Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible

The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at 'Digiday'

[ Digiday | 2023-04-20 04:01:00 UTC ]
News tagged with: #marketing ecosystem #newly launched #miami beach #digital media

Other Publishing stories related to: 'Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible'

Cravebox Markets Old-Fashioned Product in New-Fashioned Way

The Colorado-based marketing company Cravebox, which has just begun to work with publishers, is something of an oddity. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-02-16 00:00:00 UTC ]
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Penguin Children's reveals brand plans for 2013

Children's laureate Julia Donaldson's follow-up to Edward Lear's classic, The Owl and... Continue reading at The Bookseller

[ The Bookseller | 2013-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin children

3 Epiphanies About Social Media Marketing for Books

When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketing

In Brazil, Ebooks Predicted to Reach 2.63% Market Share

Extrapolating from recent sales figures from ebook distributor DLD, we estimate ebook sales to reach some 3.57 million units—or 2.6% of the overall market—by the end of 2013. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-26 00:00:00 UTC ]
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Advance Publications Buys Digital Marketing Agency, POP

Advance Publications, parent company of Condé Nast, has stepped up its efforts on two fronts with the acquisition of digital marketing agency, POP. Continue reading at Folio Magazine

[ Folio Magazine | 2013-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advance publications

Rodale hires Condé Nast exec as first CTO

Yet another sign that the media world marches toward digital is at Rodale. In a move to expand the healthy lifestyle publisher's mobile commerce, big data and social technologies, it has hired Condé Nast executive Bobby Chowdhury as its first ever chief technology officer.Mr. Chowdhury, 51, has... Continue reading at Crains New York

[ Crains New York | 2013-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #general manager #brand development #strategic vision #media companies #report directly #nook division

Publishing CEOs on Direct-to-Consumer Sales and Marketing

Three CEOs at this year's Digital Book World conference spoke about how they are reaching out directly to consumers and what they can do better. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing ceos #direct-to-consumer sales

Foyles launches enCounter Culture portal

Foyles has launched a new way to connect its bricks and mortar customers to its website,... Continue reading at The Bookseller

[ The Bookseller | 2013-01-17 00:00:00 UTC ]
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Big children's brands push up 2012 sales

The value of the children’s physical books market last year was marginally up on 2011,... Continue reading at The Bookseller

[ The Bookseller | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big children #brands push

'E' market nears £300m

E-book sales at the top trade publishers doubled in 2012, meaning that the UK ebook market grew... Continue reading at The Bookseller

[ The Bookseller | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book sales

Kobo claims 20% of global e-reading market

Kobo increased its global e-ink device sales by 150% in December, making it the "biggest... Continue reading at The Bookseller

[ The Bookseller | 2013-01-16 00:00:00 UTC ]
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Pan Mac restructures sales, marketing, publicity

Pan Macmillan has restructured its sales, marketing and publicity teams, creating a single... Continue reading at The Bookseller

[ The Bookseller | 2013-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publicity teams #pan macmillan

3 Key Developing Book Markets for Publishers to Watch in 2013

Korea, Indonesia and Turkey are well positioned to take advantage of the growing interesting in developing book markets from Western publishers in coming years. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #western publishers #coming years

Hachette Updates Environmental Progress

In its annual report on the progress it has made in hitting various environmental goals, Hachette Book Group said today that it is ahead of pace in two key areas but behind in a third. HBG has already surpassed its target for reducing total greenhouse gas emissions as well as for the use of... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annual report #environmental goals #key areas #recycled paper

Korea Named as Market Focus for London Book Fair 2014

The London Book Fair will feature Korea—a top ten, yet underserved market—as the Market Focus country of the 2014 Fair. The program will showcase business opportunities in Korea. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market focus #top ten

Amazon's price-beating reputation 'not true', claims study

Amazon only offers the lowest price on its top 20 print bestsellers, with lower-ranked titles... Continue reading at The Bookseller

[ The Bookseller | 2012-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lowest price

Cuban Publishers Eager to Embrace Ebooks, Open US Market

Ebooks will bring Cuba's isolated publishing industry and authors to a wider audience across the Spanish-speaking world, but also the US, under the radar of the trade embargo. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wider audience #spanish-speaking world #trade embargo

iPad 'Zine Serves Up Current Events As Comics

Comics and magazines have been two of the iPad’s bread and butter categories since the start. Symbolia combines the two. The recent folding of The Daily, News Corp’s much-ballyhooed tablet newspaper, proved one thing: a lumbering daily operation isn’t going to make sense for a news app... Continue reading at Fast Company

[ Fast Company | 2012-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make sense #good deal

HarperCollins Canada Tests Geo-Targeted Marketing

HarperCollins Canada has started testing a digital and print geo-targeted marketing campaign that will reach consumers in cities and small towns across Canada with messages specific to their location. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins canada #started testing #reach consumers #small towns