More than a quarter of readers of YA are over the age of 28 research shows

Report commissioned by HarperCollins shows that uptake in YA fiction in older readers is due to behavioural changes described as ‘emerging adulthood’ or delaying ‘adult’ lifeYoung adult fiction such as The Hunger Games, A Good Girl’s Guide to Murder and the Heartstopper graphic novels might be aimed at teenagers – but new research has shown that more than a quarter of readers of YA in the UK are over the age of 28.Research commissioned by publisher HarperCollins, in collaboration with Nielsen Book, the UK book industry’s data provider, suggests that a growing number of adult readers have been reading YA fiction since 2019. According to the report, 74% of YA readers were adults, and 28% were over the age of 28. The research suggests this is due to behavioural changes described as “emerging adulthood”: young people growing up more slowly and delaying “adult” life. The feelings of instability and “in-betweenness” this can cause has led to young adults seeking solace in young adult fiction – and for some these books remain a source of comfort as they grow older. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2024-04-30 11:59:14 UTC ]

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Media Rating Council Likely to Strip Nielsen’s Accreditation Next Week

The Media Rating Council, the third-party accreditation organization that checks Nielsen and other measurement firms' methodology, is likely to reach a decision about the status of Nielsen's national TV service early next week--and the industry is bracing for Nielsen's longstanding National TV... Continue reading at AdWeek

[ AdWeek | 2021-08-13 17:32:55 UTC ]
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Jane's Patisserie takes the cake in the top spot

Baking blogger Jane Dunn's cookbook Jane's Patisserie (Ebury) has risen straight into the UK Official Top 50 number one spot, selling 44,444 copies through Nielsen BookScan's Total Consumer Market in its first three days on sale.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-10 07:50:17 UTC ]
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Clays invests in new press with 50-million book capacity

UK book manufacturer Clays has ordered a new printing press which will have the capacity to produce roughly 50 million books a year. Continue reading at The Bookseller

[ The Bookseller | 2021-08-09 22:52:28 UTC ]
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Spotify ties Nielsen demos to audience measurement on podcasts

The new feature helps podcast publishers better understand who their listeners are — and sell those audiences to advertisers. Continue reading at Media Week

[ Media Week | 2021-08-06 14:45:38 UTC ]
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With Another Big Year, HarperCollins Sales Near $2 Billion

Sustained increases in book reading and book buying were the underlying factors in driving up sales by 19% and profits by 42% in HarperCollins's latest fiscal year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-06 04:00:00 UTC ]
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HarperCollins buys three crime novels from McTiernan in seven-figure deal

HarperCollins has bought three standalone crime novels from Irish author Dervla McTiernan in a seven-figure deal, to be published by HarperFiction in the UK, William Morrow in the US and HarperCollins Australia in March 2022. Continue reading at The Bookseller

[ The Bookseller | 2021-08-05 14:26:31 UTC ]
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Megamonster sinks its claws into the top for a fifth week

David Walliams and Tony Ross' Megamonster (HarperCollins) notched up a fifth week in the Official UK Top 50 number one spot, selling 19,799 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller

[ The Bookseller | 2021-07-27 10:03:09 UTC ]
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Stacey Abrams’s first children’s book will be published in December.

Stacey Abrams will publish Stacey’s Extraordinary Words, a children’s picture book illustrated by Kitt Thomas, on December 28th with HarperCollins Children’s Books imprint Balzer + Bray. Though Abrams has published three bestselling books for adults under her own name, as well as eight romance... Continue reading at Literrary Hub

[ Literrary Hub | 2021-07-21 15:41:46 UTC ]
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Donald Trump plagiarized a glowing blurb from HarperCollins.

