Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the publishing industry in general has been monumental, but when it comes to children’s books, there's a whole extra layer of complexity. Continue reading at 'The Bookseller'
[ The Bookseller | 2020-05-20 21:41:29 UTC ]
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#marketing campaigns
#difficult times
#months ago
#national lockdown
#extra layer
#publishing industry
Time magazine is making it easier for readers to subscribe to its digital and print editions. And harder for non-subscribers to read the magazine on the Web. Continue reading at AllThingsD
[ AllThingsD | 2011-07-19 00:00:00 UTC ]
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#print editions
Mergers and acquisitions in the media, information, marketing services and tech sectors in the first half of 2011 may not be matching the breakneck pace of the first half of 2010 (which rebounded 61 percent over a dismal first half 2009) but were still up 3 percent in the number of deals (to... Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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#marketing services
#breakneck pace
How do you promote a book effectively at a time when ebooks may stay in print indefinitely, but not have a physical presence in a store? Internet book marketer FSB Associates has just launched Amplify, a marketing strategy that brings together a list of related titles and creates a Web community... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-27 00:00:00 UTC ]
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#book marketing
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Written By: Rachel Bradley Publication Date: Fri, 17/06/2011 - 08:07 A guide to astronomy and a pop-up guide to how the world works are among the shortlisted titles for the first Royal Society Young People's Book Prize in three years. The £10,000 prize was not awarded between 2008 and 2010 due... Continue reading at The Bookseller
[ The Bookseller | 2011-06-17 00:00:00 UTC ]
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#shortlisted titles
#book prize
#funding difficulties
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#winning book
Written By: Charlotte Williams Publication Date: Fri, 17/06/2011 - 10:52 Century has acquired world rights to a book by comedian Frank Skinner, set to feature columns selected from those he has published in the Times newspaper in the past two years, plus some fresh and previously unseen... Continue reading at The Bookseller
[ The Bookseller | 2011-06-17 00:00:00 UTC ]
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#avalon management
Financial Times has decided to go another way for their digital subscription offering, opting out of the Apple sub model and creating an app through HTML 5, allowing users to get the app experience through their Web browser. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-17 00:00:00 UTC ]
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#allowing users
#web browser
Beyond the banner is a term that publishers have kicked around for years in terms of digital marketing opportunities. As the number of different channels grows, so does the opportunity to really go beyond the banner but it often requires a significant commitment. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-16 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 10/06/2011 - 08:14 An up-and-coming children's illustrator has warned that new British talent is being forced to go abroad in search of work as the UK picture book market becomes increasingly conservative. Frann Preston-Gannon, who was recently... Continue reading at The Bookseller
[ The Bookseller | 2011-06-10 00:00:00 UTC ]
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#uk market
#british talent
#recently awarded
#fairy tales
Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
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#marketing team
#open road
Just as mainstream publishers are hitching their digital futures to Apple with a deal to sell subscriptions through the company's new Newsstand, one major publisher is saying, in effect, who needs it? On Tuesday, the Financial Times launched FT Web App, a browser-based app for tablets, which is... Continue reading at AdWeek
[ AdWeek | 2011-06-07 00:00:00 UTC ]
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#stronger position
#follow suit
#digital business
Richard Desmond is in talks with US media giant Time Warner about the possible sale of the US edition of celebrity OK! magazine, sources have confirmed. Continue reading at Media Week
[ Media Week | 2011-06-06 00:00:00 UTC ]
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#richard desmond
#time warner
Written By: Graeme Neill Publication Date: Thu, 26/05/2011 - 11:17 Titles from Frank Cottrell Boyce, Dick King Smith and Arlene Phillips are among the choices in Richard and Judy's second children's book club. The selected titles are available from today in a 3 for 2 offer through W H Smith.... Continue reading at The Bookseller
[ The Bookseller | 2011-05-26 00:00:00 UTC ]
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#arlene phillips
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Written By: Graeme Neill Publication Date: Thu, 26/05/2011 - 14:00 Titles from Frank Cottrell Boyce, Dick King Smith and Arlene Phillips are among the choices in Richard and Judy's second children's book club. The selected titles are available from today in a 3 for 2 offer through W H Smith.... Continue reading at The Bookseller
[ The Bookseller | 2011-05-26 00:00:00 UTC ]
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Is the time ripe to place a bet on a brighter and profitable future for the grand dame of the publishing world? Continue reading at Editor & Publisher
[ Editor & Publisher | 2011-05-24 00:00:00 UTC ]
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#publishing world
Future plc, the U.K.-based enthusiast publisher with a U.S operation in San Francisco, released half-year results for its fiscal 2011 and digital has become the star performer. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-24 00:00:00 UTC ]
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#future plc
Written By: Philip Jones Publication Date: Tue, 24/05/2011 - 15:40 Barnes & Noble c.e.o. William Lynch has said he is looking at international opportunities for its Nook ebook reader, as it announced a new touchscreen device today. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-24 00:00:00 UTC ]
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#bn launches
#william lynch
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Written By: Lisa Campbell Publication Date: Wed, 18/05/2011 - 07:45 An independent bookshop on the remote Scottish Isle of Mull has closed its doors after 40 years. Coffee and Books in Dervaig, on the Isle of Mull, part of the Inner Hebrides, closed last Friday (13th May) after its owner David... Continue reading at The Bookseller
[ The Bookseller | 2011-05-18 00:00:00 UTC ]
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#independent bookshop
The Audio Publishers Association is set to kick off its 14th annual June Is Audiobook Month campaign, designed to celebrate the industry and bring greater awareness of audiobooks. As formats and consumer habits have changed over the past 10 yearssometimes dramaticallyaudio publishers have kept... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-05-16 00:00:00 UTC ]
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#consumer habits
Written By: Graeme Neill Publication Date: Fri, 13/05/2011 - 10:47 Canongate has bought a foul-mouthed gift book for exhausted parents, which has been the subject of intense hype in the United States. M.d. Jamie Byng and senior editor Francis Bickmore bought UK and Commonwealth rights,... Continue reading at The Bookseller
[ The Bookseller | 2011-05-13 00:00:00 UTC ]
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#jamie byng
#adam mansbach
#akashic books
The New York Times may be starting to experience the price of their paywall, as page views for The New York Times Online fell 24.4 percent in April from March numbers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-12 00:00:00 UTC ]
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#page views