Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix collects real-world sales information and ties it to consumers and their mobile behavior. SessionM teams up with app publishers like TMZ and The Weather Channel to run rewards campaigns and push promotions for brands—many in the consumer product goods category, and which deliver mobile coupons and other offers. The company was founded by Lars Albright of Quattro Wireless, which Apple acquired in 2010. “The last piece in mobile has always been how do brands bridge that gap from targeted ad experience to closing the loop on a purchase,” said Bill Clifford, SessionM’s chief revenue officer. Datalogix is becoming a big player with partners like Facebook using its consumer data to gauge real-world impact. SessionM is trying to amass an ever-larger network of publishing and gaming apps with millions of logged-in users. It also will use Datalogix sales information to better target its promotions. “We are onboarding offline shopping data into the network to enable targeting based on a actual purchase behavior,” Clifford said. Continue reading at 'AdWeek'
[ AdWeek | 2014-06-25 00:00:00 UTC ]
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The first stage of Hearst Magazines UK's commercial restructure marks a move towards creating more joined-up brands, group commercial director Matt Salmon has claimed. Continue reading at Media Week
[ Media Week | 2011-10-25 00:00:00 UTC ]
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Finally, publishers have a reason to cheer Apple. In the 10 days since Apple launched its Newsstand for the iPad and iPhone, many are reporting big spikes in sales of their digital editions. Ease of discovery is a big reason for the sales increase; titles are now collected in one place rather... Continue reading at AdWeek
[ AdWeek | 2011-10-22 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 20/10/2011 - 09:00 Bertrams' sales and operating profit has dropped marginally in the last year while the book wholesaler said its merger with Dawson Books will increase revenues by a third. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-20 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 18/10/2011 - 09:00 AD Miller's Snowdrops and Carol Birch's Jamrach's Menagerie are the bestselling books in the Man Booker shortlist on the high street, ahead of the prize's announcement this evening. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-18 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 11/10/2011 - 08:50 Book sales remained tough in September according to the British Retail Consortium, which reported total retail sales were up by 2.5% against September last year. The BRC said UK retail sales values were 0.3% higher on a... Continue reading at The Bookseller
[ The Bookseller | 2011-10-11 00:00:00 UTC ]
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September 6th was a coming out party for content marketing. Over 600 marketing professionals came together in Cleveland from 18 different countries for Content Marketing World to learn how to create and grow their own publishing and storytelling platforms. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-09 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 07/10/2011 - 14:39 Independent publishers are predicting that ebook sales may make up as much as 15% of their total sales by the end of 2011, as FutureBook's Digital Census reveals that a quarter of UK publishers now have ebook sales which... Continue reading at The Bookseller
[ The Bookseller | 2011-10-07 00:00:00 UTC ]
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Written By: Paul Rigg Publication Date: Fri, 07/10/2011 - 15:10 The Spanish book trade is preparing for unexpectedly fast growth in digital sales, Liber, the international book fair for the Spanish speaking world has been told. Iría Álvarez, trade manager at Santillana, one of Spains largest... Continue reading at The Bookseller
[ The Bookseller | 2011-10-07 00:00:00 UTC ]
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Donald Trump has trained his eye for promotion on ebooks, teaming up with Robert Kiyosaki, author of "Rich Dad Poor Dad," in a new twist on the traditional... Continue reading at PC World
[ PC World | 2011-10-07 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Thu, 06/10/2011 - 09:00 Printed book sales in September rose by 10% on August, but were down 10% on last year, Nielsen BookScan data reveals. In total, £118.4m was spent on physical books in the four weeks to 1st October, an increase of £11m on... Continue reading at The Bookseller
[ The Bookseller | 2011-10-06 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Thu, 06/10/2011 - 09:00 Printed book sales in September rose by 10% on August, but were down 10% on last year, Nielsen BookScan data reveals. In total, £118.4m was spent on physical books in the four weeks to 1st October, an increase of £11m on... Continue reading at The Bookseller
[ The Bookseller | 2011-10-06 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 04/10/2011 - 15:47 Six hardback books released on Super Thursday (29th September) sold more than 10,000 copies in their three days on sale last week, helping book sales soar past the £30m mark for the first time since December last year. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-04 00:00:00 UTC ]
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Written By: Charlotte Williams and Philip Stone Publication Date: Fri, 30/09/2011 - 08:40 Childrens books sales outperformed the rest of the market in the first half of 2011, down just 1% year on year to £143m, due to blockbusting brands and the delay in children adopting digital content in... Continue reading at The Bookseller
[ The Bookseller | 2011-09-30 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Thu, 29/09/2011 - 09:30 Printed book sales in 2011 have passed the £1bn mark two weeks later than in 2010 with David Nicholls' One Day the biggest selling book of the year to date. In total, £29.5m was spent at UK booksellers in the week ending 24th... Continue reading at The Bookseller
[ The Bookseller | 2011-09-29 00:00:00 UTC ]
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Summit Business Media has sold Highline Data--its insurance information services unit--to SNL Financial LC. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 27/09/2011 - 10:33 Quercus saw an inevitable downturn in sales in the first half of 2011 after its Stieg Larsson enhanced 2010 numbers, but still managed to increase profit, improve its cash position, grow digital sales seven-fold and pay its... Continue reading at The Bookseller
[ The Bookseller | 2011-09-27 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 23/09/2011 - 08:33 Faber has launched a new sales force for diverse independent publishers dubbed Faber Factory Plus. Six publishers, Gallic Books, Arcadia Books, Pushkin Press, Bloodaxe Books, Carcanet Press and Gibson Square, have already... Continue reading at The Bookseller
[ The Bookseller | 2011-09-23 00:00:00 UTC ]
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The Professional Publishers Association (PPA), the body for UK magazine publishers, has appointed former IPC leader James Papworth as its first marketing director in three years. Continue reading at Media Week
[ Media Week | 2011-09-23 00:00:00 UTC ]
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There are almost as many ebook surveys as there are digital conferences. Two new surveys released last week provided more information, one on the impact digital readers have had on consumers' reading and book-buying habits, while a second examined the impact of digital publishing on the industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-09-23 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Wed, 21/09/2011 - 09:27 Printed book sales in the UK rose for the fourth consecutive week last week but remain significantly behind last year. According to Nielsen BookScan data, £28.6m was spent on physical books at UK booksellers last week, up 1.3%... Continue reading at The Bookseller
[ The Bookseller | 2011-09-21 00:00:00 UTC ]
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