More than a quarter of readers of YA are over the age of 28 research shows

Report commissioned by HarperCollins shows that uptake in YA fiction in older readers is due to behavioural changes described as ‘emerging adulthood’ or delaying ‘adult’ lifeYoung adult fiction such as The Hunger Games, A Good Girl’s Guide to Murder and the Heartstopper graphic novels might be aimed at teenagers – but new research has shown that more than a quarter of readers of YA in the UK are over the age of 28.Research commissioned by publisher HarperCollins, in collaboration with Nielsen Book, the UK book industry’s data provider, suggests that a growing number of adult readers have been reading YA fiction since 2019. According to the report, 74% of YA readers were adults, and 28% were over the age of 28. The research suggests this is due to behavioural changes described as “emerging adulthood”: young people growing up more slowly and delaying “adult” life. The feelings of instability and “in-betweenness” this can cause has led to young adults seeking solace in young adult fiction – and for some these books remain a source of comfort as they grow older. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2024-04-30 11:59:14 UTC ]

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William Collins pre-empts 'radical' Dalrymple debut on Indian independence

William Collins has snapped up a “radical” new assessment of Indian independence from debut author Sam Dalrymple in a pre-emptive co-publication deal with HarperCollins India. Continue reading at The Bookseller

[ The Bookseller | 2020-12-06 19:12:38 UTC ]
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HarperCollins pre-empts 'definitive account' of Trump presidency from Haberman

HarperCollins Publishers has acquired UK and Commonwealth rights, excluding Canada, for a currently untitled book about Donald Trump by New York Times journalist Maggie Haberman. Continue reading at The Bookseller

[ The Bookseller | 2020-12-02 16:56:42 UTC ]
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Avon to publish 'heart-warming home front read' from Taylor

HarperCollins imprint Avon Books will publish Gracie Taylor's historical novel Edie’s Home for Strays.  Continue reading at The Bookseller

[ The Bookseller | 2020-12-01 01:09:06 UTC ]
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PRH and HC win at Audio Production Awards

Penguin Random House and HarperCollins have both scooped prizes at this year's Audio Production Awards. Continue reading at The Bookseller

[ The Bookseller | 2020-11-27 08:52:59 UTC ]
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HarperCollins signs two-book deal with Brooke

HarperCollins has signed a new two-book deal with “supremely talented and prolific” author Amanda Brooke. Continue reading at The Bookseller

[ The Bookseller | 2020-11-26 21:27:06 UTC ]
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Book Deals: Week of November 23, 2020

HarperCollins buys a YA novel composed of interlinked stories by some of the biggest names in the genre, Terry McMillan sells a novel to Ballantine, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-20 05:00:00 UTC ]
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HarperCollins Christian Publishing Partners With Urban Ministries Incorporated

Two major forces in US Christian publishing have entered a two-year partnership to extend their respective reach across their consumer bases. The post HarperCollins Christian Publishing Partners With Urban Ministries Incorporated appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-11-19 18:04:42 UTC ]
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J.R.R. Tolkien’s previously unseen essays about Middle-earth will be published in June.

The Nature of Middle-earth, a collection of previously unpublished J.R.R. Tolkien essays exploring the world of Middle-earth, will be released by HarperCollins in June 2021. The work will be edited by Carl F. Hostetter, Tolkien expert and head of the Elvish Linguistic Fellowship. These essays... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-19 16:26:17 UTC ]
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News Corp CEO Sees Antitrust Concerns in PRH Buy of S&S

Robert Thomson, CEO of HarperCollins parent company News Corp, said during the company's annual meeting that a purchase of Simon & Schuster by Penguin Random House "will clearly be a serious antitrust issue." Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-19 05:00:00 UTC ]
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HarperCollins to release unpublished Tolkien 'treasure trove'

HarperCollins is to publish a “treasure trove” of a previously unseen collection of writings exploring Middle-earth penned by J R R Tolkien, in the decades after The Lord of the Rings was published. Continue reading at The Bookseller

[ The Bookseller | 2020-11-18 16:04:28 UTC ]
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Lockdown's online shift fuelling 'crazy' market for big name authors, Redmayne says

A “seismic shift” to online shopping during the pandemic has fuelled a “crazy” market for acquisitions of big names, HarperCollins UK c.e.o. Charlie Redmayne has said. Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 23:24:16 UTC ]
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‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 05:01:32 UTC ]
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Alex Brown signs multi-book deal with HarperCollins

HarperCollins has signed a multi-book deal with author Alex Brown which will see her published across its HarperFiction and One More Chapter imprints. Continue reading at The Bookseller

[ The Bookseller | 2020-11-13 04:02:24 UTC ]
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Amazon gives rugby £20m lifeline and could spark Six Nations bidding war

Amazon may not be in it for the long term but its investment in Autumn Nations Cup is likely to prompt interest from othersThere has been little cheer for unions and clubs this year as restrictions imposed by the pandemic have reduced cash flow to a trickle, prompted wage cuts and led to a run... Continue reading at The Guardian

[ The Guardian | 2020-11-12 19:00:30 UTC ]
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Amazon Charts: Walliams slips into Most-Sold: Fiction top spot

David Walliams and Tony Ross' Code Name Bananas (HarperCollins) has bounced up five places to claim the Amazon Charts' Most-Sold: Fiction number one spot, in the same week it sold 89,558 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller

[ The Bookseller | 2020-11-10 16:20:16 UTC ]
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Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift

For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek

[ AdWeek | 2020-11-10 14:00:00 UTC ]
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HarperCollins pre-empts trilogy from Dirty Diana podcast creators

HarperCollins has pre-empted an "irresistible" trilogy based on the hit feminist erotic podcast "Dirty Diana", which stars Demi Moore. Continue reading at The Bookseller

[ The Bookseller | 2020-11-10 03:03:15 UTC ]
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HarperCollins sales rise 13% in latest quarter

HarperCollins saw global sales increase 13% year on year in the latest quarter, with EBITDA rocketing 45%, partly thanks to a surge in digital spending. Continue reading at The Bookseller

[ The Bookseller | 2020-11-08 20:58:09 UTC ]
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HarperCollins Children's Books bags Foreman's 'poignant' elephant story

HarperCollins Children’s Books has signed Noa and the Little Elephant: A Tale of Friendship and Survival, a “poignant” picture book from author and illustrator Michael Foreman, in partnership with the wildlife conservation charity, Tusk. Continue reading at The Bookseller

[ The Bookseller | 2020-11-08 16:02:51 UTC ]
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HC snaps up Clarke's 'killer' thriller in two-book deal

HarperCollins has snapped-up The Hen Weekend, a “killer” new thriller by Lucy Clarke, in a two-book deal. Continue reading at The Bookseller

[ The Bookseller | 2020-11-05 06:45:52 UTC ]
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