Media Companies Focus on Marketing Their Publishing Platforms to Others

In the search for new revenue streams, publishers including Vox Media and The Washington Post are hoping to interest other companies in the content management systems they've built in-house.At the South by Southwest Interactive conference in Austin, Tex., Vox Media CEO Jim Bankoff on Saturday provided a four-point plan for growing the company, including strengthening the company's brands beyond their own websites and helping marketers do the same. Vox brands include The Verge and Eater."The third thing that we need to do is extend our technology platforms beyond our own walls," Mr. Bankoff said. Many people in digital media consider Vox's Chorus platform its "secret sauce," differentiating it from rivals. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-03-13 00:00:00 UTC ]
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