A year after converting Traditional Home from a primarily advertising-funded model to a more consumer-driven, newsstand-only publication—and cutting its frequency, circulation and most of its editorial staff in the process—Meredith Corp. announced Monday that it is once again selling subscriptions to the magazine. Starting with its Fall issue, out later this month, readers will have the option of purchasing $20 annual subscriptions to the now-quarterly shelter magazine, which carries a relatively high, $12.99 cover price on newsstands. The shift represents an increasingly familiar strategy for Meredith, similar to the one it's been executing at Coastal Living since last November: reducing dependence on advertising revenue by producing fewer issues and copies of each issue, but marketing them as premium quality "bookazines" at a $10–$15 price point, distributed through a combination of newsstand sales and direct-sold subscriptions. It's a stark contrast from the more traditional, ad-driven models applied to the company's largest titles, such as Better Homes & Gardens or Shape, which carry rate bases in the millions but can be subscribed to for less than $1 per issue. “It’s really kind of a financially driven analysis to figure out when the model flips for a specific brand from being more advertising-driven to more consumer-driven, and we’re looking at that over time,” Meredith president and CEO Tom Harty explained on an earnings call late last year. Since shifting... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-07-20 19:24:27 UTC ]
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Sales of printed books rocketed to a 2013 high last week as shoppers hit bookshops in the hunt... Continue reading at The Bookseller
[ The Bookseller | 2013-03-12 00:00:00 UTC ]
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Yann Martel and Alice Munro are working with Canopy, an environmental charity, to highlight forest-saving Second Harvest paper made from straw rather than trees. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
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For many children's book industry professionals around the globe, a trip to the Bologna Children's Book Fair has become a familiar, and always welcome, rite of spring. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-02 00:00:00 UTC ]
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When the New York Times Co. bought the Boston Globe for $1.1 billion in 1993, many of the nation’s newspaper publishing companies happily would have paid the same price for the same opportunity. With the Globe now on track to be sold for ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-26 00:00:00 UTC ]
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Just 12 hours after (already denied) rumors circulated that Barnes & Noble may ditch its Nook business, the company has had to make an announcement concerning its retail division. Thanks to SEC regulations, the company has had to 'fess up that majority shareholder and "founder*" Leonard... Continue reading at Engadget
[ Engadget | 2013-02-25 00:00:00 UTC ]
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The Economist is considering providing an audio-only subscription, according to Nick Blunden, global digital publisher of the title. The weekly print title, which is also available online and has apps for seven digital platforms, said the move would ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-22 00:00:00 UTC ]
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Emue Books is a new Australian publisher with an unexpected mission: publishing Francophone literature and reviving "fairness" in publishing. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-21 00:00:00 UTC ]
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When the iPad is seemingly tailor-made for books of all kinds, you'd think Audible would leap on the opportunity to produce an optimized audiobook app -- it wasn't quite so eager, as customers have since discovered. Apple tablet owners won't have to perpetually lean on the stock music app for... Continue reading at Engadget
[ Engadget | 2013-02-20 00:00:00 UTC ]
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After only one year Germany's participation in international World Book Night celebrations... Continue reading at The Bookseller
[ The Bookseller | 2013-02-20 00:00:00 UTC ]
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After announcing in early February that it had discontinued sourcing paper from threatened Indonesian rainforests, a representative of Singapore-based Asia Pulp & Paper (APP) was at the International Toy Fair Show in New York last week to explain the policy to toy companies and children’s... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-16 00:00:00 UTC ]
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Following strife in Bamako, Mali, France's Etonnants Voyageurs has launched a new book and film festival in Brazzaville, Congo—one for all of Africa. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-13 00:00:00 UTC ]
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Google's long had a contentious relationship with France. But it seems the Mountain View-based company has come up with a way to squash that problem: by throwing money at it. Taking to the company's official blog today, Chairman Eric Schmidt announced the creation of a €60 million Digital... Continue reading at Engadget
[ Engadget | 2013-02-02 00:00:00 UTC ]
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With the appointment of new executive director Andrea Vuleta in January, the Southern California Independent Booksellers Association is looking forward to the implementation of changes that will strengthen and rejuvenate the regional association. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-01 00:00:00 UTC ]
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Annual subscriptions to Sullivan's new, independent The Dish blog are pre-selling at $19.95. Andrew Sullivan announced Wednesday, via Twitter, that his soon-to-be-self-published blog has just passed $500,000 in pre-subscription sales. The announcement comes less than a month after... Continue reading at Fast Company
[ Fast Company | 2013-02-01 00:00:00 UTC ]
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The Verge has started offering advertisers like Ford pre-roll video ads. But in this case, Ford doesn't need its agency, as The Verge produced these Web video spots, using its own technology and editorial staff. Indeed, the tech-centric publication is looking to take native advertising to... Continue reading at AdWeek
[ AdWeek | 2013-01-24 00:00:00 UTC ]
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In the face of stagnant growth in traditional advertising, digital publishers are looking to sponsored content as an alternative route, something Buzzfeed has been doing well, and The Atlantic has been doing less well recently. It's an approach ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-23 00:00:00 UTC ]
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While most newspaper publishers are shifting their design attention to websites and digital applications, The News Tribune in Tacoma, Wash., is doing the opposite. The daily publication launched its new design last November. Executive editor ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-22 00:00:00 UTC ]
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Magazine publishers have more directly embraced tablets over more than a year as it became clearer that they were boosting the bottom line. We may be witnessing a watershed moment today, however. Hearst has started publishing issues for 22 of its magazines in the iOS Newsstand days before their... Continue reading at Engadget
[ Engadget | 2013-01-18 00:00:00 UTC ]
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The investors who own The Hollywood Reporter, AdWeek and Billboard have hired ex-Yahoo Chief Executive Ross Levinsohn to oversee the trade titles as head of the newly formed Guggenheim Digital Media.He is the third CEO for the magazines, which are part of Prometheus Global Media. The New... Continue reading at Crains New York
[ Crains New York | 2013-01-16 00:00:00 UTC ]
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Unit sales of print books fell in every region of the country in 2012, with the largest declines coming along the coasts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-11 00:00:00 UTC ]
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