As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
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Like most industries, publishing cycles are increasingly becoming more and more automated. Even editorial actions are becoming computerized, with companies like Kapost creating products that electronically orchestrate pitches, assignments, calendars and revisions in addition to managing author... Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 06/09/2011 - 08:30 Faber has entered into a partnership with The Perseus Books Group in the US, setting up a company to provide global digital services for independent publishers in the UK, Ireland and Commonwealth. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-06 00:00:00 UTC ]
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#independent publishers
Written By: Benedicte Page Publication Date: Thu, 01/09/2011 - 15:08 Amazon.com is offering a new feature enabling readers to ask authors questions directly via their Kindle devices. @author is currently on limited beta release, with a handful of participating authors including thriller writer... Continue reading at The Bookseller
[ The Bookseller | 2011-09-01 00:00:00 UTC ]
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#robert kiyosaki
As ebooks become popular, there are increasing opportunities to share and personalize the digital reading experience. That's where the upcoming Readmill iPad app and social network come in. Continue reading at AllThingsD
[ AllThingsD | 2011-09-01 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 02/09/2011 - 07:35 Publisher Templar is working with US company Nukotoys to develop digital trading cards for its Ology brand, beginning with the launch of Monsterology trading cards in the spring. The launch is timed to mark a decade of the... Continue reading at The Bookseller
[ The Bookseller | 2011-09-01 00:00:00 UTC ]
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Embattled media companies Yahoo and Gannett are getting even cozier. Facing revenue declines, the Internet giant and the countrys biggest newspaper publisher are hoping they can boost their bottom lines with an expanded local advertising partnership. The companies initially launched a tie-in... Continue reading at AdWeek
[ AdWeek | 2011-08-31 00:00:00 UTC ]
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#sales strategy
#digital advertising
#posting gains
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Bookseller and newsstand provider Barnes and Noble had a strong first quarter with its digital content, sales in that channel quadrupled. Though digital sales have had some tenacious growth, sales at retail decreased by more than $25.7 million or 3 percent. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-31 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 31/08/2011 - 10:05 E-book sales now account for over 10% of Random House Group UK sales, as worldwide earnings for parent company Random House surged despite a dip in sales. In the first six months of 2011, Random House worldwide reported... Continue reading at The Bookseller
[ The Bookseller | 2011-08-31 00:00:00 UTC ]
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James Tye, CEO at Dennis Publishing, warns against assuming all your readers want the same, and reveals how the company is monetising its digital products. Continue reading at Media Week
[ Media Week | 2011-08-26 00:00:00 UTC ]
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Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
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Evolusent Inc.--owner of Lifestyle Magazine as well as several different companies offering new media content and commerce services--is beta testing Turnit, a free digital newsstand for magazine publishers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-24 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Mon, 22/08/2011 - 09:21 American crime writer Karin Slaughter has written a digital-only short story exclusive to Amazon, with all the proceeds going to benefit libraries. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-22 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 19/08/2011 - 15:01 Publishers are becoming more flexible on ebook royalty rates, as UK agents receive offers of 30%35% of net receipts as standard from some US publishers. A P Watt agent Caradoc King said he was recently receiving offers... Continue reading at The Bookseller
[ The Bookseller | 2011-08-19 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 18/08/2011 - 15:35 Canadian novelist Kate Pullinger has said the power of Amazon, Apple and Google has put publishers in a "difficult situation". read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-18 00:00:00 UTC ]
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Mobile advertising network JumpTap has announced partnerships with Acxiom, Datalogix, Polk and TARGUSInfo in order to target specific demographics with mobile advertisements. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 18/08/2011 - 12:10 Man Booker-winning author Graham Swift has said there is a danger aspiring writers may be put off from writing if the rates they are paid decrease in the digital age. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-18 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 11/08/2011 - 09:20 Canadian retailer Indigo Books & Music has reported 170% acceleration in digital sales growth, but blamed a drop in overall revenue for its first quarter on declining physical book sales. Indigo attributed the hike in its... Continue reading at The Bookseller
[ The Bookseller | 2011-08-11 00:00:00 UTC ]
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#print decline
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Media research firm Affinity LLC has issued its latest American Magazine Study, which ranks 170 digital magazine brands on attributes ranging from "Most Trusted" to "Most "Useful" and "Most Entertaining." Rankings are based on the percent of a magazine's digital audience that cites the brand as... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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#digital audience
In a new study released by Gfk MRI Starch Advertising Research, the collected data finds users are more likely to engage with magazine advertisements on tablets than on the e-reader platform. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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In the first half of 2011, the magazine industry was abuzz with news of the latest digital editions, Apples subscription mandates for publishers selling their wares through the App Store and those stepping away from Apples model to go the HTML route for app offerings. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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