More than a quarter of readers of YA are over the age of 28 research shows

Report commissioned by HarperCollins shows that uptake in YA fiction in older readers is due to behavioural changes described as ‘emerging adulthood’ or delaying ‘adult’ lifeYoung adult fiction such as The Hunger Games, A Good Girl’s Guide to Murder and the Heartstopper graphic novels might be aimed at teenagers – but new research has shown that more than a quarter of readers of YA in the UK are over the age of 28.Research commissioned by publisher HarperCollins, in collaboration with Nielsen Book, the UK book industry’s data provider, suggests that a growing number of adult readers have been reading YA fiction since 2019. According to the report, 74% of YA readers were adults, and 28% were over the age of 28. The research suggests this is due to behavioural changes described as “emerging adulthood”: young people growing up more slowly and delaying “adult” life. The feelings of instability and “in-betweenness” this can cause has led to young adults seeking solace in young adult fiction – and for some these books remain a source of comfort as they grow older. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2024-04-30 11:59:14 UTC ]

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NFL joins TikTok and plans to help brands sponsor its content

The National Football League announced a new partnership with TikTok, including plans to sell ads together so brands can sponsor the league’s content and hashtags on the Chinese-made mobile video app. On Tuesday, the NFL unveiled an official TikTok account that accumulated almost 260,000 fans... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 17:42:40 UTC ]
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Hold the ketchup, pass the ranch!

When New York Sen. Kirsten Gillibrand was launching her since abandoned presidential campaign in Iowa in February, her talk at the Airliner restaurant in Iowa City got photobombed by a 22-year-old college student elbowing her way through a small crowd gathered around the bar. “Sorry, I’m just... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 09:00:00 UTC ]
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Oliver’s Veg puts down roots in the number one spot

Jamie Oliver’s Veg (Michael Joseph) has blossomed in its second week in the UK Official Top 50 number one spot, improving 28% in volume week on week to 30,974 copies sold through Nielsen BookScan’s TCM. Continue reading at The Bookseller

[ The Bookseller | 2019-09-03 00:11:58 UTC ]
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Networks Luck out as bereft Colts are limited to just three national TV windows

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[ Advertising Age | 2019-08-29 21:57:17 UTC ]
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Fox News advertisers get a direct line to the Viewer-in-Chief

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[ Advertising Age | 2019-08-28 16:12:29 UTC ]
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Veg leaves its competitors in the dust for Oliver's 64th number one

Jamie Oliver’s Veg (Michael Joseph) has leapt straight into the UK Official Top 50 number one spot, selling 24,261 copies through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller

[ The Bookseller | 2019-08-28 05:37:15 UTC ]
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With splashy logo reveal, the XFL steals some of the NFL’s thunder

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[ Advertising Age | 2019-08-23 19:19:00 UTC ]
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News Corp is apparently working on a news app called 'Knewz'

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[ Engadget | 2019-08-22 21:14:00 UTC ]
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19 Of The Best Romance Book Series For Adult Readers

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[ Book Riot | 2019-08-21 10:38:00 UTC ]
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Cheez-It signs on as College Football Playoff sponsor

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[ Advertising Age | 2019-08-16 20:15:26 UTC ]
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A thrifty marketer’s guide to some of TV’s most overlooked audiences

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[ Advertising Age | 2019-08-15 16:37:58 UTC ]
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Four things to look out for as ViacomCBS comes to life

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[ Advertising Age | 2019-08-13 20:58:29 UTC ]
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Seven up for Walliams' World's Worst Teachers

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[ The Bookseller | 2019-08-13 17:45:11 UTC ]
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NBA dials back late starting times to help boost East Coast ratings

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[ Advertising Age | 2019-08-13 10:00:00 UTC ]
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Truly enlists Keegan-Michael Key in a battle for seltzer supremacy against White Claw

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[ Advertising Age | 2019-08-12 08:00:00 UTC ]
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In India, Nielsen and Dainek Jagran Issue 2019 Q1 Bestsellers Lists

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[ Publishing Perspectives | 2019-08-10 02:30:43 UTC ]
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Amazon's new Lord of the Rings 'cannot use much of Tolkien's plot'

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[ The Guardian | 2019-08-09 15:27:18 UTC ]
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HQ buys cookbook from Luminary Bakery

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[ The Bookseller | 2019-08-09 03:04:25 UTC ]
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Comscore is 'exploring all strategic options' after missing on revenue

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[ Advertising Age | 2019-08-07 00:08:01 UTC ]
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