-07 23:07:47 UTC ]
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Nielsen Will Split Into Two Companies Following Strategic Review

The media measurement company Nielsen will spin off its market research and analytics business from its global media measurement business, the firm announced Thursday. The split, which is expected to take anywhere between 9 and 12 months, will split Nielsen into two publicly traded businesses.... Continue reading at AdWeek

[ AdWeek | 2019-11-07 18:41:04 UTC ]
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Nielsen plans a spin-off of its consumer unit

The move was prompted by pressure from activist investor Elliott Management Corp. Continue reading at Advertising Age

[ Advertising Age | 2019-11-07 15:26:55 UTC ]
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