A year after converting Traditional Home from a primarily advertising-funded model to a more consumer-driven, newsstand-only publication—and cutting its frequency, circulation and most of its editorial staff in the process—Meredith Corp. announced Monday that it is once again selling subscriptions to the magazine. Starting with its Fall issue, out later this month, readers will have the option of purchasing $20 annual subscriptions to the now-quarterly shelter magazine, which carries a relatively high, $12.99 cover price on newsstands. The shift represents an increasingly familiar strategy for Meredith, similar to the one it's been executing at Coastal Living since last November: reducing dependence on advertising revenue by producing fewer issues and copies of each issue, but marketing them as premium quality "bookazines" at a $10–$15 price point, distributed through a combination of newsstand sales and direct-sold subscriptions. It's a stark contrast from the more traditional, ad-driven models applied to the company's largest titles, such as Better Homes & Gardens or Shape, which carry rate bases in the millions but can be subscribed to for less than $1 per issue. “It’s really kind of a financially driven analysis to figure out when the model flips for a specific brand from being more advertising-driven to more consumer-driven, and we’re looking at that over time,” Meredith president and CEO Tom Harty explained on an earnings call late last year. Since shifting... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-07-20 19:24:27 UTC ]
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UK news publisher Telegraph Media Group (TMG) is the latest to try two vogeuish flavours of reader payment – metered access, and charging overseas readers. The company today begins charging £1.99 per ($3.20) month for up to 20 T ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-02 00:00:00 UTC ]
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New York-based startup Tinypass, which helps small publishers and content creators charge for content online through existing platforms like Google, is rolling out metered content options to all of its clients. Tinypass, which signed up its first f ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-30 00:00:00 UTC ]
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To take advantage of the many exciting opportunities in the book market today, you need a partner that understands your business and offers a variety of tailored solutions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-29 00:00:00 UTC ]
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High-speed inkjet printing has been described as the biggest development in book publishing in the past 50 years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-29 00:00:00 UTC ]
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This week's issue of Publishers Weekly magazine includes a feature on how digital printing is changing book production and the printer-publisher relationship. There is also a supplement on Kodak's role in that transition. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-29 00:00:00 UTC ]
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For decades, large and small publishers alike have wrestled with one simple but crucial question about their books, on which success and failure often hang in the balance: How many copies should we print? Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-29 00:00:00 UTC ]
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General George S. Patton Jr. once famously said that "A good solution applied with vigor now is better than a perfect solution applied ten minutes later." Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-29 00:00:00 UTC ]
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At the Frankfurt Book Fair 2012, the Italian Publishers Association presented statistics about Italy's book market. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-27 00:00:00 UTC ]
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The digital transformation of publishing—kicked into high gear by devices like the iPad, the Kindle, and the Nook—is one of the top business stories of the turn of the millennium. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-26 00:00:00 UTC ]
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Newsweek, the 80-year-old US current affairs magazine, is to become an online-only publication, ending its print edition. Continue reading at BBC News
[ BBC News | 2012-10-18 00:00:00 UTC ]
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Spending on printed books in 2012 has passed the £1bn mark, but a fortnight later than last... Continue reading at The Bookseller
[ The Bookseller | 2012-10-12 00:00:00 UTC ]
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Amazon is to launch its controversial Kindle Owners' Lending Library in the UK from the end... Continue reading at The Bookseller
[ The Bookseller | 2012-10-11 00:00:00 UTC ]
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Time Inc. and Quad/Graphics reached an agreement to expand their existing printing partnership, the companies announced today. Continue reading at Folio Magazine
[ Folio Magazine | 2012-10-09 00:00:00 UTC ]
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After months of hype, the first adult novel from J.K. Rowling debuted with the third biggest print opening of 2012. At outlets tracked by Nielsen BookScan, The Casual Vacancy sold 156,679 copies in its first week—enough to place it behind only No Easy Day by Mark Owen (254,046 copies) and Fifty... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-05 00:00:00 UTC ]
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If there's one advantage a print magazine still has over an online publication, it's the ability to offer all manner of crazy freebies glued to its pages. Maybelline samples, CDROMs packing the latest version of WinZip, or -- in tomorrow's edition of Entertainment Weekly -- something that... Continue reading at Engadget
[ Engadget | 2012-10-04 00:00:00 UTC ]
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Nine months into the year, one media trend seems clear: titles may come and go, but magazines made from paper-and-ink are sticking around. Publishers launched 155 magazines in the first three quarters of 2012, among them Fairchild Publications' men's fashion quarterly M and northeast... Continue reading at Crains New York
[ Crains New York | 2012-10-01 00:00:00 UTC ]
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The 7th Woman by Frédérique Molay is a serial killer novel that’s sold over 150,000 copies in France and has been published in seven languages, in addition to its native French. You can add English to that list on October 23, when indie startup Le French Book brings it to the U.S. as an ebook,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-28 00:00:00 UTC ]
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At this year’s publishing pow-wow in Germany: John Banville channels Raymond Chandler; Daniel Woodrell explores a 1929 American bombing; Michael Pollan gets elemental; Elif Batuman tries fiction; and Lionel Shriver goes to Iowa. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-24 00:00:00 UTC ]
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A new survey found that more than 70 percent of parents still prefer print books to the iPad when it comes to reading to children. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-09-20 00:00:00 UTC ]
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Apple and four major publishers have offered to let retailers such as Amazon sell ebooks at a discount to settle an EU antitrust investigation into their pricing deals and avoid possible fines. Continue reading at Stuff
[ Stuff | 2012-09-20 00:00:00 UTC ]
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