This episode we talk to Will Lee, SVP/Head of Digital for the Meredith Entertainment Group, about how the PEOPLE and Entertainment Weekly teams are adapting digital content strategy and driving audience engagement during the pandemic. Plus, Lee addresses the industry-wide advertising struggle right now while looking ahead to new ways of scaling products, growing viewership, and attracting marketers. Continue reading at 'Publishing Executive'
[ Publishing Executive | 2020-05-04 12:34:44 UTC ]
News tagged with:
#digital content
As they now become digital publishers, newspaper organizations have a glut of audience insight into what both readers want and advertisers want to know. “Newspapers … are among the most trusted brands for providing valuable a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital advertising
#digital publishers
#trusted brands
The Food and Drug Administration is rolling out an ambitious anti-smoking campaign designed to dissuade young people from picking up the habit by appealing to their vanity.DraftFCB is handling creative for the campaign, a two-year, $115 million campaign with the tagline "The Real Cost."... Continue reading at Advertising Age
[ Advertising Age | 2014-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long wait
#real cost
#teen vogue
#bus shelters
The sixth edition of the conference will take place April 7, just before the opening of the London Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sixth edition
Investment group buys Recorded Books and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-31 00:00:00 UTC ]
More news stories like this |
The re-booted iteration of Oprah's influential book club is leveraging multiple platforms in print and digital for maximum exposure and engagement. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-27 00:00:00 UTC ]
More news stories like this |
Sierra magazine has hired Ben Warner as the magazine’s new national advertising director. Warner previously served as co-founder and publisher of Laguna Beach Magazine. Continue reading at Folio Magazine
[ Folio Magazine | 2014-01-24 00:00:00 UTC ]
More news stories like this |
Amazon launches Christian imprint and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-24 00:00:00 UTC ]
More news stories like this |
Booksellers as far away as New Zealand, Guatemala and Denmark joined the ABA's Winter Institute to talk shop and pick up tips about better bookselling. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#winter institute
#talk shop
So much for blending in. While the online ad industry falls deeper in love with native ads that fade into the background of Web pages, consumers prefer ads that get in their face by taking over their computer screens. At least, that’s according to a new study on high-impact ads conducted by... Continue reading at AdWeek
[ AdWeek | 2014-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#web publishers
#ad types
#web content
Simon Fox's company closed two tablet editions recently, but at the least the regional publisher is trying to make digital workThis week brought sad news for fans of Business Daily, the Birmingham Post's online tablet e-edition, which Trinity Mirror closed after just seven months.It makes you... Continue reading at The Guardian
[ The Guardian | 2014-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#central lancashire
We used to know what it took to be a writer – you had to publish a book. But electronic publishing is piling pressure on myths of the author's lifeWhat's the difference between making money out of books and writing books that people want to buy? Turns out it's about 40% – if, that is, you... Continue reading at The Guardian
[ The Guardian | 2014-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital revolution
The memoir of former defense secretary Robert M. Gates has sold more than 80,000 copies during its first week on sale in the outlets that report to Nielsen BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen bookscan
As more readers favor Kindles and iPads over pulp-based books, Chantal Restivo-Alessi of HarperCollins is mining digital data to determine how publishers can maximize profits.Having worked at EMI records for over a decade, Chantal Restivo-Alessi knows what it's like to have the digitization of... Continue reading at Fast Company
[ Fast Company | 2014-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big data
#make publishing
#chantal restivo-alessi
Three sites buck annual trend, but Mail, Guardian and Telegraph report month-on-month declines in daily unique browsersMirror Group Digital, Independent.co.uk and Standard.co.uk enjoyed month-on-month traffic gains in December, when the festive holiday usually results in newspaper website user... Continue reading at The Guardian
[ The Guardian | 2014-01-23 00:00:00 UTC ]
More news stories like this |
Ed Nawotka visits BiblioTech, the new all-ebook library in San Antonio, Texas, which is opening new opportunities for the low-literacy community. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#san antonio
Adobe has released Adobe Digital Editions 3.0 on Windows and Mac, a major new version of its eBook manager. The tool, which helps users browse, organize and read both free and purchased eBooks in EPUB, PDF, and PDF/A formats, offers more secure DRM, improved PDF search tools and enhanced display... Continue reading at Betanews
[ Betanews | 2014-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pdf files
#purchased ebooks
The founder of the Food Network South Beach and New York City Wine & Food festivals shares his cookbook inspirations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-21 00:00:00 UTC ]
More news stories like this |
Radio Times, which accounts for 60% of its publisher's profits, is undergoing a transformation to woo younger readersWhile other magazine publishers chase the digital-savvy generation of under-25s Radio Times is swimming against the tide somewhat, targeting a slightly older, thirtysomething... Continue reading at The Guardian
[ The Guardian | 2014-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#make inroads
#investing heavily
James Robertson's daily 365-word stories are a promising idea let down by poor digital designNew Year's Day saw the launch of 365, a collaboration between Scottish writer James Robertson and Hamish Hamilton, a Penguin imprint. It sounded promising: one 365-word story to be published online every... Continue reading at The Guardian
[ The Guardian | 2014-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#twitter feed
#delivered direct
#print book
Coe named president, CEO of B&T and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing news briefs