Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix collects real-world sales information and ties it to consumers and their mobile behavior. SessionM teams up with app publishers like TMZ and The Weather Channel to run rewards campaigns and push promotions for brands—many in the consumer product goods category, and which deliver mobile coupons and other offers. The company was founded by Lars Albright of Quattro Wireless, which Apple acquired in 2010. “The last piece in mobile has always been how do brands bridge that gap from targeted ad experience to closing the loop on a purchase,” said Bill Clifford, SessionM’s chief revenue officer. Datalogix is becoming a big player with partners like Facebook using its consumer data to gauge real-world impact. SessionM is trying to amass an ever-larger network of publishing and gaming apps with millions of logged-in users. It also will use Datalogix sales information to better target its promotions. “We are onboarding offline shopping data into the network to enable targeting based on a actual purchase behavior,” Clifford said. Continue reading at 'AdWeek'
[ AdWeek | 2014-06-25 00:00:00 UTC ]
News tagged with:
#app publishers
#weather channel
#big player
#consumer data
Stationery retailer Viking has reported a “promising” start to its bookselling... Continue reading at The Bookseller
[ The Bookseller | 2012-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#promising start
Bloomsbury had a "strong" final three months of 2011, with ebook sales growing "... Continue reading at The Bookseller
[ The Bookseller | 2012-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#final quarter
Children's publishers remain confident that the printed book will be the dominant format for... Continue reading at The Bookseller
[ The Bookseller | 2012-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#printed book
The editorial directorship at Coffee House Press may have changed hands only six months ago, passing from its founding publisher, Allan Kornblum, to longtime editor Chris Fischbach in July, but the 27-year-old Minneapolis literary nonprofit press certainly hasn’t lost any momentum during the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#coffee house
#changed hands
#months ago
#founding publisher
#allan kornblum
#ben lerner
#critical acclaim
Sales of Charles Dickens' Great Expectations have rocketed thanks to the BBC's lavish... Continue reading at The Bookseller
[ The Bookseller | 2012-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#charles dickens
#tv boost
#great expectations
Print books sales in the US fell 9% in 2011, with strong growth in digital sales appearing to... Continue reading at The Bookseller
[ The Bookseller | 2012-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#borders collapse
#ebook growth
#strong growth
Sales of the Costa Book of the Year category winners have trebled since their victories last week... Continue reading at The Bookseller
[ The Bookseller | 2012-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#costa winners
#costa book
Print book sales have “remained tough”, hit by consumer caution and growing ebook... Continue reading at The Bookseller
[ The Bookseller | 2012-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#growing ebook
Mobile rich media ad platform Medialets is getting into the matchmaking business. In an announcement today, the New York-based company said it is launching Medialets Private Marketplace, an invitation-only buying platform to connect advertisers with the Web’s top mobile publishers. Unlike an ad... Continue reading at AdWeek
[ AdWeek | 2012-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rich media
#cbs news
Publishers who worry that digital ad tech is hammering their premium pricing are increasingly turning to private exchanges, where they hope a velvet rope approach will keep keep bargain buyers out. Here's a similar approach from mobile ad startup Medialets, which has created an exchange... Continue reading at AllThingsD
[ AllThingsD | 2012-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top publishers
#premium pricing
#increasingly turning
#private exchanges
#similar approach
#smaller players
Leading US book retailer Barnes & Noble has reported sales of its Nook e-reading devices... Continue reading at The Bookseller
[ The Bookseller | 2012-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#device sales
#reported sales
This week, a fistful of mystery-thrillers bump up against bios of Elizabeth II and the Obamas, as well as a fascinating memoir from the "godfather of rap." Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-01-06 00:00:00 UTC ]
More news stories like this |
Daily Kobo ebook sales in the UK increased seven times in December as the company revealed one... Continue reading at The Bookseller
[ The Bookseller | 2012-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#company revealed
Strong ebook sales over the festive period compensated for the decline in physical sales,... Continue reading at The Bookseller
[ The Bookseller | 2012-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#physical sales
Hachette has reported a "blockbuster Christmas for ebooks", selling more than 100,000... Continue reading at The Bookseller
[ The Bookseller | 2012-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hachette reports
#ebook sales
Indie booksellers have reported a “surprise” increase in sales over Christmas in... Continue reading at The Bookseller
[ The Bookseller | 2012-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#festive sales
#indie booksellers
Booksellers are discounting books and ebooks by up to 80% in post-Christmas promotions. Amazon... Continue reading at The Bookseller
[ The Bookseller | 2012-01-03 00:00:00 UTC ]
More news stories like this |
Printed book sales soared by 10% (£6.9m) week-on-week during the week before Christmas Day... Continue reading at The Bookseller
[ The Bookseller | 2011-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#christmas day
The UK government has reiterated its view that it cannot bring down value added tax on ebooks... Continue reading at The Bookseller
[ The Bookseller | 2011-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook vat
#uk government
Now that the early enthusiasm behind generating magazine apps for tablet and smart phone devices has settled into a more or less pragmatic approach for publishers, a nagging question is bubbling ever closer to the top of digital content development efforts for the mobile platform: HTML5 or... Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile strategy
#nagging question
#mobile platform
#native apps