A year after converting Traditional Home from a primarily advertising-funded model to a more consumer-driven, newsstand-only publication—and cutting its frequency, circulation and most of its editorial staff in the process—Meredith Corp. announced Monday that it is once again selling subscriptions to the magazine. Starting with its Fall issue, out later this month, readers will have the option of purchasing $20 annual subscriptions to the now-quarterly shelter magazine, which carries a relatively high, $12.99 cover price on newsstands. The shift represents an increasingly familiar strategy for Meredith, similar to the one it's been executing at Coastal Living since last November: reducing dependence on advertising revenue by producing fewer issues and copies of each issue, but marketing them as premium quality "bookazines" at a $10–$15 price point, distributed through a combination of newsstand sales and direct-sold subscriptions. It's a stark contrast from the more traditional, ad-driven models applied to the company's largest titles, such as Better Homes & Gardens or Shape, which carry rate bases in the millions but can be subscribed to for less than $1 per issue. “It’s really kind of a financially driven analysis to figure out when the model flips for a specific brand from being more advertising-driven to more consumer-driven, and we’re looking at that over time,” Meredith president and CEO Tom Harty explained on an earnings call late last year. Since shifting... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-07-20 19:24:27 UTC ]
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#process—meredith corp
Hay Festival founder Peter Florence has warned that it is “almost impossible” to make... Continue reading at The Bookseller
[ The Bookseller | 2012-06-08 00:00:00 UTC ]
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The romance with the printed word shows no signs of abating. Despite the rapid growth in ebook sales in recent years, print book output in 2011 grew by 6%, to 347,178 titles, compared to the prior year. The preliminary numbers released Tuesday by bibliographic database Bowker are "the most... Continue reading at Crains New York
[ Crains New York | 2012-06-06 00:00:00 UTC ]
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#viable alternative
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Heavy hitters across several industries have tried to find the perfect balance between the old and the new to breathe some life into what's been described as a dying medium. Layar "wants to make the world clickable" with its augmented reality software and doesn't plan on letting paper-based... Continue reading at Engadget
[ Engadget | 2012-06-06 00:00:00 UTC ]
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New figures suggest that recent growth in the self-publishing market has led to the first... Continue reading at The Bookseller
[ The Bookseller | 2012-06-06 00:00:00 UTC ]
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The number of traditionally published print books rose 6% in 2011, to 347,178, according to preliminary figures released Tuesday morning by Bowker. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-06-05 00:00:00 UTC ]
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GfK MRI's latest Survey of the American Consumer reveals an unsurprising drop-off in print readership, along with a glimmer of hope from digital editions. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-01 00:00:00 UTC ]
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#latest survey
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Galaxy may discontinue its sponsorship of the National Book Awards, with the award’s... Continue reading at The Bookseller
[ The Bookseller | 2012-05-31 00:00:00 UTC ]
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As temperatures soared across the UK, printed book sales slumped to their lowest level in nine... Continue reading at The Bookseller
[ The Bookseller | 2012-05-30 00:00:00 UTC ]
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#nine-year low
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Distributor Georgetown Terminal Warehouses in Ontario begins POD publishing in Canada in a partnership with Illinois-based Publishers' Graphics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-05-29 00:00:00 UTC ]
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Hilary Mantel returns to the vicious world of Henry VIII and Thomas Cromwell's maneuverings.Bring Up the Bodies Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-05-20 00:00:00 UTC ]
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Further pressure on publishers to fall in line over the use of open access models is set to come... Continue reading at The Bookseller
[ The Bookseller | 2012-05-17 00:00:00 UTC ]
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The cookbook has been republished after an initial run in 1947, and her great-granddaughter Elizabeth Gilbert ('Eat Pray Love') reintroduces Potter in the forward. The cookbook is insightful and funny, weaving together practical advice and recipes.At Home on the Range Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-05-13 00:00:00 UTC ]
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For Harvey Pekar's Cleveland, Top Shelf and Zip Comics recruited artist Joseph Remnant, whose work recalls longtime Pekar collaborator R. Crumb, but with a lighter touch and a charm all its own. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-05-04 00:00:00 UTC ]
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Time Inc. reports a loss in both advertising and subscription revenue in the first quarter of 2012. Ad revenue decreased five percent (equivalent to $19 million), with subscription revenue down two percent (valued at $6 million). Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-02 00:00:00 UTC ]
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J K Rowling's first adult book, The Casual Vacancy, will have a more traditional digital... Continue reading at The Bookseller
[ The Bookseller | 2012-04-18 00:00:00 UTC ]
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The Huffington Post—and digital media—has won its first Pulitzer Prize. The award went to David Wood, in the category of national reporting, it was announced Monday by Columbia University, which administers the prizes.A longtime print journalist who did stints at Time magazine and the Los... Continue reading at Crains New York
[ Crains New York | 2012-04-17 00:00:00 UTC ]
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Eight of the top 10 publishers saw double-digit drops in printed book sales year-on-year in the... Continue reading at The Bookseller
[ The Bookseller | 2012-04-13 00:00:00 UTC ]
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Apple responds to antitrust charges: "The launch of the iBookstore in 2010 fostered innovation and competition, breaking Amazon's monopolistic grip on the publishing industry." Continue reading at AllThingsD
[ AllThingsD | 2012-04-13 00:00:00 UTC ]
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At least two of the big six publishers in the US are refusing to renew contracts with Amazon.com... Continue reading at The Bookseller
[ The Bookseller | 2012-04-11 00:00:00 UTC ]
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#renew contracts
NEW YORK CITY– April 11, 2012 - Peecho (http://www.peecho.com), a free service that allows anyone to sell their digital content as a physical product, and Issuu (http://www.issuu.com), a leading global digital publishing platform that deliv ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-11 00:00:00 UTC ]
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#digital content
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