Microsoft's Sprightly lets iPhone users build simple ads on the go

Microsoft has launched an iOS version of its mobile design app, Sprightly, which helps small businesses design snazzy promotional materials without needing a PC or complicated tools.Sprightly helps people create flyers, e-cards, catalogs and price lists on their phones. Designs can then be shared through platforms like Facebook and WhatsApp to reach customers.  Microsoft has built its business helping companies be productive on PCs, and this tool could be a way for it to stay relevant in a world that has moved to mobile. The app could attract users of Microsoft Publisher, the company's desktop publishing application.To read this article in full or to leave a comment, please click here Continue reading at 'PC World'

[ PC World | 2016-06-08 00:00:00 UTC ]
News tagged with: #reach customers #stay relevant

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Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

[ Digiday | 2024-02-06 05:01:00 UTC ]
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Microsoft is teaming up with Semafor on AI-assisted news stories

Microsoft is teaming up with media website Semafor on a new project that uses ChatGPT to aid in the creation of news stories, The Financial Times has reported. It's one of several journalistic collaborations Microsoft is set to announce today, and follows a New York Times lawsuit filed against... Continue reading at Engadget

[ Engadget | 2024-02-05 12:43:20 UTC ]
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How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media

Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek

[ AdWeek | 2024-01-23 13:42:51 UTC ]
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'New York Times' Sues OpenAI, Microsoft for Copyright Infringement

The suit, said to be the first AI-related action filed by a major American media company, alleges that AI services from both multibillion dollar companies are businesses “built on mass copyright infringement,” with potentially massive implications for the future of journalism. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-27 05:00:00 UTC ]
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Digiday’s Oral History of Ad Tech podcast, episode 4, the privacy reckoning with Ana Milicevic

The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday

[ Digiday | 2023-12-22 05:01:00 UTC ]
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A History of Ad Tech Chapter 4: The Privacy Reckoning

How the digital media industry had to come to grips with growing privacy requirements. Continue reading at Digiday

[ Digiday | 2023-12-22 05:01:00 UTC ]
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Steam beta lets you hide all your dirty, dirty porn games (and more)

Bless me, Gaben, for I have sinned. In a moment of weakness I turned off the adult content filters in my Steam search, and now my game library has been tainted by the shame of tender, undulating flesh rendered in Unreal Engine. But fear not, fellow naughty gamers: Steam will soon let you... Continue reading at PC World

[ PC World | 2023-12-21 15:29:02 UTC ]
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Digiday’s Oral History of Ad Tech podcast, episode 2, with Ari Paparo

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[ Digiday | 2023-12-11 05:01:00 UTC ]
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Why AI, revenue diversification and ad spend are the defining 2024 trends for media companies

Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday

[ Digiday | 2023-12-05 15:08:37 UTC ]
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Inside the 'arms race' between YouTube and ad blockers

YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget

[ Engadget | 2023-12-01 14:00:31 UTC ]
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Would I use AI to write my novels? I'd get better results from a monkey with an iPhone | Monica Ali

I asked ChatGPT to improve my latest novel and lost no sleep over the results. But I do worry about diverse voices being crowded out This summer two worlds – literature and technology – collided. News stories began appearing about authors suing OpenAI and Meta for using their works to train... Continue reading at The Guardian

[ The Guardian | 2023-12-01 06:00:07 UTC ]
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Adweek Builds New Executive Team, Naming Former People GM Zoë Ruderman Chief Content Officer and Former Condé Nast Executive Drew Schutte Chief Revenue Officer

Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New... Continue reading at AdWeek

[ AdWeek | 2023-11-30 19:30:00 UTC ]
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IPA’s Karine Pansa Opens Guadalajara: ‘A Union of Cultures to Build’

The 37th iteration of the Guadalajara International Book Fair opens with IPA's Karine Pansa flagging world publishing's challenges. The post IPA’s Karine Pansa Opens Guadalajara: ‘A Union of Cultures to Build’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-11-26 16:46:54 UTC ]
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Amazon is officially killing the Comixology app, forcing users over to Kindle

Amazon has begun notifying Comixology users that they’ll no longer be able to read comics on the app come December 4. Comixology is merging with the Kindle app, and users’ libraries will soon only be accessible via the latter. The move caps off the ruination of... Continue reading at Engadget

[ Engadget | 2023-11-15 21:39:11 UTC ]
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Patt Morrison: Don't let anybody diss L.A.'s reading habits. This was and is a bookstore boomtown

In bookstores' L.A. heyday, shops were as ubiquitous as a certain coffee chain is today. But we're no slouches today, even if the internet removed many stores' physical presences. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-11-14 16:00:50 UTC ]
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Crispy Universe: KFC Gets Futuristic in Blade Runner-Style Ad

KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek

[ AdWeek | 2023-11-07 07:00:00 UTC ]
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Goodreads Asks Users to Help Combat ‘Review Bombing’

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[ Publishers Weekly | 2023-11-03 04:00:00 UTC ]
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Column: She set out to build robots. She ended up exposing big tech

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[ Los Angeles Times | 2023-11-03 00:31:12 UTC ]
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News Publishers Welcome Tobacco Ads—Just Not for Cigarettes

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[ AdWeek | 2023-10-19 06:00:00 UTC ]
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