Julia Kingsford explains why the difference between marketing and publicity doesn’t really matter as long as you have a strategy. Continue reading at 'The Bookseller'
[ The Bookseller | 2017-06-02 00:00:00 UTC ]
The first Nielsen Children’s Book Summit convened in New York on Friday (12th December) at the McGraw-Hill Auditorium in midtown, saw over 150 participants attending the day-long meeting organized by Nielsen Book Americas SVP Jonathan Stolper and Bookigee’s Kristen McLean. They worked to be... Continue reading at The Bookseller
[ The Bookseller | 2014-12-16 00:00:00 UTC ]
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Booksellers are usually tasked with selling books but, in a twist this holiday season, they’ve been invited to write the ending to one. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-04 00:00:00 UTC ]
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That didn't last long. Verizon Wireless has pulled the plug on its newest content marketing venture, a web publication called SugarString, a little over two months after it launched.The website was designed to rival tech-savvy magazines, like Wired, from Conde Nast, and Motherboard, from Vice.... Continue reading at Advertising Age
[ Advertising Age | 2014-12-03 00:00:00 UTC ]
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Public libraries have a vital role in helping children navigate the digital landscape, the Association of Senior Children's and Education Librarians (ASCEL) said in a report issued today (2nd December). Continue reading at The Bookseller
[ The Bookseller | 2014-12-03 00:00:00 UTC ]
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Egmont UK is cutting two roles in its marketing team following last year’s merger of its two book businesses. Sales, marketing and PR director Ingrid Gilmore confirmed that two employees will be made redundant, saying: “The restructure means that the marketing team will now consist of five... Continue reading at The Bookseller
[ The Bookseller | 2014-11-27 00:00:00 UTC ]
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A bigger venue and a much expanded professional program awaited exhibitors and visitors to this year's China Shanghai International Children's Book Fair, which recently completed its second run from November 20–22. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-25 00:00:00 UTC ]
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The recent news that musicians in Europe are making more from Spotify royalties than via iTunes is a big deal for all content producers. It may be a defining moment in the ongoing competition between subscription services and pay-as-you go digital downloads in the West. The same struggle is... Continue reading at Betanews
[ Betanews | 2014-11-25 00:00:00 UTC ]
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Even though the physical book market is more unpredictable than ever, “print is here to stay,” declares Stuart Applebaum, spokesman for Penguin Random House. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
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Two book companies from different ends of the spectrum are now using magazines to promote themselves. Continue reading at Folio Magazine
[ Folio Magazine | 2014-11-21 00:00:00 UTC ]
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When PW began this series in September 2013, the book publishing industry appeared headed to a market where print and digital books would coexist. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
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Premium programmatic is a hot concept, and it's catching on. The ad industry's top brands are embracing more automation for digital campaigns—Cadillac, Tory Burch, CBS—and publishers are too. Instead of open exchanges where low-quality advertisers compete for low-quality Web inventory, a more... Continue reading at AdWeek
[ AdWeek | 2014-11-20 00:00:00 UTC ]
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Blinkbox books is this week launching its biggest marketing campaign to date, which includes a partnership with the Mirror Group of newspapers. The Tesco-owned company’s marketing drive will celebrate “the joys of digital reading – without needing to buy a dedicated device”. A three-month... Continue reading at The Bookseller
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
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Yes, you judge books by their covers. Here's what draws you in.I review a lot of business books. Consequently, publishers often send me copies of new releases. As I was cleaning out my office the other day, and staring at about 50 book covers, I had a thought: Why are so many of these books blue... Continue reading at Fast Company
[ Fast Company | 2014-11-19 00:00:00 UTC ]
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Nosy Crow is to create a new in-house sales and marketing department, appointing Catherine Stokes as head of sales and marketing. Since 2011 Nosy Crow has outsourced its selling to Bounce Sales and Marketing, but from the beginning of 2015, the children’s publisher will create an in-house sales... Continue reading at The Bookseller
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
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Books including There’s Something I’ve Been Dying to Tell You by Linda Bellingham (Hodder), The Ocean at the End of the Lane by Neil Gaiman (Headline) and The Paying Guests by Sarah Waters (Little, Brown) are among the titles vying to be named eBooks by Sainbury’s ebook of the year. There are... Continue reading at The Bookseller
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
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Departing Blackwells digital director Michael Cashmore went out on a high at FutureBook's panel session on the future of content retailing, urging the industry to emulate the runaway marketing success of the John Lewis Christmas advertisement. Cashmore asked how other industries could be more... Continue reading at The Bookseller
[ The Bookseller | 2014-11-15 00:00:00 UTC ]
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A new breed of independent foreign rights professionals specialized in children’s book rights sales has emerged, and they are finding new homes abroad for kids' literature. The post Expanding the International Rights Market for Children’s Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-07 00:00:00 UTC ]
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Jason Bartholomew reports on international rights markets for Hachette books. Germany is a stalwart, southern Europe suffers and emerging markets are rising. The post Hachette UK Sees Flux in Global Rights Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-05 00:00:00 UTC ]
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Cygnus continued its piece-by-piece sell off Monday, sending its public safety and transportation divisions to SouthComm. Terms weren't disclosed. The deal includes 11 magazines, seven trade shows and seven digital properties. Cygnus says all employees moving to new ownership will be retained. Continue reading at Folio Magazine
[ Folio Magazine | 2014-11-05 00:00:00 UTC ]
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What's the logical second act for a baseball player who has won a Roberto Clemente Award, two Hank Aaron Awards, five Silver Slugger awards, and five Golden Glove Awards? Content marketing, of course.At least, that's what Derek Jeter seems to think, having launched The Players' Tribune just four... Continue reading at Advertising Age
[ Advertising Age | 2014-11-04 00:00:00 UTC ]
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