More than a quarter of readers of YA are over the age of 28 research shows

Report commissioned by HarperCollins shows that uptake in YA fiction in older readers is due to behavioural changes described as ‘emerging adulthood’ or delaying ‘adult’ lifeYoung adult fiction such as The Hunger Games, A Good Girl’s Guide to Murder and the Heartstopper graphic novels might be aimed at teenagers – but new research has shown that more than a quarter of readers of YA in the UK are over the age of 28.Research commissioned by publisher HarperCollins, in collaboration with Nielsen Book, the UK book industry’s data provider, suggests that a growing number of adult readers have been reading YA fiction since 2019. According to the report, 74% of YA readers were adults, and 28% were over the age of 28. The research suggests this is due to behavioural changes described as “emerging adulthood”: young people growing up more slowly and delaying “adult” life. The feelings of instability and “in-betweenness” this can cause has led to young adults seeking solace in young adult fiction – and for some these books remain a source of comfort as they grow older. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2024-04-30 11:59:14 UTC ]

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HarperCollins puts 'limited number' of titles into Kindle Unlimited

HarperCollins has begun selling a "limited number" of backlist e-books via Amazon’s £7.99 a month subscription e-book service Kindle Unlimited in the UK and Australia in a major shift from one of the big publishers. Continue reading at The Bookseller

[ The Bookseller | 2019-09-30 20:49:12 UTC ]
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Why are we still making it so hard to understand Addressable TV?

Recently, I sat down with my 5-year-old son and explained to him what I do for a living. After a 15-minute conversation he said, “So Mommy, you send commercials to me for things that I like, like M&Ms and apple juice because I like them.” I’ve been working in the advanced television space... Continue reading at Advertising Age

[ Advertising Age | 2019-09-30 13:43:00 UTC ]
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HCCP Names New SVP and Group Publisher

With over 35 years of experience, most recently as founder of the literary management agency D. C. Jacobson and Associates, Don Jacobson has been named senior v-p and books group publisher for HarperCollins Christian Publishing and its affiliate, HarperCollins Focus. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-30 04:00:00 UTC ]
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Esports makes a deal with Nielsen to measure its audience

The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s... Continue reading at Advertising Age

[ Advertising Age | 2019-09-26 18:44:54 UTC ]
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HarperCollins snaps up 'game-changing' spy series

HarperCollins has signed a two-book deal with spy fiction writer Charles Cumming. Continue reading at The Bookseller

[ The Bookseller | 2019-09-25 07:41:32 UTC ]
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David Cameron's memoir fails to top Tony Blair’s in first week sales

For the Record, the former PM’s account of his time in office sold close to 21,000 copies in its first week, behind Margaret Atwood’s The Testaments, which topped 100,000Almost 21,000 people rushed out to buy a copy of David Cameron’s memoir in its first week on sale, placing it second on the... Continue reading at The Guardian

[ The Guardian | 2019-09-24 14:00:06 UTC ]
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HarperCollins signs book from Queen's personal advisor

HarperCollins will publish a book by the Queen’s personal advisor and in-house designer Angela Kelly, who has worked with the Royal Household for 25 years. Continue reading at The Bookseller

[ The Bookseller | 2019-09-22 16:34:27 UTC ]
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Agencies and Brands skip work, donate ad space for Global Climate Strike

Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 22:10:02 UTC ]
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Nielsen Social Content Ratings Bolsters Talent Promotion Measurement via Instagram

The Nielsen Social Content Ratings measure talent's promotion of television shows across Instagram, Facebook and Twitter, and its data from Instagram just became more robust. Nielsen said in a release that the improvement was made possible by Instagram's recent enabling of creator account... Continue reading at AdWeek

[ AdWeek | 2019-09-19 13:30:21 UTC ]
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Brands crash Area 51 parties. And AT&T considers offloading DirecTV: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Whassup?... Continue reading at Advertising Age

[ Advertising Age | 2019-09-19 10:00:00 UTC ]
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Jacqueline Woodson Transformed Children’s Literature. Now She’s Writing for Herself.

The award-winning author on her mission to diversify publishing — and why she turned back to adult readers with her new novel, “Red at the Bone.” Continue reading at The New York Times

[ The New York Times | 2019-09-19 09:00:02 UTC ]
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HC Teams with Ingram to Resupply Western States

HarperCollins has teamed with the Ingram Content Group to create a year-round quick reorder program for bookstores in 10 western states. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-19 04:00:00 UTC ]
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NFL ratings might take a hit as veteran quarterbacks get sidelined

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[ Advertising Age | 2019-09-18 21:56:19 UTC ]
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David Cameron publication day: Former PM hits campaign trail as HarperCollins hails pre-order success

David Cameron marked publication day of his autobiography today with a flurry of high profile interviews as HarperCollins hails the success of his memoir. Continue reading at The Bookseller

[ The Bookseller | 2019-09-18 16:43:56 UTC ]
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Handmaid's sales: Margaret Atwood's The Testaments is immediate hit

Novelist’s return to the dystopia of Gilead sold more than 100,000 copies in hardback in its first week on sale in the UKA hardback copy of Margaret Atwood’s follow-up to The Handmaid’s Tale, The Testaments, was sold every four seconds in the UK last week, according to sales figures that show... Continue reading at The Guardian

[ The Guardian | 2019-09-17 14:57:57 UTC ]
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HarperCollins Children’s Books pre-empts Gibbons debut in major three-book deal

HarperCollins Children's Books has snapped up world rights in a "lightning-strike pre-empt" to A Clock of Stars by children's author Francesca Gibbons in a major three-book deal. Continue reading at The Bookseller

[ The Bookseller | 2019-09-17 07:34:18 UTC ]
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Bud Light Seltzer is in the works amid hard seltzer sales craze

Anheuser-Busch InBev is poised to launch Bud Light Seltzer as part of a new product blitz, according to reports from two beer trade publications. Citing sources from the brewer’s distributor meeting this week, Beer Business Daily reported that the brewer was developing a seltzer line extension... Continue reading at Advertising Age

[ Advertising Age | 2019-09-13 13:12:06 UTC ]
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NFL kicks off its 100th season with a 9 percent ratings hike

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[ Advertising Age | 2019-09-12 15:30:00 UTC ]
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HarperCollins Christian Publisher David Moberg to Open PWedu's New Online Summit, Oct. 30

Publishers Weekly’s immersive online event and workshop series has announced its keynote speaker: David Moberg, group publisher at HarperCollins Christian Publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-11 04:00:00 UTC ]
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