More than a quarter of readers of YA are over the age of 28 research shows

Report commissioned by HarperCollins shows that uptake in YA fiction in older readers is due to behavioural changes described as ‘emerging adulthood’ or delaying ‘adult’ lifeYoung adult fiction such as The Hunger Games, A Good Girl’s Guide to Murder and the Heartstopper graphic novels might be aimed at teenagers – but new research has shown that more than a quarter of readers of YA in the UK are over the age of 28.Research commissioned by publisher HarperCollins, in collaboration with Nielsen Book, the UK book industry’s data provider, suggests that a growing number of adult readers have been reading YA fiction since 2019. According to the report, 74% of YA readers were adults, and 28% were over the age of 28. The research suggests this is due to behavioural changes described as “emerging adulthood”: young people growing up more slowly and delaying “adult” life. The feelings of instability and “in-betweenness” this can cause has led to young adults seeking solace in young adult fiction – and for some these books remain a source of comfort as they grow older. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2024-04-30 11:59:14 UTC ]

Other news stories related to: "More than a quarter of readers of YA are over the age of 28 research shows"


Sales, Earnings Down at HC in Fiscal 2020

An improvement in fourth quarter profits for the period ended June 30, 2020, was not enough to prevent earnings for the full year at HarperCollins from dropping 15%, to $214 million. Revenue fell 5%, to $1.67 billion, compared to fiscal 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-07 04:00:00 UTC ]
More news stories like this


HarperCollins signs history of Britain told through ONS figures

HarperCollins has signed a history of Britain by Boris Starling with David Bradbury, told through figures from the Office for National Statistics. Continue reading at The Bookseller

[ The Bookseller | 2020-08-05 22:11:57 UTC ]
More news stories like this


HC acquires book by Black Lives Matter protest hero Hutchinson

HarperCollins has acquired Everyone Versus Racism—a book by Patrick Hutchinson, who was photographed carrying an injured white man during London's Black Lives Matter protests. Continue reading at The Bookseller

[ The Bookseller | 2020-08-04 17:18:36 UTC ]
More news stories like this


Moyes' The Giver of Stars rockets to number one

Jojo Moyes' The Giver of Stars (Penguin) has soared into the UK Official Top 50 number one spot, selling 25,331 copies through Nielsen BookScan's TCM in its first full week on the shelves. Continue reading at The Bookseller

[ The Bookseller | 2020-08-04 00:24:26 UTC ]
More news stories like this


Italian Book Industry: Publishers’ Study Sees ‘Signs of Recovery’

Italian publishers see 'encouraging signs of an upturn,' as data from Nielsen and Informazioni Editoriali shows revenue losses were cut in half in July. The post Italian Book Industry: Publishers’ Study Sees ‘Signs of Recovery’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-28 14:58:45 UTC ]
More news stories like this


Fourth week at the top for Walliams, as Moyes has stellar launch

David Walliams and Tony Ross' The World's Worst Parents (HarperCollins Children's) has notched up a fourth week as the UK Official Top 50 number one, selling 22,993 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller

[ The Bookseller | 2020-07-27 18:50:07 UTC ]
More news stories like this


Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
More news stories like this


Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
More news stories like this


Political Books: PEN America’s Suzanne Nossel ‘Dares To Speak’

From the leadership of PEN America, a HarperCollins release enters the summer's fray of free-speech debates amid charges of 'cancel culture.' The post Political Books: PEN America’s Suzanne Nossel ‘Dares To Speak’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-22 17:45:57 UTC ]
More news stories like this


UK Book Industry: Publishers Call for Aid, Reporting 2019’s Success

Exports in 2019 rose 3.3 percent over those of 2018 for the UK market, as revealed in today's report on last year's pre-pandemic performance. The post UK Book Industry: Publishers Call for Aid, Reporting 2019’s Success appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-22 13:29:07 UTC ]
More news stories like this


Nielsen Book to restate sales numbers for Dawson title after bulk purchase

Nielsen Book has said it is restating Mark Dawson's sales figures, after the author admitted to making a bulk purchase of his own book The Cleaner to secure his status as a "top 10 bestseller". Continue reading at The Bookseller

[ The Bookseller | 2020-07-22 11:24:27 UTC ]
More news stories like this


Author loses spot in Top 10 after buying 400 copies of his own book

Mark Dawson’s purchase pushed his thriller The Cleaner up the Sunday Times chart, but the sales monitor Nielsen has now revised its figuresAuthor Mark Dawson has lost his Top 10 position in the Sunday Times bestseller charts for his thriller The Cleaner after revealing that he bought 400 copies... Continue reading at The Guardian

[ The Guardian | 2020-07-22 11:24:02 UTC ]
More news stories like this


Nielsen Is Overhauling Its Digital Measurement Methodology

Nielsen said today it will overhaul its digital measurement methodology and begin a phased rollout to clients in early 2021. Amid new privacy rules--enforcement of the California Consumer Privacy Act began July 1, and Google will stop supporting third-party cookies in its Chrome browser by... Continue reading at AdWeek

[ AdWeek | 2020-07-21 13:00:53 UTC ]
More news stories like this


An author bought his own book to get higher on bestseller lists. Is that fair?

Author Mark Dawson has attracted criticism after bulk buying his own book gave him a high chart position. But that isn’t breaking any rulesFor any author, being able to describe yourself as a bona fide bestseller is key to conferring your career with a certain gravitas – and will often bring you... Continue reading at The Guardian

[ The Guardian | 2020-07-20 15:59:35 UTC ]
More news stories like this


4A's challenges Nielsen on out-of-home ratings decision

Trade group calls for the measurement giant to propose an alternative method to reporting viewing metrics. Continue reading at Advertising Age

[ Advertising Age | 2020-07-20 13:00:00 UTC ]
More news stories like this


A third of bookshop customers unsure about returning, Nielsen finds

Around 35% of regular bookshop customers are unsure about returning to bricks and mortar premises now lockdown has eased, according to a survey by Nielsen. Continue reading at The Bookseller

[ The Bookseller | 2020-07-17 09:56:49 UTC ]
More news stories like this


New Publisher Named at Zonderkidz

Megan Dobson, a veteran of business and editorial posts with several HarperCollins Christian Publishing imprints, will take on children's books as v-p and publisher of the HCCP imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-16 04:00:00 UTC ]
More news stories like this


Coronavirus Impact: Nielsen Book India on Readers in the Pandemic

Nielsen Book's extensive survey of India's consumer behavior in and after lockdowns reveals shifts in the time spent reading–and listening–for publishers. The post Coronavirus Impact: Nielsen Book India on Readers in the Pandemic appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-15 14:45:54 UTC ]
More news stories like this


HC to publish Piers Morgan's 'clarion call' on free speech

HarperCollins has acquired world all language rights to Wake Up: Why the ‘Liberal’ War on Free Speech is Even More Dangerous than Covid-19 by broadcaster and journalist Piers Morgan. Continue reading at The Bookseller

[ The Bookseller | 2020-07-15 12:44:18 UTC ]
More news stories like this


HCCB gift book invites the nation to Be More Paddington

HarperCollins Children's Books is releasing How to Be More Paddington: A Book of Kindness, a gift book featuring inspirational quotes from Michael Bond's beloved bear alongside Peggy Fortnum’s original illustrations. Continue reading at The Bookseller

[ The Bookseller | 2020-07-13 19:21:03 UTC ]
More news stories like this