Media Companies Focus on Marketing Their Publishing Platforms to Others

In the search for new revenue streams, publishers including Vox Media and The Washington Post are hoping to interest other companies in the content management systems they've built in-house.At the South by Southwest Interactive conference in Austin, Tex., Vox Media CEO Jim Bankoff on Saturday provided a four-point plan for growing the company, including strengthening the company's brands beyond their own websites and helping marketers do the same. Vox brands include The Verge and Eater."The third thing that we need to do is extend our technology platforms beyond our own walls," Mr. Bankoff said. Many people in digital media consider Vox's Chorus platform its "secret sauce," differentiating it from rivals. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-03-13 00:00:00 UTC ]
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Publishing Mentorship Program Focuses on Representation

The book business is notoriously difficult to break into without the right connections. It is also notoriously white. And the Representation Matters Mentorship Program is ready to change all that. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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Digiday Research: Publishers rate YouTube as best platform for video, Snapchat not so much

Publishers said Facebook is the hardest social platform to monetize, and Snapchat is the hardest in terms of video distribution. The post Digiday Research: Publishers rate YouTube as best platform for video, Snapchat not so much appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-26 00:00:00 UTC ]
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Digital media companies chasing TV hope for carriage fees, but it’s no guarantee

Digital publishers want to launch linear TV channels and are willing to give them away for free, but that move carries some risk. The post Digital media companies chasing TV hope for carriage fees, but it’s no guarantee appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-22 00:00:00 UTC ]
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1517 Media Reorganizes Imprints, Names New Publisher

1517 Media hired a new v-p and publisher, Jill Braithwaite, to lead its newly organized trade imprints, 1517 Media-Books.Additionally, the company announced a new business development venture featuring partnerships with smaller publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-13 00:00:00 UTC ]
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‘I feel optimistic about the future of news’: Google’s Richard Gingras says the company’s success depends on the health of publishers

Google's vp of news says the company wants to enable the success of news publishers, but that direct payments come with pitfalls. The post ‘I feel optimistic about the future of news’: Google’s Richard Gingras says the company’s success depends on the health of publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-08 00:00:00 UTC ]
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Omeda’s Aaron Oberman On Data, the State of Publishing and His Company’s Outlook

Since nearly doubling the size of the company, Omeda is positioning itself to better serve a range of publishing partners in a variety of ways. The post Omeda’s Aaron Oberman On Data, the State of Publishing and His Company’s Outlook appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-05-30 00:00:00 UTC ]
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Penzler Launches New Company to Publish Mystery Classics

Otto Penzler's newest venture, Penzler Publishers, will publish print editions of classic detective stories from the golden age of of the genre, which ran from the end of World War I through World War II. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-15 00:00:00 UTC ]
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Czech Republic’s Children’s Publisher Albatros Media Buys Vyšehrad

Already estimated to hold some 17 percent of the Czech wholesale book market, Albatros Media this spring continues broadening its acquisitions portfolio by buying the country's oldest publisher, gaining access to the adult nonfiction market in the process. The post Czech Republic’s Children’s... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-04-14 00:00:00 UTC ]
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Publishers pursuing international subscribers face market-specific hurdles

American publishers are interested in growing their subscriber bases abroad. But international audiences pose unique challenges. The post Publishers pursuing international subscribers face market-specific hurdles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-11 00:00:00 UTC ]
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Hybrid Publishing, Diversity of Voices Focus at IBPA Conference

The growth of hybrid publishing and the diversity of voices independent presses bring to publishing were among the topics at this year's IBPA Publishing University. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-09 00:00:00 UTC ]
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Industry Notes: Indonesia Named London’s 2019 Market Focus; McIntosh Is CEO of PRH US

Following 2017's Market Focus Poland and this year's Market Focus Baltics, Indonesia will be the highlighted nation at London Book Fair in 2019. And in New York City, Markus Dohle names Madeline McIntosh to lead Penguin Random House US. The post Industry Notes: Indonesia Named London’s 2019... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-04-05 00:00:00 UTC ]
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International Publishing Group Future Acquires NewBay Media

International media group Future plc has acquired NewBay Media for an initial net value of $13.8 million, the companies announced today. NewBay Media, based in London and New York, is a magazine and website publisher, with multiple verticals covering fields like TV and audio, electronics and... Continue reading at AdWeek

[ AdWeek | 2018-04-05 00:00:00 UTC ]
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Killer Nashville Founder Starts Publishing Company

Clay Stafford, founder and CEO of the Killer Nashville writing conference, has launched Clay Stafford Books, which will look to capitalize on the writing talent discovered at the writing conference. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-03 00:00:00 UTC ]
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Digiday Research: C-suite publisher executives hold conflicting views on platforms

Two-thirds of C-suite publisher executives believe it's not too late for publishers to diversify their audience sources away from Facebook. The post Digiday Research: C-suite publisher executives hold conflicting views on platforms appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-02 00:00:00 UTC ]
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Powerful Market for Magic Enchants Publishers

Publishers believe magic and occult spirituality books can draw a devout following in today’s turbulent times. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
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Google to sweeten publisher deals as tech woos media

Google is offering publishers more generous terms as part of a new subscriber tool, currying favor with the news industry at a time when Facebook is sending mixed signals to newspapers and magazines.Publishers will keep 85 percent to 95 percent of revenue when readers first buy subscriptions via... Continue reading at Advertising Age

[ Advertising Age | 2018-03-21 00:00:00 UTC ]
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Why media companies are shifting their attention from Facebook to YouTube

Unlike Facebook, YouTube offers publishers a video-specific audience and an established path to revenue. The post Why media companies are shifting their attention from Facebook to YouTube appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-14 00:00:00 UTC ]
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BuzzFeed’s Jonah Peretti: Platforms need to pay publishers or risk regulation

The CEO of BuzzFeed sees Facebook returning to its roots -- and thinks that’s not a bad thing for BuzzFeed. The post BuzzFeed’s Jonah Peretti: Platforms need to pay publishers or risk regulation appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-13 00:00:00 UTC ]
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A Giant, Multi-Dimensional Chess Game: Publishing in the Age of Platforms

Authenticity and reader service remain paramount at the second annual PubTech Connect conference. The post A Giant, Multi-Dimensional Chess Game: Publishing in the Age of Platforms appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-03-09 00:00:00 UTC ]
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Bologna’s Top Five 2018 Children’s Publishing Companies from Six World Regions

In the run-up to this spring's Bologna Children's Book Fair, a total 30 children's publishing companies are nominated for Best Children's Publisher of the Year, an awards program turning six years old this year. The post Bologna’s Top Five 2018 Children’s Publishing Companies from Six World... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-02-28 00:00:00 UTC ]
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