Yes, there's money to be made in mobile advertising. New York-based eMarketer predicts mobile will account for 9.8 percent of the total United States ads marketplace this year, surpassing newspapers (9.3 percent), magazines (8.4 percent) and radio (8.6 percent). Brands are spending 83 percent more on ads on phones and tablets compared to 2013, allowing the larger digital category to account for 30 percent of the advertising marketplace, per the research company. And it said the general ad market will increase 5.3 percent year over year in 2014 to $180 billion, thanks to jumps in mobile and TV advertising. Such growth marks the first time since 2004 that the U.S. advertising landscape has lifted by more than 5 percent, according to eMarketer. Credit Facebook, Google and Twitter for racing ahead of the curve here, as all three digital powerhouses have made mobile their key drives—albeit at respectively different speeds—in the last couple of years. Continue reading at 'AdWeek'
[ AdWeek | 2014-07-02 00:00:00 UTC ]
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The Publishers Information Bureau (PIB) reported overall growth for magazine ad sales for 2011s first quarter. First quarter ad pages totaled 35,755 pages, a 2.5 percent increase from the first quarter of 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 31/03/2011 - 09:14 Blackwell UK hopes to become profitable in two years, after nearly halving its operating losses to £5.6m. The academic booksellers year-end results to 26th June 2010 show the company has narrowed its operating losses from... Continue reading at The Bookseller
[ The Bookseller | 2011-03-31 00:00:00 UTC ]
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#local ownership
Tech publisher TechTarget has agreed to buy the Web sites and event products related to Reed Business Information's Computer Weekly, while the 45-year-old magazine will close. ComputerWeekly.com serves IT managers in Europe and the U.K. and draws an average of 425,000 visits and 1 million page... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-29 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 29/03/2011 - 15:50 Book sales slipped for the fourth week in a row last week, and were down more than £3.3m last year, according to Nielsen BookScan data. A total of £24.2m was spent on printed books at UK retail outlets in the seven days to 26th... Continue reading at The Bookseller
[ The Bookseller | 2011-03-29 00:00:00 UTC ]
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A b-to-b publisher shares lessons from its first app launch including mobilizing Web sites and implementing QR codes. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-23 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Tue, 22/03/2011 - 16:45 Hachette Livre and the French National Library (BnF) have signed a print-on-demand agreement for the publisher to sell through bookshops out-of-copyright works from the BnFs online library Gallica. An initial 15,000 titles... Continue reading at The Bookseller
[ The Bookseller | 2011-03-22 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 22/03/2011 - 15:36 Spending on printed books in the UK slumped for a third consecutive week to a new 2011 low, with this week's number one the lowest-selling top title for more than seven years. read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-22 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 15/03/2011 - 15:56 Sales of the six £1 World Book Day books fell 36% week-on-week, to 159,000 copies solda figure down 9% on the comparative week last yearbut they nonetheless continue to dominate the sharp end of this weeks Official UK Top... Continue reading at The Bookseller
[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 15/03/2011 - 14:47 Adult hardback fiction books have been added to the basket of goods that the government uses to calculate the cost of living in the UK. read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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With the explosion of magazine apps, social media and the resurgence of print advertising, magazine brands are showing a prominent face to their loyal and new readers and advertisers. A top 5 chart pulled together by FOLIO: sister publication min looks at the group publisher vanguards that had... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 11/03/2011 - 09:04 Continuum has been crowned the Independent Publishers Guild's Independent Publisher of the Year at the IPG awards, in a night when it and Faber won two awards. read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-11 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 08/03/2011 - 08:50 Hodder author Jojo Moyes has won Romantic Novel of the Year at the Romantic Novelists' Association's (RNA) Pure Passion Awards, scooping the prize with The Last Letter from Your Lover. Both Josephine Cox and Penny Jordan,... Continue reading at The Bookseller
[ The Bookseller | 2011-03-08 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 03/03/2011 - 07:34 Almost half of teenagers have read a book on a computer, according to a new survey to mark World Book Day. As hundreds of events get under way across the country today, 40.8% of teenagers said they had read a book on a... Continue reading at The Bookseller
[ The Bookseller | 2011-03-03 00:00:00 UTC ]
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Barnes & Noble's third-quarter results for the period ended January 29 shows the dilemma faced by companies making the transition from print to digital. In the case of B&N, while its fastest growth is tied to the sale of ebooks and Nook digital readers, its most profitable business... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-02-28 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 28/02/2011 - 09:42 Penguin UK had its best ever year in 2010 as parent company Pearson reported a profits increase of 21% to £857m. For the year ending 31st December, sales at Pearson were £5.66bn, up 10% on 2009. Sales at Penguin were... Continue reading at The Bookseller
[ The Bookseller | 2011-02-28 00:00:00 UTC ]
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Online publishers like CBS and Forbes are selling the tiny ads on their Web sites, rather than letting a third-party network promote teeth whitening and herbal remedies. Continue reading at The New York Times
[ The New York Times | 2011-02-28 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 28/02/2011 - 09:20 Bloomsbury is anticipating 2011 to be the "year of the ebook", as it reported ebook sales were just under 10% of trade print sales in its latest results. For the 12 months ending 31st December 2010, sales were up 4.01%... Continue reading at The Bookseller
[ The Bookseller | 2011-02-28 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 25/02/2011 - 08:40 Gordon Willoughby, Amazon's director of the Kindle in Europe, is to address London Book Fair's digital conference to be held on the eve of this year's fair. read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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Forbes is launching an ad platform that combines the Forbes Media Network with a new audience segmentation effort called FAST and offers custom units that blend advertising with content according to user preferences. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
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Viewing ads in exchange for service could help monetize "occasionals" and "fly-bys"--which represent a much larger part of a publisher's audience than hard core users. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-16 00:00:00 UTC ]
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