Report commissioned by HarperCollins shows that uptake in YA fiction in older readers is due to behavioural changes described as ‘emerging adulthood’ or delaying ‘adult’ lifeYoung adult fiction such as The Hunger Games, A Good Girl’s Guide to Murder and the Heartstopper graphic novels might be aimed at teenagers – but new research has shown that more than a quarter of readers of YA in the UK are over the age of 28.Research commissioned by publisher HarperCollins, in collaboration with Nielsen Book, the UK book industry’s data provider, suggests that a growing number of adult readers have been reading YA fiction since 2019. According to the report, 74% of YA readers were adults, and 28% were over the age of 28. The research suggests this is due to behavioural changes described as “emerging adulthood”: young people growing up more slowly and delaying “adult” life. The feelings of instability and “in-betweenness” this can cause has led to young adults seeking solace in young adult fiction – and for some these books remain a source of comfort as they grow older. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2024-04-30 11:59:14 UTC ]
Former HarperCollins global c.e.o. Jane Friedman has joined Inkitt as an advisor and shareholder. Continue reading at The Bookseller
[ The Bookseller | 2021-03-05 09:36:47 UTC ]
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While Nielsen says reading declined 'slightly' in the pandemic year, the UK's World Book Day emphasis is on family reading with youngsters. The post The UK/Ireland World Book Day Emphasizes Family Reading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-03-04 13:37:38 UTC ]
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Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek
[ AdWeek | 2021-03-01 21:30:00 UTC ]
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HarperCollins will be moving to a new purpose-built warehouse and office facility in Robroyston, Glasgow, when the lease at its current nearby site expires in 2025, the firm has announced. Continue reading at The Bookseller
[ The Bookseller | 2021-03-01 12:45:18 UTC ]
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HarperCollins Children’s Books has signed a deal with Rob Biddulph for three more titles in his Draw With Rob series. Continue reading at The Bookseller
[ The Bookseller | 2021-02-26 11:23:02 UTC ]
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Interviews Michael Berry is a professor of Asian languages and cultures and director of the Center for Chinese Studies at UCLA. He has published extensive works on addressing the richness and diversity of Chinese art and culture in sinophone... Continue reading at World Literature Today
[ World Literature Today | 2021-02-24 15:28:04 UTC ]
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TV presenter and author Paul O'Grady has signed a “major” multi-book deal with HarperCollins for his debut children’s novel, Eddie Albert and the Amazing Animal Gang, the first in a planned series. Continue reading at The Bookseller
[ The Bookseller | 2021-02-17 19:53:37 UTC ]
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HarperCollins is donating 50,000 books to organisations supporting families during the Covid-19 crisis, including titles by Michael Morpurgo, Ant Middleton and David Walliams. Continue reading at The Bookseller
[ The Bookseller | 2021-02-11 05:16:31 UTC ]
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Nielsen put out a list of the Super Bowl’s TV audience going back to 1967. You were not alone in not watching Super Bowl LV last Sunday. The uneven matchup, in which the Tampa Bay Buccaneers trounced the Kansas City Chiefs, was among the least-watched Super Bowls in recent memory, even as more... Continue reading at Fast Company
[ Fast Company | 2021-02-09 13:39:34 UTC ]
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The awards, which were established in 2012, have become a highly coveted literary honor, reflecting the expert judgment and insight of library professionals and booksellers who work closely with adult readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-05 05:00:00 UTC ]
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Bernard Cornwell is bringing back his famous Richard Sharpe character after 15 years' absence, for a new adventure with HarperCollins this autumn. Continue reading at The Bookseller
[ The Bookseller | 2021-02-03 20:30:31 UTC ]
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Overall in 2020, the AIE and ALI with Nielsen have reported, Italians purchased 104.5 million book in 2020. The post AIE: Italy’s Trade Book Publishing Sales Grow 2.4 Percent in 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-29 21:50:15 UTC ]
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Last week, Nielsen reported that based on estimated data the UK print book market grew 5.2% by volume in 2020, and rose 5.5% by value, to £1.76bn. Continue reading at The Bookseller
[ The Bookseller | 2021-01-29 03:09:12 UTC ]
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HarperCollins Ireland has appointed Catherine Gough from Gill Books as commissioning editor, while in the UK there is a promotion for Avon and HarperFiction marketing director Hannah O'Brien. Continue reading at The Bookseller
[ The Bookseller | 2021-01-28 15:53:18 UTC ]
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HarperCollins has landed The Queer Bible, a “definitive” essay collection edited by Jack Guinness and featuring contributions from Elton John, Graham Norton, Munroe Bergdorf and Courtney Act among others. Continue reading at The Bookseller
[ The Bookseller | 2021-01-26 12:47:05 UTC ]
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HarperCollins has acquired Fit For Purpose by NHS general practitioner Dr Richard Pile. Continue reading at The Bookseller
[ The Bookseller | 2021-01-25 16:59:43 UTC ]
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Louise Allen-Jones Associates (LAJA) has been engaged as UK scout by HarperCollins Holland and is expanding its team with a new appointment. Continue reading at The Bookseller
[ The Bookseller | 2021-01-24 17:08:24 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.Cannes, contingent Cannes Lions announced its 2021 jury presidents—57% of... Continue reading at Advertising Age
[ Advertising Age | 2021-01-22 11:00:00 UTC ]
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Brayden Harrington, 13, who spoke at the Democratic National Convention, will write a picture book, “Brayden Speaks Up,” HarperCollins announced. Continue reading at The New York Times
[ The New York Times | 2021-01-21 11:55:52 UTC ]
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HarperCollins imprint Mudlark has swooped for “classic in the making” Notes from a Summer Cottage by award-winning Swedish poet and essayist Nina Burton. Continue reading at The Bookseller
[ The Bookseller | 2021-01-13 20:57:26 UTC ]
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