Trinity Mirror needs to stick with its digital transition plan | Steve Dyson

Simon Fox's company closed two tablet editions recently, but at the least the regional publisher is trying to make digital workThis week brought sad news for fans of Business Daily, the Birmingham Post's online tablet e-edition, which Trinity Mirror closed after just seven months.It makes you wonder how Trinity boss Simon Fox's digital transition plan is working for his regional titles.Let's first consider the Business Daily tablets, launched by the Birmingham and Liverpool Posts last summer – seemingly ideal, given they were former daily newspapers.The Liverpool project was, with hindsight, too late to save an ailing brand: it closed last month along with the Post newspaper itself.Meanwhile, Business Daily subscribers in Birmingham only ever reached "three figures" according to my sources, which at £9.99 a month was nowhere near enough to justify the five-days-a-week product.This was a shame because it was consistently decent content: the previous day's business news and a creative data graphic in a bundle that was ideal for those liking page-turning newspaper e-formats. But if only hundreds of readers in the whole of Birmingham were paying, it was right to admit it wasn't working.Perhaps Trinity's next project won't launch quite so brazenly, however: last June, executives said the tablets would "reinvent business journalism within the regional press", far too big a claim for unproven products.What else is Trinity doing in the regional digital arena? All titles' websites... Continue reading at 'The Guardian'

[ The Guardian | 2014-01-23 00:00:00 UTC ]

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