Donald Trump, in response to the numerous exposés on his presidency hitting shelves this year, has taken to doing angry rebuttal interviews and praising books by his political allies. But I guess it runs in the family: as Internet sleuths discovered yesterday, Trump plagiarized HarperCollins... Continue reading at Literrary Hub

[ Literrary Hub | 2021-07-15 17:38:27 UTC ]
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Welbeck Preps England Football History; Harper Expands Rights With Jeffrey Archer

Industry Notes: HarperCollins announces new rights territories for Jeffrey Archer's work; Welbeck has a license for England Football. The post Welbeck Preps England Football History; Harper Expands Rights With Jeffrey Archer appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-07-09 19:18:23 UTC ]
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Why do so few men read books by women? | MA Sieghart

No matter if it is Austen or Atwood, the Brontës or Booker winners, data shows men are reluctant to read women – and this has real world implicationsThe byline at the top of this piece reads MA Sieghart, not Mary Ann. Why? Because I really want men to read it too. Female authors through the... Continue reading at The Guardian

[ The Guardian | 2021-07-09 07:00:41 UTC ]
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Agencies’ latest DE&I initiatives aim to dig deeper into systemic challenges for diverse and minority media

Publicis, Nielsen and Havas Media all took steps to advance DE&I efforts in the last 24 hours. The post Agencies’ latest DE&I initiatives aim to dig deeper into systemic challenges for diverse and minority media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-07-08 04:01:00 UTC ]
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Andy Serkis records Lord of the Rings audiobooks for HarperCollins

HarperCollins is releasing a new unabridged audiobook of J R R Tolkien's The Lord of the Rings in three parts in September, read by Andy Serkis, who starred as Gollum in the blockbuster movies. Continue reading at The Bookseller

[ The Bookseller | 2021-07-07 11:53:26 UTC ]
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After HarperCollins Acquisition, Houghton Mifflin Harcourt Library E-book Terms to Change

In a notice sent to library customers this week via their vendors, e-book titles from Houghton Mifflin Harcourt will soon be available via a 26-lend metered access model, a change from its previous perpetual access terms. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-07 04:00:00 UTC ]
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Just 0.7% of GCSE English Lit students study writers of colour, PRH research shows

Research commissioned by Penguin Random House has revealed only 0.7% of English Literature GCSE students in England study a book by a writer of colour while only 7% study a book by a woman. Continue reading at The Bookseller

[ The Bookseller | 2021-06-28 22:57:04 UTC ]
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HarperCollins takes two more from Middleton

HarperCollins has bought two more non-fiction titles from Ant Middleton, kicking off with Mental Fitness in November this year. Continue reading at The Bookseller

[ The Bookseller | 2021-06-26 22:35:23 UTC ]
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HarperCollins’ Adimora on acquiring new talent and ‘speeding up the process’

Nancy Adimora rejoined HarperCollins UK as talent and audience development manager, Diversity & Inclusion, in February 2020, a new role reporting to HarperCollins c.e.o. Charlie Redmayne. Adimora works across the business to attract new authors and will help reach and market to new audiences... Continue reading at The Bookseller

[ The Bookseller | 2021-06-25 02:11:08 UTC ]
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HC Inks Deal with MLK Jr. Archives

HarperCollins has acquired world publishing rights to the archives of Dr. Martin Luther King Jr. The publisher said the collection features some of the "most historically important and vital literature in American history." Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-23 04:00:00 UTC ]
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Cheat Sheet: Nielsen studies show ‘light’ listeners make up nearly half of podcast audience

Nielsen's latest studies show the number of podcast listeners who tune in one to three times a month has grown 10% since 2018. The post Cheat Sheet: Nielsen studies show ‘light’ listeners make up nearly half of podcast audience appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-06-22 04:01:00 UTC ]
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Nielsen to Release Monthly Snapshot of Total TV Time

Nielsen's ongoing quest to measure the fast-changing television landscape will now include a monthly snapshot into how consumers around the country are spending their TV screen time. A new monthly graphic, which Nielsen is calling The Gauge, will offer a window into total TV time, including both... Continue reading at AdWeek

[ AdWeek | 2021-06-17 21:56:31 UTC ]
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