Report commissioned by HarperCollins shows that uptake in YA fiction in older readers is due to behavioural changes described as ‘emerging adulthood’ or delaying ‘adult’ lifeYoung adult fiction such as The Hunger Games, A Good Girl’s Guide to Murder and the Heartstopper graphic novels might be aimed at teenagers – but new research has shown that more than a quarter of readers of YA in the UK are over the age of 28.Research commissioned by publisher HarperCollins, in collaboration with Nielsen Book, the UK book industry’s data provider, suggests that a growing number of adult readers have been reading YA fiction since 2019. According to the report, 74% of YA readers were adults, and 28% were over the age of 28. The research suggests this is due to behavioural changes described as “emerging adulthood”: young people growing up more slowly and delaying “adult” life. The feelings of instability and “in-betweenness” this can cause has led to young adults seeking solace in young adult fiction – and for some these books remain a source of comfort as they grow older. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2024-04-30 11:59:14 UTC ]
Harvard University Press and HarperCollins India have launched a new collaboration in South Asia today. Continue reading at The Bookseller
[ The Bookseller | 2019-10-10 05:45:01 UTC ]
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Philip Pullman's The Secret Commonwealth (Penguin/David Fickling) has soared 15 places to top the Amazon Charts Most-Sold: Fiction chart, in the same week it sold 54,301 copies in hardback through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2019-10-09 20:59:35 UTC ]
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A list of the top 20 prime-time programs in the Nielsen ratings for Sept. 30-Oct. 6 Continue reading at ABC News
[ ABC News | 2019-10-08 21:42:01 UTC ]
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HarperCollins UK has unveiled new initiatives as part of its ongoing support for The Literacy Project and has joined Penguin Random House UK in a ranking of employers in 2019 who have taken the most action on social mobility in the workplace. Continue reading at The Bookseller
[ The Bookseller | 2019-10-08 08:59:21 UTC ]
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HarperCollins has pre-empted two novels by Sunday Times columnist, author and podcaster Emma Gannon. Continue reading at The Bookseller
[ The Bookseller | 2019-10-07 04:59:53 UTC ]
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Bestselling vegan cookery duo BOSH! Henry Firth and Ian Theasby will embark on their UK tour in an electric car. Continue reading at The Bookseller
[ The Bookseller | 2019-10-04 07:02:38 UTC ]
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Nielsen unveiled an expansive overhaul of TV measurement in its 208 local markets that will substantially expand its audience panels while also adding out-of-home measurement in several markets. The company said the local TV overhaul, which has been in the works for three years, will deliver... Continue reading at AdWeek
[ AdWeek | 2019-10-03 10:00:35 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. The FBI’s... Continue reading at Advertising Age
[ Advertising Age | 2019-10-03 10:00:00 UTC ]
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If the sky isn’t exactly falling on the broadcast TV advertising model, it certainly seems to be a lot closer to the ground than it once was. The ongoing flight of younger viewers from linear television has made a hash of what’s traditionally been a week for sampling new shows and revisiting old... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 20:09:24 UTC ]
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The 2020 elections are expected to see an unprecedented amount of advertising spending. Projections from Group M estimate a record-setting total of $10 billion, so the stakes for buyers and sellers have never been higher. As marketers map out their advertising plans leading up to the election,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 13:42:00 UTC ]
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Margaret Atwood’s The Testaments (Vintage) has spent a third week in the UK Official Top 50 number one spot, selling 23,078 copies through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2019-10-01 11:27:57 UTC ]
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HarperCollins has begun selling a "limited number" of backlist e-books via Amazon’s £7.99 a month subscription e-book service Kindle Unlimited in the UK and Australia in a major shift from one of the big publishers. Continue reading at The Bookseller
[ The Bookseller | 2019-09-30 20:49:12 UTC ]
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Recently, I sat down with my 5-year-old son and explained to him what I do for a living. After a 15-minute conversation he said, “So Mommy, you send commercials to me for things that I like, like M&Ms and apple juice because I like them.” I’ve been working in the advanced television space... Continue reading at Advertising Age
[ Advertising Age | 2019-09-30 13:43:00 UTC ]
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With over 35 years of experience, most recently as founder of the literary management agency D. C. Jacobson and Associates, Don Jacobson has been named senior v-p and books group publisher for HarperCollins Christian Publishing and its affiliate, HarperCollins Focus. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-30 04:00:00 UTC ]
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The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s... Continue reading at Advertising Age
[ Advertising Age | 2019-09-26 18:44:54 UTC ]
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HarperCollins has signed a two-book deal with spy fiction writer Charles Cumming. Continue reading at The Bookseller
[ The Bookseller | 2019-09-25 07:41:32 UTC ]
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For the Record, the former PM’s account of his time in office sold close to 21,000 copies in its first week, behind Margaret Atwood’s The Testaments, which topped 100,000Almost 21,000 people rushed out to buy a copy of David Cameron’s memoir in its first week on sale, placing it second on the... Continue reading at The Guardian
[ The Guardian | 2019-09-24 14:00:06 UTC ]
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HarperCollins will publish a book by the Queen’s personal advisor and in-house designer Angela Kelly, who has worked with the Royal Household for 25 years. Continue reading at The Bookseller
[ The Bookseller | 2019-09-22 16:34:27 UTC ]
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Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 22:10:02 UTC ]
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The Nielsen Social Content Ratings measure talent's promotion of television shows across Instagram, Facebook and Twitter, and its data from Instagram just became more robust. Nielsen said in a release that the improvement was made possible by Instagram's recent enabling of creator account... Continue reading at AdWeek
[ AdWeek | 2019-09-19 13:30:21 UTC ]
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